 I guess this is one of the things I was kind of pondering on and I'm still I was going through the Facebook ads course so I'm still I'm still going through that course I don't know if this question would be I'm pretty sure it would be answered like as far as like to try to build your audience like instead of like pushing a particular video like if you were to do like Facebook and IG ads I know how there's ads that you can kind of push people to actually go to like a particular site or there's just ads that you know I'm saying you kind of like just do for like a video and they just you know I'm saying watch the video and I guess like they can still click to go to the website but like as opposed to the other ad I think it only lets you use like a website and like a picture I don't know the names of those two ads so I'm just like trying to describe in the best I can the best like the two types my question would be like what would you feel like in your opinion would be the best to start off with like to try to just build your audience like would it be to have like a particular video and you know push that video with one of those ads or to you know have it like have a place where you're sending your audience and use that ad to try to get more people to actually you know I'm saying go to the music or go to you know I'm saying your website got you one it wouldn't be the website to I would commit to one or two strategies which is kind of what you said and the video views so with the video views is yo I'm going to run these ads and I'm trying to get people to watch as much of this video as possible YouTube is literally Facebook is literally optimizing for the type of people who watch videos all right so when they in of course more likely to watch your particular video and once you run that and you get as big of an audience as possible remember this is about video views so it's not necessarily gonna give you the most followers or anything's like that click-through is any that's not what you're really looking at you just want as many people to watch as possible and get a feel for that and then the big the greater power is after you get that many people to watch that much of your video for one if they do like it there will be some people that start to filter in but building as big of a database of that so you can come back with another video which is okay they watch at least 50% of this video and now I got hopefully let's just say a hundred thousand people who watched this video and now I'm targeting these people with my second video so if they watched that much of the initial video when they're more likely remember me to they probably lie certain extent and now I'm going to give them something else and I want to make sure these same people see it and that's that strategy and that's and of course you can keep going down that funnel but that's committing to that strategy not just running it once running it once is cool but having snippets or multiple videos and even when we when we talk about one video break it down into some 30 seconds so bam I hit them with two 30 second snippets from the exact same music video two different snippets from the exact same music video you understand so hitting with the video views and then maybe for the second one if I'd have it on have the video on YouTube when I said they watched 50% or of the 30 of the 30 second snippet the first one then I double back right and then I hit them with a traffic add that's the one that leaves people to other sites leading to the YouTube video targeting the people from the um that's where I'm looking for targeting people from that first video right who watched for a percentage of that first video you can do that or you hit them with another video view add of that same thing right and understanding data from yes and it's a long it's it's it's not even a long-term strategy it's just a strategy and strategies take longer to play out than most artists realize so understand you're pushing people down the funnel remember it takes like oftentimes like it I don't even want to say just a it might take 10 15 times 20 times for people to see you online before they passively say who is that person sometimes you got people that you just know like celebrities or whatever you just know their name you know their face and you still don't really know much about them but you've seen them here and there multiple you see them with this artist you've seen them in these others other situations and you still haven't actually gone to actively see who they are or check out their show or their music whatever they got going on even if you get specific to the sales process typically it takes about seven to eight like that was the the constant thing that was sold to people about right context before you actually start to convert people so you want to get yours closer to the sales process but that just means you have to get seen multiple times before you can expect people to convert a lot of artists think oh i'm gonna get this one video out or just one snip it out randomly and then i'm gonna get people to convert and become fans off of that one that's it's possible but it's not something that you should just expect all the time especially when we're talking about coming from running your ads and you're indian you don't have all these other platforms that'll be showing you in the pr and all that other stuff so they expect to think about it this way remember we got the i'll just pull it up see right so when you look at the marketing funnel think about it this way right we have the whole awareness and consideration and all that that basic stuff in conversion essentially what's happening in this process when we think about oh i hit them once bam the first time they're aware of me then i hit him second time and i hit him a third time and these are just retargeting in with the ads so that's literally pushing them down this funnel right because you first you're aware of me but also think all right awareness consideration conversion loyally i have like that is not just three that doesn't mean it's just three videos you might take three four videos or three touch points of them seeing you just to get pushed into consideration all right but it's still every single contact you're slowly moving them more and more down the funnel and of course you want them to go down that funnel as quickly as possible that's all about who the particular audience you're targeting is and the quality of the content and how it's packaged and presented to them but that's how you have to think about the ads so that's the video views ad though right and then the other one is like traffic straightforward we're essentially saying hey i see you here i mean i want you to look at me here but really i just want you to go check me out on this other website so i'm advertising on instagram or facebook but i want you to check out this youtube video you know what i mean and what you that's what facebook is going to optimize for not people who are likely to watch the video to the fullest extent or not just new new people or any of these other types of things is going to optimize for people who are most likely to click an ad all right and of course if you do the audience right likely to click your ad so the whole point of this one is now okay i got this video on youtube on youtube and i'm thinking i want to leave people directly to youtube it's a it's a different mentality one is pure i want people to see this video and really experience and take in my brand and hopefully they flip off of that the second one is more with the whole mentality of i want people to actually see this youtube video and i want hopefully i get that same thing from just running the video views ad but i want it to happen on my youtube video right and it's because obviously there's a lot of branding and cloud and things associated with the youtube video but people are doing the same thing off of facebook videos alone and it's possible to do the same thing and then you first you have it on youtube and then that starts to convert eventually because people are going to wonder where it is how do i find it and when they do their normal watch feature i mean they're a normal watch period but those are the main two things i hope that helped you like just from that breakdown in the description if you need any other clarity on that then we can get into that