What I’m Most Excited About in 2020 as a Digital Marketer // 2019 has been an amazing year for me so far. I've had a lot of impact on the SEO community and the marketing world. But I'm even more excited for 2020 because there are some things that are going to change drastically. Not just in what I'm doing but just the overall marketing industry. Today, I want to show what I'm most excited about in 2020 as a digital marketer.
RESOURCES & LINKS:
Jetson AI - https://www.jetson.ai
Google Voice - https://voice.google.com
Comscore - https://www.comscore.com
June Oven - https://juneoven.com
Nextiva - https://www.nextiva.com
MobileMonkey - https://mobilemonkey.com
ManyChat - https://manychat.com
The first thing I'm excited for in 2020 is an omni-channel approach. I've been talkin' about this a lot in 2019. In 2020, we're going to see this more than ever. Now, yeah, you can be like, "Yeah, I make "good money from SEO. "I could make good money from Pay Per Click."
Which supposedly by 2020, according to Comscore, half the searches will be voice related. That's why I'm excited about omni-channel approach.
Yeah, sure, the existing channels that you and I are familiar with, they are saturated. But there's always these new channels that are coming up that aren't as competitive.
The second thing I'm excited about is content marketing has gone way above and beyond just text-based content. According to Myles, roughly 21% of the results that show up in a Google listing are video-based.
Did you know that Google also ranks podcasts? They can transcribe your podcast and show it within the search results. That means now if you want results from SEO, you don't just have to create text-based content. You can do more videos, you can do podcasting.
If you haven't started producing those types of content, make sure you start doing so in 2019. That way, in 2020, you'll see the effects of them and more traffic coming your way.
The third thing. Personalization is huge. You're going to start seeing fridges and offline devices start giving you customized advice and marketing campaigns for you. And I can't wait for that.
Such as, the June Oven. So you're going to start seeing marketing integrated into these devices which you and I will be able to leverage much more in 2020.
My buddy, Yanee from Nextiva, one-third of his sales roughly come from Intercom. I bet you in 2020, more sales will even come from things like live chat. So make sure you add it to your website. Have more sophisticated bots, and make sure you have humans to take it over.
So these solutions will start integrating more videos so you can actually interface and communicate with your potential customers. Now, speaking of chat, the next thing that is going to be huge in 2020 is going to be chat bots.
Specifically, Facebook Messenger. Whether it's MobileMonkey, ManyChat, whatever platform you decide to use, they're going to be huge in 2020.
Sure, in the United States more people may be leveraging, let's say, text messaging from their mobile phone because it's free. But in most countries, that costs money. Hence, WhatsApp is really huge. And once Facebook Messenger starts integrating all these services, chat bots are going to be way bigger than they are today.
The sixth thing that I'm really excited for is the internet of things. In other words, smart device marketing.
You're going to start seeing way more ways we can monetize and market on smart devices. Whether that's just Alexa, whether that's your mobile phone, whether that's a iPad, it doesn't matter.
People are developing more and more technology. I mentioned this a bit earlier in this video, Jetson AI. They're already creating AI technology so people can start selling on things like Alexa devices. But they're not the only ones.
And the last tip, and I'm most excited about this one, is Ubersuggest. I can't wait for 2020. In 2019 I've already done a ton of things in Ubersuggest such as, providing free rate tracking, providing a log-in that alerts you when things are good or bad with your SEO.
Providing even more key risk suggestions through things like comparisons and questions in a bigger keyword database.
But I'm really excited for 2020 because I'm trying to build a tool that does the SEO for you. In other words, it automates a lot of SEO out there so that way you don't have to do it manually anymore. So, thank you for watching.
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