 funny. It's kind of like the community is almost this like exponential growth thing. And we're at the beginning of something where coaches are going to have the ability to make a lot of money because kids want to be better at sports and more kids are, you know, choosing to use private trainers because they're just not getting, you know, when there's, as you know, I never played football, but when there's 90 dudes on a football field, like you might have positional coaches, but how much individual attention and you're receiving, right? It's tough. So if you construction in a way where you are helping these kids out get better at being running backs and like your success rate and your rate of getting them better is at a much faster rate than they're going to pay you more. It's just the, you know, the laws of economics.