 It was 7 hours yesterday, it was like 5 hours the first day and today I will be trying to do at least 14 hours of live streaming. So thanks for watching and please go on the Google, come with your great ideas from your great mind and come to help me ask some great questions. I'm here at the ST booth so I'll be doing the tour, booth tour here at the ST micro-electronics so if you have any ideas maybe you Google the latest announcements, maybe you have some very pertinent questions please post them in the chat, in the live chat, I check, you can see my setup right here, I have the yellow box pro which is live streaming at 8 megabits per second using 5G router in my backpack with Deutsche Telecom and a built in 4G LTE SIM card of 02 so it's bonding those two connections and hopefully you have a smooth bit rate and I'm live streaming from my main camera, the Panasonic G9, from that camera I'm doing all the recordings in 4K so this is how it's going. I'll be doing a bunch of pauses because in between filming, walking into a hall and stuff like that maybe I don't need to live stream all the time, I'm trying to save the battery also on the main camera, I have three batteries, should be enough for four and a half five hours of actual 4K recording, every interview gets published in 4K after the show as soon as I get some upload speed so that's how it works here at Embedded World, I wish it was three months and not three days because three days is not a huge amount of time to get all the videos filmed, if it was three months that would be perfect then I could really get to every boost, there's 2400 exhibitors, maybe the 700 I'm not sure but there's a lot of exhibitors, it's hard to film everything, I try to film all the best ones today that I have been trying to film the last two days but it's hard to film everything all the time. So here ST has huge boost, hopefully we can get to talk about all the newest chips that they have and so check it out, sorry I'll put you on a break already, hi from the Bermuda Islands, the Bermuda Islands is really great, it's where you go with the, you can wear those Bermudas, right, you have those special shorts, is that where it's from, it's all I know about Bermuda, I mean I don't know anything, Bermuda Islands, you have a good internet over there, you have Starlink, you have Fiber through the sea, you have, what do you have, you have decent upload speed for cheap, maybe not, maybe yes, that'd be nice, if you want to invite me to the Bermuda Islands, you just send me a little message, you invite me to the Bermuda Islands and I'll interview everybody on the Bermuda Islands, I'll ask them about all the different Bermuda stuff that's happening over there, we can always do that, just send me an email, it's possible, totally possible, it's hopeful actually, so okay, so I'll put you on a break for a second, we'll be resuming live in two minutes, and welcome on ST Michael Trainings booth here on Embedded Ward 2023, my name is Roban and as every year I'm very happy to give you a booth tour with our dear friend Charbox, so are you wondering what are the great news we are having here this year, let's check it out together, as you can see the booth is pretty busy, it's first day, it is in peak, I can tell you yesterday during Wednesday it was fully packed, crowded, and that's great because this is what we were looking for, to have our customers, partners with us, because we have a lot of new things that we have introduced recently in the beginning of 2023, maybe some of you have been watching our STM32 innovation live event which happened last week, and at that event we have introduced three brand new STM32 series, and the great thing is they are not only introduced but they are here, they are available and everybody can start using them, one of them is our new entry-level STM32, it's called STM32 C0, it's an extension of the existing STM32 G0 and the main benefit for customers is to bring 32-bit microcontroller to the price tag of today 8 and 16 bit devices, so customer does not have to ever wander anymore, shall I use 8 bit, 16 bit, you can go straight forward to the 32 bit and have the freedom and flexibility to start with C0 from 8-pin package, 16 kilobyte of flash going up, so I see my colleagues are busy but maybe you can ask them some questions about the C0 if you mind, so Simone and Laurent are our two colleagues here so guys tell us something, what is the special about the C0? So this is the new entry-level family, so the goal is to compete the 16 and 8 bit microcontroller, while having faster CPU with up-to-date peripherals, more accurate and faster ADC, so you will find two dice, both 32k flash memory inside and both share the same peripheral, the only difference is the RAM size, so the C031 is 12k and the C011 is 6k, inside you will find the basic stuff that you need for the application, so I2C, SPI, USART, you will find plenty of timer, you can do even motor control with the timer, so it's a very nice feature, the MCU, yes, so you're also DMA, perfect, DMA is one of the great advantages of this MCU comparing to 8 bit because today on 8 bit you rarely find this, so yeah thank you Simone and as you have seen you have we have also two new discovery kits which are very easy to use, they are compatible with the Arduino platform, so really we are ready full speed for you to start working with these devices. What's the good price for the discovery kits? Yes, so of course we keep the price, so it's affordable, okay it's definitely, I don't know the exact price but it's definitely below 20 US dollars, both are around 10 and this one is 17, thank you, thanks, all right, okay, so that's the C0, is there, everybody can start using it, we are distributing a lot of boards, in fact for the C0 we are supporting our customers here during the three days of the show with 1,000 nuclear boards, so now we should have 1,000 people, what is starting the development? So people, students, everybody can just queue up and they can talk with you, they get one, correct, correct, that's cool, so C0 is one of the first news, the next one because I promised you we have introduced many new stuff is the STM32 H5, so the letter H is really a new thing within STM32 because so far we get F, G, L, U and now we have H5, so what is H5? H5 is more targeting or positioning inside the mid-range of our microcontroller portfolio, you can see it as a kind of alternative to the existing devices like STM32 F4, it brings new peripheries like I3C, so yes, not I2C but I3C, which is the extension of I2C bringing possibilities of dynamic addressing, low power modes, management and many more, all right, so we can try to get this like very busy at this area, talking about the stuff, so that's one of the most busy spots, it's not only because it's here at the entrance but the device is very interesting, today the devices like F2 and F4 are one of the mostly used devices from STM32 portfolio, they can cover variety of different applications, that's why the H5 is so much interesting, and it's not only the I3C, that is Ethernet enabled, we have improved a lot the security offering on this device because the security is becoming more and more important and this is the first MCU which is certified for PSA level 3, nice and basically they have conversations going on right here and showing it off and all these different boards right here, exactly so after the very well known Nucleos we have as well the Discovery Kit, the Nucleos boards are available and so as for the C0 we are distributing them here for interested customers, students or geeks, makers of STM32, exactly and the Discovery Kit which you can see here is not yet fully available but it will become available during the first half of this year, there is a little display, there is Ethernet port, there is a support for USB Type-C so on this exact demo we are demonstrating the USB Type-C dual role device, so means that the USB port can act as a source or as a sync and they can change their role dynamically in between depending on the application use case, nice, it's a big start at the booth here, oh yes, H5 is our new start definitely, and when you launch something like this long-term support, we have a very important question of course, so the longevity commitment around STM32 family is there, we have what we call 10 years longevity, it means when we launch the product it's 10 years but for sure for many of our customers 10 years is not enough and that's why we are prolonging these 10 years periodically and a very good example is the first STM32 F1 which has been released back in 2007 so today in 2023 it's 15, 16 years since we are producing it and still today we guarantee the next 10 years so people can be really secured and not afraid of using these devices and it's valid for all the families and that's great, that's important for you guys and when you develop something for one platform you might be more or less easily able to port it over to the next future products, that's true so for example the STM32 H5 is based on Cortex M33 core which we have introduced together with the U5 family back in 2021 and so this is the common thing, then it shares the same or similar security profile that we are trying to introduce on all our new devices so you will see it also later on with the new STM32 MP13 nice and moreover I told you it's alternative to F4 devices and it's fully pin to pin compatible with the F4 line okay so then speaking about the U5 basically as I said the U5 has been introduced in 2021 but now we have enlarged the family because we want to have the U5 really covering a big scale of applications so today the U5 is being scalable from 64 kilobyte of flesh up to 4 megabyte of flesh and not only for megabyte of flesh but as well 2.5 megabyte of SRAM which is great because engineers they are always hungry for more SRAM and for applications like graphics for example where you want to drive a display you need a frame buffer to prepare your images and then push them to the display and there is very cool demo here and hopefully we will be able to show you as well so what happened on this demo yeah on this demo we have a rounded display so of course not all the applications that they have a rounded display but it's a very nice demonstration and on this device as I said there is a big ram so we can host all the frame buffers inside and moreover to support the graphics we have the inbuilt new graphical accelerator called Neochrom maybe Jan can tell a little bit more it means that now we are using the GPU so now the vector graphic rotation and computation is done mainly not mainly but it's done by the hardware so you can see that the load of the CPU it's more like nothing and still we are able to like very smooth movement now we are if we disable this GPU graphic and now it's handled only by the CPU you can see how painful it is and we also like overload the CPU so this is the main advantage of the U5 with this dedicated GPU accelerator Neochrom Neochrom is just the naming of this GPU it's a brand it's a brand we gave to this graphical accelerator maybe some of you know our chrome art which was the previous graphical accelerator in fact chrome art was dedicated dma because at the end when you are creating graphics basically you are reshuffling data from a to b because you are taking your assets for example from flash then you are building your frame buffer inside the ram and then you are moving this frame buffer to the display and all these are basically only manipulation but the chrome art was already able to make some extra functions on this manipulation like alpha blending operations etc but this new neochrom is really supporting full vector graphics so you can implement not only simple graphics but full vector graphics and as you can as you have seen from the demo with jan the gpu load is helping a lot to reduce the cpu load so you can do graphics which up to now wear more in a range of high and expensive microprocessors now you can do it on a simple microcontroller used to be on the on the like the cortex a stuff exactly the mp1 maybe absolutely so really to implement this type of graphics with the movements with the vector support you can imagine like a navigation today we have a lot of customers doing e-bikes or some sport equipment where you want to have a navigation and then the display of the maps is vectorized so with this device you can do it with minimum cpu load as we have seen on the demo and low power consumption for all this stuff on top the u5 is keeping the continuity of our low power technology so you have a good support of the dynamic consumption as well as many low power modes and we also keep the famous LP BAM feature so LP BAM has been introduced also with the u5 back in 2021 and it's a possibility to chain series of operations between peripheries and memories without the need of waking up the cpu so you can be in a stop mode while the timer is triggering ADC ADC is moving data to RAM then these data are taken and pushed to the ur to send them to outside world cool all right so that's the u5 extension moving on around our booth i'm very sorry we are moving from the new mcu to connectivity because connectivity of course is a big thing everyone today wants to be connected somehow why red or why less and a big big thing today which everyone wants to hear and talk about is matter and vitio maybe if you could help us to show us what are we showing today and how we are progressing with the implementation of matter on our devices what we are demonstrating here is our first integration of the matter stack to be running on our stm-32 wb-55 device okay so we have a few weeks ago we published on github on stm-32 hotspot the projects for stm-32 wb-55 and we are simply running the projects here so it's a very simple lighting application and we have here two setups so we have a border rotor with our rcp again running on stm-32 wb so which works as a matter gateway and we have two end devices connected to the track network which is created by this border rotor okay by the same gateway and we can control the two end devices running the light and application from the smartphone using the chip to the apk so against something that everyone can download from github so this is like the development setup so where you have everything under control you can see what is happening you can start to explore matter and we have here that's a more i would say already something that is closer to what could be put on the market so we have a googleness hub with the running the firmware that is already available some the device that you can already buy it's supporting matter and it's supporting the track is running the border rotor for track okay and we can also control our end device which is basically running almost the same firmware like this device is here okay they are just connected to another network and they can be directly controlled from the googleness hub okay so that's something that everyone can already start to play with because the matter is new for everybody but you see that there are already setups you can easily build at home and you can start to play and explore the solution thank you great so you see matter is still relatively new but we are progressing with its implementation and as we said customers are today they can download on github the x cube matter package and start evaluating what is matter and how it can enable the application to be more interoperable for any smart or smart home or factory smart home systems so for sure connectivity is not only matter we are as well demonstrating our complete portfolio of bl e enabled products that was the demo around which is i think is also quite nice and it would be would be nice to stop by so over here we we are showcasing the mix of a variety of products that we have available today for 2.4 gigahertz mainly bl implementation and maybe dominik can say a few words about the demo sure sure so here is a let's say why the portfolio we have now in hands for bl e solution okay from low end to i n solution okay which one is the low end so the low end are those one okay and you can move to i n solutions thanks to the stm32 wb series okay so we're on top of the pure bl e you can read zb thread and so i n appealing technologies such as the matter so now we have everything in hands customer just can let's say concretely design their own solution the full solution based on stpog for you and on top of this inheriting of the full ecosystem of stm32 cube and so on so no doubt will success thank you so thanks dominik very good welcome whatever the customer wants to implement could be a simple beacon then of course he will go and use the the low end solution if he would like to develop a border rotor we have seen a bit of course he will need more performance more security then he will probably choose the wb okay all right so moving along on this demo pod we are showcasing very interesting technology maybe you are aware of it's our 60 gigahertz transceiver which can enable our customers to replace what they are today being implemented by physical connectors so any high-speed transitions run submissions they can replace it optically through our 60 gigahertz transceiver and if maybe Fabrice could help me to a little bit describe this demo for you guys so here in fact what we show is a solution to remove connectors basically and to solve the issues with traditional plug and pins and what we demonstrate is a contactless one gig internet data communication why the system is rotating so we display the video stream from this high-speed camera and we are using one gig internet and we go over this system which is rotating and we display the video stream on the pc pc okay so typical distance is a couple of centimeters two centimeters and we have another solution doing more or less the same but with a contactless usb 2 which is more addressing wireless no buy application and at the end the final goal is to uh mix with a wireless power technology so that you have a full contactless power and data which means that you can completely remove the usb 2 plug from the device you just put your phone on a table you can recharge it and get a data link exactly exactly that's our power to remove all connector how close do you need to be for the contact to happen you can go to the contact or one for a couple of millimeters and the maximum is typically 20 millimeters so basically through the case yes so we can go through any non-metallic material so plastic glass it works which allows at the end to to make devices completely sealed waterproof dustproof no more pins which are not reliable at the end and no chance for file corruption or data problems or anything it just works it works all right same like usb exactly it behave like a cable in fact imagine you have a usb cable you cut it you put a ccc and you establish a usb connection without any latency there is no latency with the technology there is no software stack there is no pairing like with bluetooth or wi-fi so it's immediate data transmission because we are using a 60 gigahertz rf2 signal usb are talking out to 80 gigabit per second than the new spec are you how what is the maximum speed this one is a usb 2 so we sustain up to 480 megabit per second for now for now could be more in the future it would need another version it will come but later usb 3 we are thinking about it but not for tomorrow okay cool thanks a lot thank you Fabrice so you got it really in detail and yes let's move on and one of the next new stm-32 that we have released still recently in fact one week ago is the extension of our stm-32 mp1 series so after having the mp15 which has been introduced back in 2019 now finally we brought let's say the lower more cost-effective version it's called mp13 the main difference is its single h7 core running up to one gigahertz but it is in the same time two internet ports and we have improved by significantly the security features of this device this is the latest version of the mp1 correct exactly so customers today if they don't need the power and they don't want to pay the higher price tag of mp15 with two h7s contact m4 inside they could grab and use this mp13 and thanks to its security features we have also been able to reach uh very nice psa level certification levels which could be very interesting for point of sales tag of applications but not only do you showed here the mp13 yes you can see it already here on the table let's check it out yes because it's a nice so what do we see here yes so over here we have the mp13 board which is being connected to two drivers thanks to the two internet ports and in the same time it is processing a data from a camera here on the top the camera is sensing the ball and he's giving the instructions to the mp1 which is then manipulating with this platform to bring the ball from start to the finish that's one of the automatic mode of this game maze game but it's to demonstrate the performance capabilities the connectivity of this device nice it has a lot of potential absolutely yes definitely so another application example of implementing this mp13 is this interesting rover we have decided to show it more statically because otherwise it would take a lot of space but this this guy this animal how to say is full of sd components so including the mp13 for being the overall brain of this device again having the the drivers for the motors having the the let's say the environment for controlling the the arm and the camera so it's a nice example of how our components can be used to develop such a robot cool yeah for automation potentially exactly so the mp the mp series is targeting industrial automation customers it goes up to the industrial temperature range so it's not device only for consumer applications it's really industrial device cool and what i can say and it's not no more a secret on this device we will also this year release a support for a real-time operating system so for customers which would like to benefit from the power of a7 core up to 1 gigahertz and the set of peripheries but they don't want to go with linux for whatever reasons they will have the alternative to use real-time operating system as well oh okay cool great okay lots of stuff where are we going? lots of stuff yes so on this on this board we are focusing on our graphical offerings so we have seen already the u5 with a rounded display you remember and maybe if you look on this nice wall maybe we have a series of implementations for our customers that are implementing uh graphical user interfaces so the GUIs and it's really mixed starting with our mpu products the mp15 or the stm-4287 high end microcontroller down to some more simple devices like for example even implementing the graphics with stm-4 to wl is possible okay now we are not displaying anything but normally there is a gateway communicating with this end device and displaying the graphics so these solutions are completing the the offering we have for you for our customers when looking after implementing graphical user interfaces nice that's a big big wall of graphical user interfaces 14 different solutions so it's it's great and give a lot of flexibility to our customers so many partners you have to realize on these uis exactly and i think that's the beauty because at the end me as a customer for example i can choose what solution is the best fitting to my needs do i want to use c do i want to use c++ do i want to use a commercial solution with full support do i want to use open open source solution so you have all the flexibility in your hands all right and that was always the mindset and the mentality we had inside the stm-4287 ecosystem to offer our customers a lot of flexibility and a lot of options how to realize their final products and final applications i mentioned to you that with h5 and mp13 we have increased a lot the security offering and i think it's worth to bring you to to decide where we are explaining to our customers what is the journey when they need to implement certain level of security because today's security as we said becoming more and more important we have to be sure that all the connected devices cannot be hacked and we work not only on the silicon level like the h5 which has a lot of features not only the cryptography engine but possibilities to to store securely the keys and then in order to be able to help our customers to implement these security features we are releasing a tool which is called secure manager and i hope one of my colleagues maybe tell you more as you can see they are all busy but in the in fact this thing will allow allow our customers to implement from secure boot up to secure communication or storing of a set of confidential information in easy way without the need of studying a lot of documentation but do it in a graphic user way maybe i can just go and listen what he's talking about with the remote attack there is no way to have access to the to your assets to to to your to your secrets exactly you need to come back when they have time just after one of the implementation of these security features as i said for the connectivity and on this demo pod for example we are demonstrating the stf32 h5 and each features enabling our customers to make a secure connection to a cloud and maybe jeff can tell you more yep yeah i'll have to buy past the two in this green yes let's check it out i guess once you go over to the what do we see a secure aws iot so what are you showing here right so what we have here is the new device which is the h5 the newest feature inside this device is our ability to pre provision the chip at factory level so sts factory level with a keeper and a certificate so that means when you want to do your cloud connectivity all you do is register the st root certificate in your cloud account and when you connect your device through the tls connection you will be able to authenticate the device certificate with the root certificate that's inside the generic root certificate st so you put the security at the factory correct when you tape out each chip yes how's that possible i'm not sure of the full processing technologies in the factory yet of course so well i think here we are really leveraging our experience we have from our secure microcontrollers so st is also producing devices for bank cards and payment terminals where the level of the security is the highest and inside the company we connect the right experts together because we have a feeling and we have a feedback from you that the same level or near the same level of security features are needed on the day-to-day applications today all right okay perfect cool so thank you jeff basically moving on we have a similar implementation at that at that case it was the implementation with aws from amazon here we have similar implementation with the microsoft azure because these are the two biggest platforms today we have from our customers then moving along our booth it would be quite nice to say three words about what could be very interesting for every user who would like to start or is already maybe working with stm32 and is wondering where to start which micro to choose which board can support you which software exists and for that we have created and upgraded this year what we call stm32 developer zone and we will try to reach the place so maybe let's go around let's go around it'll be faster and basically here on this developer zone as i said we are trying to help our customers to start working and evaluating our stm32 in a quick way maybe amel can tell us a little bit more about it hello here i'm presenting the stm32 developer zone so the stm32 developer zone is part of the stm32 the st.com website how to go to the stm32 developer zone we are at st.com website we click on stm32 developer zone we have two main entry points one for mcu's another one for mpu's let's go to the stm32 mcu developer zone what will what will we find there first of all for someone who would like to develop based on the stm32 products what has this person has to do first thing is to select the suitable microcontroller or the bird from st port for you so let's for example look for a suitable microcontroller we will find a selector we may do some filtering here to select the suitable microcontroller for example let's look for the ones that are based on cortex m33 we can also do some more filtering and fine tune our choice but let's see now the ones that are based on m33 this is the list of the products which are based on m33 so you already have a bunch yes overall basically today the stm32 portfolio of microcontrollers you can find nearly 4 000 different part numbers so it's not sometimes it's almost a headache to select the right one right even for us but from the opposite the the the cool thing again for customers is they have a possibility to find the best fitting product in terms of features and price tag for their application and we realized this with so many part numbers and there was a good motivation for us to create and release this developer zone so what Amel shows you was really the entry point just to select the product then maybe you are wondering which board can be used to start working with this product and that's what also the developer zone can show me yes exactly you if i click here i can check what are the boards that can be used by someone who would like to develop on the sm32 products he can select either a nuclear board or discovery or more advanced one which is the evaluation board once the hardware is selected now we want to set up the ecosystem or the tools that can help us in order to develop we are providing here a shortcut to the all the sm32 related tools that can help us to develop our application first one is the sm32 cube mix for the configuration and then we'll need to compile and update our application debug it there are several tool chains that can be selected first one is the free one provided by st which is the sm32 cube IDE you can also select one of the ideas provided by our partners who have also to you have also the possibility to go further while using the cube programmer and some other checking capability with this tool and you can also monitor your application if you select to use the sm32 to cube monitor so these are the tools that you need in order to develop your application and the good point here is that you have all of them on the same entry point which is the developer zone besides to this at the developer zone we are promoting the latest or the main solutions that are provided to sce but before moving to this we have the embedded firmware packages when you are using our tools you will need to use these packages which we will be calling later so for each product we have a dedicated package and we have also some expansion package we have other solutions based on azure toast and many important point here from this entry point you can go to github visit our repository and check the examples that we have and all the packages that you may use for our products so even at st you have to use this tool to find use the kind of expression yes especially for the mcu section but working with the customer listening to the customer needs it's the easiest way to do it to use it this way so thanks about amel welcome and let's see i give us a feedback if you like this tool of course you can comment and send us a feedback about everybody can just go check it out right now exactly it's there it's online and your feedback is important because this is the only way we can keep improving and adding new features and functionalities into it so maybe before closing okay maybe you can spend also a few words here and please please talk to you say a few words to our customers how the new steling v3 power to help them with the development yes the new azure power is a combination of the steling pair plus the main features are it can measure current from one nano amp to 500 medium and you can use it with our cube monitor power tool and also we can have the synchronization of the code and the power measurement in so people can can understand how much power your devices use they can they can measure really from nano amps to to milliamps the consumption of the device and the good thing of the complete offering is that with the steling v3 power you can also understand the related consumption to the code execution so you can really synchronize the processing of the instructions with the with the final consumption and this can help the customers to to focus on where the main consumption is coming from and optimize it there to focus on a specific point and not to search from their big projects all the way down to nano amps correct so you really have control because today every every milliwatt counts right and applications we want to have our customers developing applications which are greener which are consuming less the energy efficiency is very important element together with the security and connectivity we already discussed nice well okay let's maybe check some of the end product examples of how st components and st technology can be used in the in the final applications and we have a little corner you can see is a corner like maybe close to your home because i believe all of us are having a washing machine or a robotic cleaner these days what we are demonstrating here is implementation of a washing machine and using our stm-42 and AI technology so neural network processing to measure the load of the clothes inside the washing machine and the great thing is that without a sensors you can measure the weight inside the washing machine with the resolution down to 100 grams and again this will enable the producers of the washing machines for example to make their algorithms more efficient consume less energy and maybe why not also wash your clothes faster which i'm always having a problem with how is it possible to measure so precisely well again it's it's a thanks to the sensors that we have from st and the the possibility to implement the ai nano h studio and its working models inside the stm-42 which is powerful enough to make it happen the future washing machines will be better and consume less water and everything the efficiency is important another application is the robot cleaner uh maybe Bertrand Bertrand could you could you help us maybe yes yes could you tell us a little bit about the the nice application of the robot cleaner yes hey okay hello uh yes i think what we have done here this is a vacuum cleaner so we're integrating neural network uh inside a standard microcontroller so we have a stm-32 f4 and we're how we did we use a zoo model you know you can find on on the web and and thanks to tunnel flight sensors we're capturing you know the the information putting the information within the neural network and thanks to the qbi which is the tools from our ecosystem we are converting this neural network uh within the c code which is uh running on the stm-32 in this case nice yeah so a smarter vacuum cleaners robot yes exactly so in this case you are able to detect uh the kind of the the floor you have and you can start you know you can wash it with some water or not you know based on that so this is only one of example but the coolest things is uh yes uh to have a ai on standard stm-32 nice yeah thanks a lot thanks a lot so talking about the sensing i think it would be also nice to to check what our colleagues from our sensing division have prepared for us and let me bring you to this demo pot where our colleagues are showing new smart power sensing solutions and sorry to interrupt you but if you could tell us a little bit more about the new products and the implementation that you are showcasing to our customers these days yes okay hello so this is our new digital power monitoring device it has two integrated channels with 16 bit adc one is dedicated for current the other one for the voltage up to 60 volts and then the digital signal is transmitted to the microcontroller in i2c but also in i3c so i3c is a new mp in bus interface and it's dedicated it's communicating here with the new stm-32 h5 device which is a i3c controller and we can send also all else to the microcontroller if we are running over current under current voltage and temperature there's a lot of benefits to be precise with the power and how you you monitor yes this is really a device to monitor the battery 30 volt batteries for example home automation or home automation for home appliances for power tools and it's for sure it's very beneficial to have a good accuracy on the power measurement for sure for great monitoring cool thanks a lot perfect thank you thanks a lot and let's move on very quickly to our next spot link again to sensors and i let suska to tell you a little bit more what she's showing here so hello everyone here we are showing our consumer great motion sensors the new ones the first one we have on the left side is called lsm-60s0-16is it is a imu with integrated risk core inside the sensor so we are able to run our custom c-language algorithms thanks to isp toolchain and how we that's why we can compile it so and in this demo we are showing here how we can run unsupervised learning for fitness tracking the second demo here is using imu again and it is called lsm-6 dsv-16x it does not have a core like the first one had but the special thing about this one is that it has embedded hardware sensor fusion so in this demo we are using it as a game controller so with the orientation of the of the controller we are able to control the main character in the game for example so we can go through the through the checkpoints and get them with with the sensor fusion nice yeah sensor fusion is it's nice to have exactly you can implement auto applications you see we are also doing some exercising here on the booth all right to keep us in a good shape all right thanks hat okay thank you suska thank you and let's be one to bloody mirror each will tell us a little bit more about few more sensors that we have perfect please come here hello okay so you are in the industrial sensors area and we will talk about condition monitoring of mechanical elements so in this demo we are spinning this motor and as you can see here on the board there is a intelligent sensor processing unit based accelerometer and gyroscope and what we are doing here we are technically detecting some anomalies in the behavior of the motor so for example if i apply magnetic unbalance shaft for the rotation of the wheel you can immediately see here on the screen that there is anomaly detected by the ispu what you can see here is that there are applied some let's say noise amplitude in the signal from the microphone which is available here on this board and we are in this case capable to sense in addition to the accelerometer also the audio problems in the mechanical system so it can be for instance detection of bearing problem or high layer rotating machines what i can show you also here is how the microphone is working so what we have here in the demo is let's say possibility to generate ultrasound with a speaker so if i press the button here here on the board the ultrasonic microphone is sensing the audio signal from the speaker and you can see this peak in the frequency spectrum coming let's say from the speaker which is let's say simulating some problem from the motor so that's basically this and ST has full solutions to cover the condition monitoring applications of the mechanical systems cool thanks a lot thank you okay thank you Vadimir and i think with these guys i believe we can close here you can see we have many more things that we are showcasing but there's not enough time to tell you about everything but for sure you can always check our latest news on our ST.com contact your ST colleagues contact us through the community forums and we will be very happy to interact with you and you do other events and webinars and all kinds of stuff yes definitely so in the beginning we went through the new STM32 series and for example right now you can already register for a free workshop to discover how the STM32 C0 is simple and how easy it is to use it it's a free hours online workshop so you don't have to come personally and all the attendees from Europe and here we have to be localized a specific story for this will receive from us at the end of the workshop free C0 nuclear board and we will do the same for the H5 the registration for the H5 workshops is not yet open but we will open it during the next two or three weeks and the plan is to have first workshop sessions starting in the beginning of May nice so this was an awesome embedded world maybe the best ever yeah i think we are rising the bar year by year and that's good because there is always something new something more to bring we have received a lot of positive feedback from customers arriving and we hope to meet you in all the other shows or events workshops all along the year so thanks for watching and stay connected to ST thank you coming to you live and worldwide here in nernberg at embedded world where we're showing you how to make iot simpler easier and allow you to design those great new products you've been talking about for the last three years so what is this big machine we see here this machine here it looks big but this is actually one of the smaller of our two handlers is our psv 5000 and you'll notice it's equipped with our centric's capability to allow for secure provisioning of iot devices what that means for customers is now we have a production solution available to them in their own factory or with our provisioning partners such as avnet and aro and elcil so that they can take their iot designs that i'm looking for to secure with a strong hardware base root of trust that means you can't mess with it in layman terms okay and they can get it done and they have a factory solution so they can actually deploy those hardware base roots of trust easily cost effectively using data o technology so every single chip gets to get unique security it can't press onto it right you're a unique individual right yeah so why shouldn't every chip have a unique individual identity people have unique individual identities right we can do that now with centric's using the pkai technology the semiconductor companies enable that with the features they have in their chips but what we do is we're the how how does it get done in manufacturing how can you design the system here in germany and go to production in mexico or korea or morocco okay and be assured that your device is secure so maybe you don't want to do it at the chip fab you want to do it more closely to where you are well what you want to be able to do is make sure you have control now semiconductor companies can do security provisioning for you as well they tend to do it in big batches with long lead time and that works great for some customers for a lot of customers that demand changes or their firmware updates are very regular they they really can't go with a 10 or 12 week lead time because everything changes so a data i o you can change your firmware this morning i can load it in this machine and i can provision your part instantaneously with your new job what goes into provisioning a chip so provisioning is a number of different things so for example people think of identity what that means is uh key information can be stored in a secure location so for example if i have an identity and but when i say pki i mean the same technology used when you do secure transactions on the web when you see the little lock on your browser that's fundamentally the same technology we're talking about and what it what it establishes is a way for us to give a unique identity to each chip that passes through the machine it has a private key which is stored on the black box known as the hsm here and then you also have a corresponding public key which can be used for things like management later on so you take that public key and move it to the cloud for example you can later on associate devices with that information and then manage them effectively i manage i mean turn them on associate them with a user do a firmware update retire them etc so when i think of a chip it it seems there's a lot of small tiny little transistors inside yes the connectors somewhere somewhere where in that product do you get in so if you look closely go ahead and zoom in on the machine here and you zoom in on this tray okay so you can see we're picking up parts right from the tray so each of those parts has leads so think of it like like my fingers almost on my hand so that those leads on the parts will go into sockets which are in the programmers there and so we'll literally connect electrically with each of the leads to our programming engine okay that's the benefit of programming the data ioway because we have access to every pin on the silicon okay if you wait till the end of the line you don't have access to every pin on the silicon you must go through a special connector on the board and that can be slow it can be insecure and it can be very late in the game okay you have access to every pin right which go and add the which secure element right we can go to the secure region of the chip because we have access to every pin and we work with the semiconductor companies to understand how we should talk to how we should write and how we should ultimately secure and prevent any future writing on on all those regions of the device this tray can have a lot of chips yes and this is just one of the small devices you have you say this is our standard machine we have one that's a little bit bigger called the psv7000 has two heads and runs about twice as fast and who are your customers who use so our customers today are who's who in the automotive industry so 18 of the top 20 tier ones when we say a tier one we refer to somebody like a bosh or continental uh here in europe and we're we're the premier provider of programming for the automotive industry about 60 of our business is automotive the other ones leading industrial companies and programming centers and also emerging iot companies that need security provisioning that we just talked about and so automotive like as i understand 10 years ago they didn't really understand i won't say understand but they didn't really implement security in the way that people should and that they are now totally thinking about um i think everybody 10 years ago didn't think about security the way they do now right it's it's completely evolved for a couple of reasons people understand the threat more right they've seen it firsthand uh everybody has seen the hacks that have gone on on enterprise systems consumer products things like that and nobody wants to be hacked that's number one people understand the problem number two government regulation is really starting to take hold the governments are saying wait a minute it's not only not nice for you to have insecure products it's illegal and we're going to find you and not only find your company but find the officers of company personally if you do a lousy job securing your product so now that's sort of the motivation uh kick in the pants if you will for people to get going on their secure designs so now that they're asking the question what am i supposed to do they come to data io and we say don't worry we've got your cover if you want to pass this the safety regulation the safety check for your car they should check if it's secure that maybe that's just hack your car and drive you off the highway or something yeah i think that might be an extreme example i think what we're really talking about in cars is saying look cars are fundamentally secure it costs a lot for cars they can spend the money on security okay what we're talking about also is now less expensive devices also needing security but with cars again we support all the major brands we think they're doing a reasonable job on security and we see even more and more things coming down the road to simplify that using products like centrics and here they're in better world there's tens of billions of microcontrollers being shipped around the world yeah about 30 billion every year it's how many of them are secure enough and how many of them can you target to add the layers well we can program today pretty much all the 30 billion on the data side and more and more of them have unique security features okay what needs to happen is those security features must be exposed they must be understood they must be made easy you see the theme of our booth simplifying iot security okay it's not enough to say you're secure but you have to make it simple easy straightforward to implement and remember if you're building 30 billion devices a year this can't be a manual process it can't be something where someone has to handhold the process it has to be something where it's easy to understand and the way we do it at data io by the time you create your centrics job and your package and your security when you run it in manufacturing it's just as easy for the operators to run a security job as it is a data job and that's very important because look where the new factories are going right they're not hiring phds to operate equipment on the night shift and so it must be really really easy to operate and that's where data io excels you're automated yes machine just works the machine just works in the beginning and it does thousands of chips yes we do our customers we estimate due between one and a half and two billion chips a year of program so obviously something of that magnitude must be automated repeatable and executable let's say there's a government agency of some kind or a big cooperation that has a lot of devices do they want to get this device to control their own security or is it something we would be doing we'd be working in the factories that are building their products because what we get at the end of the day we provide the security provisioning but also we put firmware into chips as they're being built the products are being manufactured so we're not securing buildings or we're not securing their enterprise with what we're doing is making sure that their products their meters okay the intelligent door alarms the things that monitor equipment in the factory fleet management units anything you can imagine that's connected that needs to be secured that's what we do we work on their products there's a lot of talk of managing cyber security in different continents yes and that sometimes the chip is made in another continent but the continent in question let's say Europe or something wants to manage the security themselves so maybe they they get you just highlighted a perfect example for centric so for example today let's say you're designing over there in that next booth okay and you create all your intellectual property there and you put it on the chip you can create it so you can do all of that work to create the security job and the security definition here and spread it out to factories all over the world including some locations that people might think are less secure now dat i o has been doing that for over 20 years helping people take intellectual property designed here and putting it out to their factories worldwide so centrics is just something that's a little bit better a little bit more secure than what we've been doing for decades so you also help with the security of the ip being not captured by some competitor or something absolutely because if you protect your ip when you do your job and you run it on centrics what happens is your ip is married with the algorithm and the technology around the programmer and that is encrypted and wrapped so that that whole package is sent in a secure way to wherever the product's being manufactured that's a big deal and that has everybody understood this everybody's uh you say it's already one or two billion chips per year but it's still 28 billion that are not uh using your technology that's a really good question people are becoming much more knowledgeable about why they need to do security now maybe a couple years ago is more theoretical and remember we're just coming out of covid we're coming out of supply chain people had a lot of things on their mind okay what we're seeing here at embedded world now is people are coming up for air after three years and saying i need to do new things i need to create new things new products new designs and those new designs will have security and they're coming to us saying i have a great idea for a new product date i o how do i deliver it manufactured and that's where we come in uh there's one question i like asking uh but um i'm not sure if it's nobody's told me it's possible is it possible to have 100 security no for sure not even uh when you have very good encryption one side the other side so product products are designed by human beings human beings are imperfect therefore we can never have 100 security qed so so that's not happening but uh you want to get as close to 100 as possible you want to get the best possible security consistent with the product you're building and the risk you're managing so for example if i'm trying to protect a light bulb that's connected i i really don't need to spend a lot of money on that if i'm protecting uh an armament or an airplane that's a whole different story okay i'm going to spend a lot more money to get that much higher level of security now we could have extraordinary levels of security but you ask me about 100 percent there's no guarantee for 100 percent of anything but there's possible to get orders of magnitude closer to the 100 yes that's a much better way of putting it get to 99.9 how many nines do you want not you never get to 100 it's always five nine six nine seven nines for example here at the embedded world some of the chips are less than a dollar they're very affordable chips how much does it cost to add this process to each chip the way to look at it is not how much does it cost to add security to each chip it's how much are you what is the risk you're mitigating on your product level okay if you have a 99 cent chip and it's going into a ten dollar part you're protecting a ten dollar part but you're also protecting your brand image you might be a billion dollar company if your ten dollar part sucks you you have a potential to lose a lot more in your brand equity okay if it's insecure and gets hacked that's a big deal so you're protecting also your intellectual property if your ten dollar product is also from a family of products that uses a common software architecture then you really have to protect that as well so it's your question is a fair question but it's not the right question because you're protecting a lot more than a 99 cent chip you're protecting the product you're protecting your software stack and intellectual property you're protecting your corporate brand image if people buy one of your machines and then they just do millions of chips with one machine then each chip is for free after that there's materials that are involved with every single no this is a high volume manufacturing machine so it's designed to be low cost of operation from the start okay so but obviously if you run more parts you have more electricity you have more consumables it's never zero cost for the next chip but once you design the the job and the package it's very very cost effective to program the parts in high volume what do you show here in the under presentation there's a slide going around it keeps looping maybe stand right there yeah and this is your general patient it's just something we have here in the booth and what we're talking about why you need security okay and it's something that is happening for oems for consumers for enterprises as well I think everyone has unique needs and differences here okay all right and on that screen is just a loop of your other machines that that you have going on maybe the bigger ones and stuff are being shown on this screen yeah this is just an example close-up if you will of some of the features on the machine looking at our taper we're talking now about security provisioning for example and again here's the machine you're seeing it right here live all right cool so it's been a good embedded world lots of it's been outstanding great traffic great leads and the right questions coming from customers all right thanks a lot thank you and have a great day chow from thanks a lot okay cool super here with texas instruments at embedded world 23 you're going to take a look at some exciting products that the eyes have come with me and check out our booth it's been a busy show oh absolutely it's been incredible lots of momentum lots of exciting announcements so we'll talk a little bit about some of the really cool technologies we're doing within mcu and mpu of our products what we'll talk about today is some of the cool launches we're doing on our msp portfolio we'll talk a little bit our new arm based m0s and then we'll circle around and take a look at some of our vision processors where we're adding analytics at the edge to make electronics smarter more intelligent the latest generations of micro controllers get to be even smaller nanometer lower power consumption exactly your your spot on right lower power and more integration that's what we're about all right and you can kind of see as the wafers are getting to 300 millimeter our capacity continues to grow as well so let's take a look at some of the cool demos here around our msp m0 portfolio and what we're showing here today is a brand new just launch portfolio that we announced yesterday of m0 plus based mcu's with all these all these all these are new absolutely so great scalability lots of different packages lots of different memory options and lots of really good analog integration that's really where ti differentiates we add a lot of the architectural and integration around the arm cores to enable our customers to innovate but we don't stop there what we do with these parts here is what we actually solve the ease of use and how fast our developers can get started right so we've developed a number of configurations and tools that yeah a number of different tools that we've enabled our customers to be able to configure the mcu without it needed to program so now imagine an analog designer who's trying to innovate with an mcu can start with graphical interface tools that simplify their development cycle get to production faster narrow down to one of our many mcu's and get going quickly with this m0 msp m0 process so this this analog configurator yeah like what is that what is that about yeah um so what this configurator does is it lets you connect the different analog pins within the device without having to actually write any lines of code so let's say you want to take an adc signal in you want to filter it and then you want to react to it right you can do all of that with configure it with visual blocks rather than writing any lines of code and the time to market is just substantially simplified and you can innovate rapidly nice all right and you can see some of the cool applications that msp m0's go into here um and really these are small mcu's so they're actually everywhere believe it or not every little board in the world will have one of these sort of chips on it and you can see it's everything from a car to power to motor control right anywhere you do in any kind of process there's a yes pretty much billions of them being shipped absolutely but this is the latest it's the latest greatest lowest power lowest cost affordability bringing mcu's to the masses is it arm cortex m0 it's m cortex m0 plus exactly all right all right very good so we'll circle around and take a look at some of our vision processors as well so in addition to the mcu's we're launching lots of processors today as well focused on vision specifically so what we've done is these are also arm core based processors but what we have done is we added a ti developed ai engine inside that allows us to enable lower power lower costs than analytics could ever be and why does that matter well electronics are becoming more and more intelligent which means they have to make decisions and those decisions have to be done with low latency and so they have to happen where the data happens and that is at the edge right and with the scalable portfolio we actually tailor the size the cons of power consumption the cost to the different applications they're needed we start with something like a six to a family here that enables a single to dual cameras with up to two tops of performance and then we scale up with our six day to one to eight cameras and eight tops and even to our aim six nine a where we can support up to 12 cameras with 32 tops of performance these all of your board the partners absolutely yes so as you can see all of our kind of ti boards up here where we're demonstrating the various demos and as you look down right this is the scale of the ecosystem that is brought to our portfolio through our partners and what this does is again simplifies a customer experience to get to the market faster through available hardware through easy to use software and most importantly making it reusable across all applications all right so there's all kinds of shapes and use cases being developed yeah and put to market absolutely there's no one size fits all right and that's a differentiation from ti we're bringing a portfolio of products that are enabling our customers to innovate for their applications all right and here on the screens you show some of the edge vision AI processing absolutely yes you can see a few different applications across board here from different cameras and really what we're showing is the sensors responding at the edge right where it's important to make that decision so you can see whether it's an intersection where you're trying to see cars and people walk across and you have to turn it off the lights you want to make sure that is accurate and safe right same with something like a delivery robot that's driving around dropping off packages you want it to be able to be safe and reliable nice so you're launching the new vision processor oh yeah so the same 6a family that you see here just announced yesterday right but it's actually now available on ti.com so everything here you see here you can come to ti.com slash agi in order today get started today so you've been working over the past time to get all these board makers to prepare the boards so that they could be ready absolutely yeah and this is an extension of the portfolio we have so aim 6 is actually a brand of many different processors and the the aim 6a added analytics to our already existing core base which has enabled our customers to really reuse a lot of the software and add on the analytics to get to marketing it faster including our board partners and that's an ARM Cortex 853 for the Cortex and then the accelerator is actually ti developed one so we can differentiate on the power and affordability of these and that's directly on the soc directly on the soc integrated fully so great power performance and power consumption the power consumption is a really important aspect that it absolutely is very low power and that's what makes it be able to be at the edge right because once you're at the edge you have to deploy in all kinds of small form factors right you have to make sure that all of these things are um can fit where they need to go and then power becomes a very big consideration so that's where we've innovated by scaling across our portfolio with all of these low power processors nice so this could be a huge seller potentially this could be a big market it's a huge market as you walk around you've seen ai right all of the electronics are becoming more intelligent it's a major trend and it's solving real world problems so we see a lot of opportunity here for people to innovate the next gen security cameras are just going to be not like the previous gen absolutely all right smarter better safer all right and uh is a bunch of stuff more to boost yeah we can look at a few more demos as we walk around here with with different intelligence you can see here pose estimation where you can actually tell uh what the human is doing right and you can react so you can imagine in a factory where you're with a co-located with a with a bot right that's moving around and you're moving around you want to be able to tell exactly where your hands are right because you don't want the robot and the person running into each other right and with this kind of ai technology we can actually do that at the edge and retain privacy because all the decision and all of the data processing happens at the edge you don't have to send the any of the video or data out to the cloud nice all right because it would be terabytes and terabytes of data and there's no need there's no need that's exactly um but that's the industrial innovation similarly we see a lot of innovation in retail home automation um and so one of the demos we're showing here yeah um if you're able to see it um yeah go right maybe we'll go on the other side all right let's do that yeah so if you look over here what we're showcasing with this demo again running on our aim six two eight products that you saw over here is object identification and classification for retail use case i don't know how it is for you but whenever i get lunch in the middle of the day you know you're waiting in line way longer than you're actually eating your lunch and so what we're showing here is i can actually tell you what do you put on your plate and charge you automatically for it rather than you having to stand in the long line you know explaining what you're purchasing and that innovation is going to make people's lives better give us more time back right and enjoy our lives a little bit more so we're extremely excited about some of the things that are happening it might also start the alarm and if you're not getting the right ingredients for your diet sure that it's a fantastic idea i love that that would definitely help me get better with my diet go directly on your phone and connect with your fit app and tell you exactly what you ate and tell you if you're missing it in the fridge too right so you can reorder it as you need it nice is this just smart programming or is really enabled by your chip so it's really enabled by our chip because the way AI technology works is actually it is trained on the data the real world data to make those decisions so instead of it being you know pre-programmed for a decision it's trained and what that makes it do is be more accurate right more responsive but also over time it can self-train even more right the more bananas i put here the better the banana recognition will get right and so it only gets better with time as well so each chip gets better or the whole the training the model the model gets better yeah it gets shared to all the chip somehow uh yeah i mean there's a lot of models out there get trained for sure um but generally you do it on the chip but these are also connected right so we have the things like ethernet we have wi-fi protocols so all of these things can talk to each other and improve together as well nice that's cool yeah it's very exciting we're super super excited to be here nice there's a bunch more you want to show uh i think we hit all the key ones i think so but it goes all the way around your booth and that's all the meeting areas yeah you'll you'll start running into some meeting areas and coffees but if everybody wants to see me drink some coffee that's an option too cool all right we got the cool stuff thanks a lot i appreciate it thank you for coming by and again this is arty maginski with texas instruments here at embedded world 23 that's awesome always a pleasure thanks for coming by thank you so much but i'll record it and publish later cool hi so we're here at the embedded world 2023 and uh who are you i'm east club planning montavista software i do product management here globally i'm a magnus neymar i'm responsible sales in europe so montavista is doing the linux right yeah we are actually actually showing here our latest montavista carrier grade express linux 4.0 it's a it's a pro commercial open source distribution so what we do is long-term support we do the services is based on the 5.10 kernel the yokto 4.0 baseline with the latest compilers what we launched this year at the embedded world is the support for our arm system ready and our service is mv secure for the EU cyber security act so the idea is together with the cjx product you can help customers reach requirements so EU cyber security acts with mv secure so you just have a usb stake you plug it in and you can boot linux on any arm device it just works yeah that's the idea of the arms system system ready in in our case because it's a yokto based source based distribution it's a we have a reference psp that is the idea of the of the system ready approach you build that and then you get to that point when you put the usb stick in and boots so we're right here next to the yokto booth right here so how's it different to put with the montavista or what do you do to it compared to yokto yeah no what do you what do you what is a specific when people choose to work with the montavista what is the consideration it's the linux expertise it's the support for long term so sometimes customers require specific support like they have a set response times service level agreements we can do support on the long term we can maintain one branch for 15 years even it's a carry accurate distribution so it builds on yokto but it's kind of a super set we add commercialization we add testing field maintenance features real time and when I look at your banner down here you talk about 5g iot what is the nfv yeah nfv network function virtualization that's more like on going towards maybe to our ctx is fit for that we have another product called mv shield which is our support for centos and rocky rail rail compliant distributions and this this allows customers kind of maybe better support for nfv but ctx is for some nfv use cases that's an applicable product as well for a kind of embedded edge nature in nfv so i started video blogging in 2004 and it was the akas uh french product that changed the world everybody's copying them now everybody's have smartphones and this was running montavista linux i think it was back then uh this i think so i can recall that particular product me there montavista linux i remember the august product yeah you would in 2004 uh 2007 unfortunately but that would be when in 2007 the montavista linux kernel was still running in the maturity of linux phones as far as i understand so that was before android that was uh yeah pretty pretty android and pretty much there was even app stores there was a whole thing that they did work i think it was using qtopia qtopia yeah on top yeah i think that's what it is yeah but then android and ios changed the changed the mobile world scene we used to have a product called mobile linux that targeted mobile phones in particular now we focus on ctx it's a kind of horizontal embedded distribution suitable for many different types of embedded use cases but what i'm saying is this 2004 akas device maybe still supported i'm joking but you have 15 years we have distributions that are still supported from that era but it mostly actually today is the carrier grade distribution small more of the telecom infra like base stations and core core network devices that are currently still supported by montavista i think people want to upgrade their 65 nanometer arm processor to the latest three nanometer or something yeah but so but uh so it's busy here they're better world lots of discussions are you in millions of millions of devices yeah montavista is being run in lots and lots of devices i mean uh there's yeah it's an interesting show we have had lots of interesting discussions i would say at this show it's security it's the really key theme here there's a lot of discussion about the u cyber security act and what's happening i was presenting about security yesterday we we can now put that up there on our website so you can see that as a video later if readers are interested but that's that comes up a lot a lot people stop by the booth they ask about like what can you do to help us with the security so i think our announcement was pretty fit for that when i look at the phone number it's american so is it the us headquarters it's a u.s company and but are you around you don't live in the u.s or no i'm based in finland and we have offices globally in different locations so sweden finland what's happening in sweden finland and it's a little telecom customers there yes so we are in all the base stations for example but we also in south korea we in japan and india but the headquarters is the u.s so to say there's going to be millions of new base stations they all can be empowered they all kind of need linux and you might be many of them what's your market share you say that's i mean that's really hard to say i mean linux is everywhere i don't know you know it's really difficult because so many flavors of linux how many of them are using a commercially managed distribution like one of his unfortunate we don't have the numbers but there are not too many vendors that can provide similar solutions that we do carry great distributions so i think we have a reasonable speed of tech markets i don't think i can give you those numbers or it's like we are a major player there okay thanks a lot thank you you also run on these huge arm servers we do yeah the biggest ampere cpu's the biggest uh all this stuff we we focus more on the lower end arm devices but uh cavium and us i had a had a tight partnership before the acquisition with marvel so this third underachs was our reference at that point but we are we are looking into that market closely all right thanks to that if you want you can send me a little email with a description and maybe very technical if you want i can use it for describing your video please introduce yourself uh so i'm andy waffa i'm the chair of the opto project uh and we're here at embedded world 2023 and it's been crazy busy uh which has been great to see people queuing up pretty much to speak with you yeah absolutely uh so the opto project's uh quite common in the embedded space um and actually this is our first year coming to the event um and we've been overwhelmed by technical questions by commercial questions uh people wanting to get started um people uh walking by and saying thanks very much for all the work so it's really good to see you able to answer all the most technical questions uh no some of it has been pushing my knowledge and experience which uh it's fun nice to see um but i'm there on slack and i see asking uh much more knowledgeable people uh how do i answer this question kind of thing so it's all be good when i walk around the embedded world everybody says the word yokto it's like it's all over the place right there's a lot of it in the embedded world absolutely i mean yokto is a platform to build a a custom linux operating system and it's used from small home automation devices right the way up through to hyper scaling clouds and satellites and and you know so it is literally from uh earth to space and uh it says number one platform to validate new SOD SOC designs yep absolutely so thanks to yokto's modular capabilities it's very quick and easy to get an operating system up and running on new hardware uh and uh absolutely it's uh one of the best tools uh for the trade and i see your your badge has an an arm logo uh fully supported on everything you can think of out there uh i'll never say a hundred percent uh but a large number of arm based platforms are supported we we have a huge number of arm ecosystem partners that are actually members of the yokto project arm themselves a partner member of the yokto project and we use it heavily and so yeah it's uh it's well supported what goes into being a member do they have to upstream everything contribute do they get roles so there's uh a there is a financial element to uh becoming a member but you know we're open to ecosystem partners etc but uh yeah members have the opportunity to steer the direction of the project um have a say in what does doesn't happen um what they'd like to see happen what events they want to see the yokto project at etc uh and so you know it's not a pay-to-play far from it you know if you want to contribute code please do nothing stuff new if you want to participate you want to advocate please do uh and so yeah it's all good the all the members agrees where it needs to go for the most part uh it's nice to have some pushback from our membership every so often and just to make sure we're kept honest uh you know they make us think long and hard make sure that we're doing the best for our membership and the project and and that's important it's no point just wasting money in time and effort uh if it's not going to be a benefit to people so what's coming next what's the big thing that where's it going um world domination uh you know as i mentioned but we you know the yokto project is already deployed in satellites uh it's deployed in the Mars rover it's deployed in aircraft and uh sailing vessels um trains machinery you name it right telecommunications equipment the whole uh nine yards so uh i think next step is making sure that security is is as good as it can be um you know working with members and partners on how to improve the security aspect of things uh we already by default provide uh software build materials in the builds uh so we're compliant with legislation coming out of the white house and out in the EU uh and so yeah it's uh it's iterative improvements and we talk about all these 5G base stations out there on parts some of them and everything uh is it where it goes or it goes to little tiny little smallest Linux devices um yes to all of that right uh so um absolutely in you know 5G telco base stations and and other constrained devices um the automotive industry is a large consumer and contributed to the yokto project uh and so you know we've got members like BMW uh automotive grade linux and so you know there's a large number of vehicles running yokto currently at the moment uh i believe if you bar if you have an i-series BMW you're running yokto in your car uh and that's just one of many uh and so yeah we are quite well supported in in the industry now one thing that's cool about linux in devices that it keeps getting better the device doesn't get worse correct um that there are there's always improvements it's always moving forward always moving upwards um some people say that um linux is getting a bit big a bit heavy um the advantage of using yokto to build your linux is that you're building just enough uh for what you need so you pick and choose it's like a buffet you take what you want and then for the most part you you build only what you want rather than taking a traditional linux distribution and and ripping pieces out uh this you are actually just from the start building only just enough nice that's awesome all right thanks a lot nice you take care just do your latest contact this is where the video i don't actually have any more car so it's live right now but i'll publish in 4k later also okay okay so please introduce yourself hi i'm eric for from proven run and at proven run we are helping our customer to succeed in securing their devices in the iot market and cyber security is all about proven run so we are helping our customer to identify their security risk we are helping them to put in place the right security architecture and we are helping them also to succeed in their cyber security services we are also providing really highly secure products so we have our flagship product proven core right and proven core is a secure micro kernel that has been certified at the highest security possible level common criteria el7 and this is a world premiere this is for cortex a for risk 5 64 bit processors we are also helping our customer for smaller devices based on the mcu's right with a second secure micro kernel as an example we have a very nice partnership with st micro electronics on the stm 32 h5 and uh we have also a secure app provider so in a very brief nutshell this is what we we are providing to our customer help to succeed in their certification process in their cyber security uh certification and also in implementing their cyber security services on top of our product thank you very much so so right here you say is it is this the most secure in the world system yeah we are doing most secure yeah how can you describe how it's the most secure and what does it mean by the first in the when you say the level i gave the cc level what is the cc level common criteria uh this is the most demanding cyber security uh norms okay and el7 means that we have developed uh proven core uh secure kernel secure operating system using formal methods and we have proven mathematically the correctness of the kernel and the cyber security functionality of the kernel so it's not that easy to get to that level not at all it took us about seven years to develop the kernel and two years to achieve the mathematical proof the formal proof can you describe what's the challenge in developing the kernel to be secure like that yes i can describe it first of all um uh the the current uh security kernel you know has been developed with the usual um development methods using a C language for instance the challenge is that when you are doing um you are using formal methods to develop to develop software uh that those methods were well fitting for functional um uh software piece of code but not uh well fitting for uh developing an operating system a secure operating system so we had to create our own formal language as a first step in order to be able to achieve the development of the secure operating system and to be able to prove it formally means proving it mathematically and so you have a long experience in getting stuff like that done yes yes our CEO and founder Dominic Baudignano has been the inventor of the concept of the trusted execution environment means the secure secure kernel uh more than 20 years ago and because he found out that the way of the existing TE in the market you have won in your mobile phone so far we never reached the sufficient level of cyber security he decided to go further down the road to target the highest possible level of cyber security that we can achieve currently if you go over there you have a few uh posters uh you have the proven core m yes this is this is the micro kernel here for mcu's this is what is uh currently part of uh the st microatomic st m32 h5 uh secure manager if you go to the st booth you will see uh this this live you will have you have live demos we have also a very nice partnership partnership with xilinx um on the kriya uh some module that is a uh niltrascale mpsoc based system on module where our flagship product proven core is providing security services also nice innovation um beyond arm architecture currently risk five is growing up uh in the embedded market so um we have a partnership we have a partnership with the sci-fi to demonstrate how proven core uh brings security functionality uh above uh sci-fi worldguard uh separation uh mechanism and last but not least uh it's great to talk about partnership to talk about innovation but it's also really great to present real life product for instance uh we have um we have worked with n-grave that is a company building a crypto wallet right this is a product that is on the market as you can imagine when you are talking about a cryptocurrency you need a very high level of security and n-grave has used uh our product to secure uh their crypto wallet and to uh to keep the secret very safe in regard of the security requirement and this wallet has been developed using st micro uh processors uh using proven core our product and using also linux as a retrace isn't the most secure crypto wallet in the world we believe so we you have you would have to ask the question to n-grave but uh we are very proud about this achievement with uh with our customer with n-grave and okay can you explain a little bit the trust like execution environment and uh there's an open source version of it yes you have open source solution opti exactly and you are involved in that one no but our funder has been at the the roots of the tea concept he invented the concept opti is an open source tea but opti has a fairly low level of cybersecurity so if you if you scale opti on the command criteria cyber security scale opti you can reach command criteria level two level two plus cyber certification certification level has at proven core we have achieved command criteria uh el seven you know uh cyber certification to do security it has to do with keeping some secrets and stuff like that exactly you want to not reveal the secrets there's not only encryption it's like it's far unarchitectured that you don't tell people how it works and stuff like that no it's not it's not by hiding the people i i can't show you um how does it work for instance here on this right so let me if you want a little bit about the tea the tea and the security concept right cyber security is all about the trusted computing base right so the trusted computing base is the piece of software that has to be highly secure and on which you will build your security from your security services okay currently many people are already doing cyber security with uh with operating system like linux android ertus right but those are very big and uh we've got those are they have uh uh cyber security issue you know almost every day if you look at linux you will find uh vulnerable vulnerabilities published on a daily basis right so it's too big to protect properly uh your application your device so what's happened is that we uh we use a te that is uh that is a sitting in a secure area uh provided by the hardware for instance for arm this is a arm trust zone secure world right or if you use risk five it is in a in a in a trusted area a separated area managed by um uh world guard and then you can have a very highly secure micro kernel right very small proven at the highest level of cyber security on top of which you you create your secure application you are talking about secure storage it is one example so you will you will manage your secrets like keys like uh certificates um through this uh this environment right and the rich choice will request uh the the secure environment to uh cipher decipher the the data for instance to manage the keys and so on but we are not stopping at just encryption decryption at uh a secure storage we have the ability to implement more uh sophisticated cyber security services such as firmware updates such as um filtering data filtering that goes over the network right you want to control like vpn for instance so there is many additional services and here you have the list of services for instance right you may want to implement trusted user interface you may want to um implement intrusion detection systems so you don't trust linux or android to do this you will trust the secure part to achieve this kind of of task nice um you're based in france yeah we are french company we are french company based in both paris and so far anti-police near miss and when we talk about cyber security and the continent of europe wants to have better security and even the chips might come manufactured another continent uh you want to bring it over you want to be secure uh but you work with customers all over the world yes we we have customer all over the world we are we have customer in north america obviously in france in europe we have customer in asia park also cool and as busy embedded world it was a very good show for us we were really busy busy all the all those past three days cool please introduce yourself hi welcome at our booth and welcome to nuremberg um we are kandera and we are embedded software development and we are focusing on tools for creating embedded uh hmi's as you can see we are very well known for cars as as you can see we are not just cars we're also developing many other use cases so there's all kinds of ui advanced systems that you have going on right and you support different kind of chips sets right we try to be hardware agnostic but i think the chips are very well known from st so we of course support them and we have even a few different examples here for here example the s1032 the development kit and uh what is what is that used for uh the application is a medical application for a clue close meter to check the blood sugar so your uis are um functional beautiful is that the idea right so the idea as you can imagine we're coming from a car it was always very important how the hmi looked and in recent years we saw a trend that also other applications uh the demand is growing for a better looking hmi and that's why we thought we will jump on the train and that's why we created this beautiful wall here to showcase can you show some of your other uis your demos here let's go on that wall over here so here we have a home application fully functional of course with remote control for lights and even a small cat toy here should go down to entertain your beloved nice we can go in a different view maybe if we go over here to the next one this is a rather uh industrial one it's a demo for an industrial oven and the next one here would be a coffee machine with functions to remember who who likes what coffee and so you can save your favorite coffee your favorite style and drink it and fresh fruit i think one rather beautiful here is the the treadmill treadmill i think just a brand new one this one running on a raspberry pi what goes into designing something like that uh your customers can take your tools and they can they can do what they want right in collaboration with your support and stuff like that right so our main business is licensing our tool so customers would would use it to create their own solutions but of course we also can help starting from ui ux design and to complete projects in the end and you show the tool um what's a what's the price oh what how does it work to license it license it so the tool is a seat the license model is a seat model so it's pretty wise um it comes with your tunnel so in the end you would plug it in and run it all right so it depends how many devices people sell it's or necessarily it depends no the the tool is per seat so per developer or a floating model and yes there is a royalty small amount per device you ship what are we looking at here here do you see a cluster running on a renaissance rcar 3 and you can see the performance especially when it comes to 3d modeling and here you can see i'm not sure if you can see it on the picture a mapping of a of a city or while a car is driving through or even here live rendered car model and on the other screen you can see then the cluster which is behind the steering wheel and also the object here from the ibi in the center nice and lots of discussions here in the embedded world people want to speak with you about working with you yes it definitely was far better than last year it was really busy the last two days here now in the last day it's you can see it's a little getting a little empty already people going home but it's definitely a successful fair here coming in worlds from nxp welcome to embedded world we'd love to show you some of the really cool demos that we've got going here on the booth today hey kyle can you tell this gentleman what we have here on on this particular demo area sure absolutely welcome so at nxp we're showcasing our microcontrollers in this display to start we have our 1170 the crossover microcontrollers this is a voice recognition example where i can say hey oven and hey oven shut the door and it will close the oven door hey oven shut the door all right all right so it's always listening it's for voice applications yes this does some vision where i can recognize gestures start some audio or you can close the audio or you can use the touch both showing the human machine interface and the vision and the audio detection what is a chip that can that can do this yeah that is the imx rt 1170 it's the dual core high performance crossover mcu from nxp it has an m7 and an m4 in this case we're actually using both cores the m4 is using more for the human machine interface and some of the general activity isolating all the complex voice and vision on the m7 and you're launching a new chips here at the show yeah so nxp is showing a lot of applications and use cases for the mcx it's our newest microcontroller it's a dual core cortex m33 device we have a demonstration here which is showing the human machine interface with our free to use gooey guider software tool to create rich user interfaces to drive interaction with the customer and so dual core m33 yes good performance for this kind of applications absolutely it's up to 150 megahertz per core but it also has a graphics accelerator it has a dsp and it has a neural network application for machine learning how do you do the neural networking on mcu so what it has is it has that it's an nxp neural network core called the neutron and we use our eiq software to train and learn the different machine learning algorithms we download it to that microcontroller but it offloads all the machine learning to that assist neural network and it's part of the core it's part of the chip part of the same chip along with the two dual core cortex m3s and the hardware accelerator for graphics and what are you showing here in the laptop so i'm excited to present the visual studio code expansion or extension it's called mcu expresso for vs code we've gotten lots of requests from customers to provide another option for development to complement our iar microvision and eclipse based tools so now customers can use the visual studio code environment to get started developing with nxp libraries as well as a zephyr development all right so it's busy at your booth a lot of people asking about these new chips a lot of people are excited about both the vision applications on the rt1170 and also the mcx and the new microcontroller that nxp is providing customers cool thanks a lot it was nice meeting you thanks all right let me take you now over to our matter demo that we have running over here as part of our smart home demonstration area so Michael could you explain what we have here in terms of our matter demo all right yes so this is our matter demo so this is for the smart home and iot the idea of this demo is really to demonstrate the interoperability of this new standard so we are talking here about a new standard a new common language on the iot markets and nxp is a great contributor of this new protocol and we are offering a new platform complete solution hardware and software so that you can develop matter devices so our portfolio help us to provide solution for gateway and matter controller and thread border router but we are also providing solution for matter and device of a thread and also matter and device of a wi-fi so and then there's a controller which is just android so yeah on this demo we what we are trying to show is we have several controllers so we have this android matter controller but we have also an embedded matter controller which is available on this demo what is running here so here is running so the matter controller and the thread border router but you can also control some of the end device if i just walk through here and then you can see that we can control this smart like and fan directly but also which is a key point here we have also on this demo third party controller with a ipod from apple and an nest from google and this controller are also matter compatible and what you can just say is hey google turn on the light if i say hey sirin turn off the light so as you can see then you can show that whatever the ecosystem as it is matter compatible we can drive all your device in your smart home it's very popular to work on the matter right now yes that's really this is a very beginning of matter but we see a lot of adoption becomes very popular a lot of buzz around that but that's for real now and it will expand and we for sure see a lot of promise in matter yeah that's yeah that's a promise of matter cool thanks a lot yeah thank you rich all right let me take you now over to our uwb ultra wideband demo and show you some of that cool technology in action hello do you want to explain what's going on here with that with uwb in the demo yeah of course so uwb is a radio frequency technology which allows us to range very very accurately we can range 10 plus minus 10 centimeters and at an angle resolution of plus minus three degrees that's also what we're showing here i have a smart phone from samson just an enormous smartphone with an app for auto wideband and an auto weapon chip in there and i have another auto weapon device based on the sr 160 from nxp in in there and it's on top of the bezel it's two antennas and if we step back i can move the smartphone around and on top there you can see the angle change in relation to why i'm holding the phone in front of the front of the laptop also the distance changes if i'm if i move back at the distance changes and if i move further in again it's again those distance and what we're showing here with this demo is seamless logical access so i'll just turn it on and imagine you're working working on your on your laptop and you just move away and you forgot to lock it and because i am connected via my smartphone with auto wideband to my laptop and now if i go back go back in to my laptop and want to want to continue my work it's locked again unlocked again so so this is showing the seamless logical access for with auto wideband what happens if you forget your smartphone because if you forget your smartphone you only move away and if you move behind the white line then it's still unlocked but because what we're showing with the with this demo the sr 160 try mention is that we can do auto wideband radar and and distance information at the same time i all right and then my presence again but it does not of course know that i am the person that is allowed to use this laptop so i need to put in a pin again and yeah this is just the amazing as long as somebody is near the laptop it's unlocked it's yeah you have to prove yourself that you're that you're the person who's allowed to use the app so so it senses people um with auto wideband radar we can sense presence yes presence yes and all these uh support that um yeah exactly we have we have the try mention s150 with the module partners amotech morata sgi sunway and we also have using the s150 development kits which can all all do auto wideband distance measurements and we also have the s160 which is a more radar optimized chip all right yeah cool thanks a lot no problem have a nice day enjoy the show cool thanks so we're gonna go now and take a look at our high voltage battery management system demo here with andreas who will explain how that is uh and what it's how it's working hey hi it's my pleasure to explain your high voltage bms reference design the cloud connected bms reference design so this is what we call the high voltage 400 volt reference design with the main board with the microcontroller and the the intelligence let's say the the software stacks this on that side is the cell controller cell monitoring so each of these small little guys here control and monitor 14 battery cells and then on that side we have the high power rail the is a shunt and then there's high current measurement and for redundancy reasons for safety functional safety reasons it's a dual of them so all of that is we providing our customers for prototype building together with software stacks and functional safety analysis and then this demo is actually more is one part of it the other part is that we partner with the company Electra vehicles actually a demo of two companies and I have here my friend Fabrizio the CEO of Electra vehicles and he is doing the cloud and will explain to you the cloud business exactly yes what we are done with in partnership with nxp we are demonstrating the ability to connect to the cloud and leverage some not only the edge computing power of nxp chipset in particular that's 32k3 chipset here but we also able to connect to the cloud and leverage an advanced digital twin of the batteries so what is a digital twin is basically a copy an exact copy of the battery but in the cloud and what we do at Electra we basically create a digital twin with the physical base so actual data coming out from the battery itself and machine learning so we leverage a lot the latest techniques of machine learning AI in order to have a very accurate digital twin of of your batteries and what we do is basically when there is an error that start to give some problems to the set of charge a set of felt on board we're basically pinging the cloud and say is there a new update is there a firmware update in order to download it and reduce the error make this error disappear the opportunity is that we are going to have with electric vehicles very accurate set of charge so we know how many miles how many kilometers we have left in our vehicles but also a bit to have a very good set of health so we know if the battery is healthy or not and finally if we can predict potential failures up to three months in advance if our batteries will go well or not so we are showcasing here the partnership with nxp and Electra for a very advanced very novel bms solutions because the batteries can be they're very advanced let's keep coming new batteries all the time and it's very important to manage how fast you charge how fast you use it on the road and this is a complicated system right absolutely yeah batteries are alive systems are very complicated and what we are seeing is that there are new batteries coming out you know nmc811 or the novel which one what is this you just said and so yeah there are different chemistries you know the popular one by tesla is nca there are many from the chinese market lfp and so on but there are new trends like nmc811 they are very advanced chemistries as well as a lithium metal solid state potential in the future we will see lithium air and it's very important to do a digital twin of the battery in order to have the ability to know the battery itself and be able to deploy advanced algorithm to make any chemistry working well it's like simulation emulation something yes exactly you basically create a digital twin so a copy a digital copy of your battery but in order to do that you need to do a lot of tests a lot of machine learning but once you have that model you can do a lot of things and you can leverage the network effect the battery is the most expensive part in an electric vehicle so you want to maintain that over a long lifetime and of course you also want to get the maximum distance out of your vehicle so that's why you need to have very precise algorithms and the digital twin helps you to get these really precise one thing i want to see but i don't know if the car makers want to do it is battery swap and that they should be a standard and everybody should swap the batteries but that will mean there'll be a million different batteries out there and each of them different different health different range different but that's a different question over it's a different question there's companies out there that tried that in the past there's also companies out there that tried that now but it is like you say i mean battery car vehicle manufacturers have own ideas about their batteries so they don't want one unique battery they want different performance levels for their cars what do you think it's a differentiation yeah i agree i agree with andreas that we're gonna see there have been several batteries swap in the past we're gonna continue to see more and more uh it's definitely we need more normalization we need more rules around the batteries but for now it's a very early in the industry and we're gonna see a lot of differentiation diversities but we might get there it just takes 20 30 40 years of time or so i don't want to wait so long i know i want to wait two or three months yeah oh i see you want to swap the batteries okay i see okay yeah but i mean like i don't know i think the european car makers need to to to move fast and do something i don't know i don't know what's happening exactly sure but it's a very complex matter and that's why there are companies like nxp electr and many other players in the industry try to push elitification forward make sure the battery is safe and they give you the mice and the mileage that everybody wants the batteries swap potential will come it will take will take some time not two three months okay cool thank you thanks a lot thank you thank you cool so let's go take a look at another one of our demos that we have here on the booth which is our concept e scooter nice so here we have basically a representation of an e scooter obviously made out of plexi and we've actually positioned within it many of the different building blocks that nxp could provide to someone who was wanting to design an e scooter for for themselves this is just a whole bunch of nxp chips that goes in a scooter exactly it's actually combined together with a story that is actually running on a screen that's just off to our right hand side here and this actually talks about the e scooter itself in terms of future mobility we can drive into more technical details around the display activity controller the onboard charger traction inverter the battery management system and indeed we can even drill down to the individual parts that nxp provide that actually could be used within each of these applications so very visual it tends to draw lots of people in who are potentially looking at designing products within that area nice i see a chip done here for the tire pressure the radar in the back onboard charger just a whole bunch cool all right you have your your bms here for the battery management system electronics for a handlebar control we have a display up here which is being driven by a display controller that sits in the front of the bike and of course forward facing radar as well is there a trend of trying to put more more stuff in less fewer chips somehow that can do more for sure there is obviously everyone is trying to reduce down essentially the amount of electronics that you would put into something like this but they all have pretty dedicated functions as well so you know the bms is very much its own separate entity and you've already heard about that a little bit on the high voltage one for the cars over there can i take you also over to the partner wall that we have here on the breeze cool all right because nxp has a lot of partners in the embedded world and nxp has somewhere in the region of about 250 to 300 partners in total and they might all exhibit here at the show yes many many of them are we have actually within the show we have over a hundred demonstrations that are not on our booth they are elsewhere we have a sample here on this wall of 24 of our demos this particular side of the wall we have a brand new device called the ida mx 93 that launches next month and this entire side of the wall is actually all of our embedded board suppliers who make these little modules and they are basically all of them are based on the ida mx 93 ready for the park to be launched we engage them in the alpha program so very early on when we were also engaging with our very big oems uh and by engaging them at that point they actually able to develop a module for market all requirements of the market what people want like all the different segments the yes man yes there's a solution for everything yes and more and more coming so what's the performance of the imx 93 that's a high high performance core right it is a high performance core yes it also has on board um an ml engine as well to obviously help with offloading it says one or two cortex a 55 plus the m 33 for real time and then actually on when we look at this side of the wall this is a another selection of our partners um the four that are here are actually um all hmi so this is more graphics um and the ability to develop a gooey you know um and in further along the wall we have some of our wi-fi partners and indeed some of our automotive partners as well so when there's a new imx coming it's a big deal for the industry it is very much a big deal we don't just have imx on this side of the wall we also have some of our microcontrollers some of our network process as well and indeed some of our automotive products so this is one of our automotive products the green box and indeed the new part that another new part that was launched at the show was the s32 g3 um and this particular partner has already got a board out um based upon the s32 g3 and the s32 g3 um it's computer vision it is for the automotive domain all right here's a big that's yeah that's um ita mx 8m plus um as a some module so it's been a busy busy show it's been a very busy show uh particularly the first few days today obviously uh it's a little bit quieter there's a few more students here which is great to see some young talent coming through learning about the technology that we have on offer yeah so you also talk here about uh automotive you maybe you can introduce certainly let me introduce Brian Carlson my colleague here who uh who knows all about our automotive products and what we have Brian sure hi so I don't know I just walked up and saw you here it's great to see you again so um have you seen anything yet and I don't know yeah we did the booth tour so you've seen the automotive booth yeah let's go over there automotive table oh definitely well I see that you did you saw the automotive partner we should make sure perfect let's go over there because there's a lot of excited things going on in automotive definitely right we know about electrification uh connected vehicles autonomous vehicles and everything's moving towards software defined vehicles so that's what we're really focused on here so let me just give you the rundown we have so we'll start here electrification of course is a big trend uh OEMs are spending 20-30 billion dollars a piece to create electrification platforms and so we're right in the mix with battery management uh onboard charging this is for the actual drive of the EV so we introduced this product initially in Munich back at electronic in November this is the actual chip right here that's the s32 k39 the nice thing about that is it's an azo d rated chip that allowed that includes a lockstep pair of cortex m7s two additional m7s but it has a lot of integration it has sigma deltas it has really high resolution uh peak resolution of uh pulse width modulation to control gate drivers but what's really good about it with the dead it has two dedicated motor control co-processors this allows us to control uh very high speed uh inverters which we take the 800 volt typically 400 800 volt battery voltage we have gate drivers that we introduced also recently called the gd 3162's and we're able to switch those uh to be able to to do a whole control loop uh up to 200 kilohertz for two motors so this chip why it's so impressive is being able to drive two electric motors uh at the same time totally independently uh and then we can extend that with the s32 z and e which have eight giga one gigahertz uh cortex r52 cores which is what we don't show the part here just visually we actually won best at show at this at this show embedded world back in june of last year with the s32 e and it has um you know eight like as i mentioned uh r52 cores running at gigahertz it's kind of the brain of the e v this is the brain of the electric motor and it's just optimized for efficiency we can port uh support s i c sick or future gallium nitride uh so it's about high performance uh electric motor control the ability to scale from uh all the way up to four motors for a four-wheel drive e b uh and we have the ability to show visualization of what's going on the chip so this is a really exciting uh device for us this this has been probably one of our most uh attended demos here uh what we announced this week though is the production launch of the s32 g3 now this is a really exciting processor it actually has 30 processors inside 21 arm cores uh and it allows us to combine m cores with a 53 cores lock step support for these which allows us to do uh asl d safety applications so the two key applications we see for this are the vehicle computer in the new software to find vehicles uh this is actually uh being used in production vehicles today uh we just open it up so anyone uh through distribution has access to this technology now through through distributors this is their uh the rdb or reference design board schematics layout bomb everything's included and provided on nxp.com you can get these boards and the goal box which is the enclosed version of this is really popular so this has this board actually has 18 can fd interfaces 12 gig uh 12 ethernet interfaces up to 2.5 gigabits it has two m.2 modules here so we support halo 8 which is like 26 27 tops of um ml we can support a terabyte ssd uh or a wi-fi 6 so these are really popular as a pc express slot here uh so it's extensible uh sd card this is a very very popular product and you see a lot of goal boxes on the floor um at partners they leveraged this for a lot of their demonstrations and tier ones use it in cars to actually drive and do testing of their software with this platform so this is a production the big thing here that we're showcasing is the integration of kubernetes we have a product called govip it's available on nxp.com it allows you to put this whole stack with dual linux dual linux running it has zen a hypervisor and support for kubernetes k3s and so what really showing here is uh multiple workloads uh containers running on this board this is grafana we also have prometheus for event monitoring but all of that is running on this board and you can log in through a web browser and actually monitor all these tasks and manage containers in an automotive software-defined vehicle environment uh with this product and this is just the tip you know there's a lot of um exciting applications that'll be coming to vehicles this has isolation that allows people to put new applications on it very easily so software-defined vehicles are really key turning point in automotive to to progress into more like smartphones and data centers and be able to deploy workloads very easily onto the channel so it works the the whole idea of software-defined vehicles in the future you buy an EV it just keeps getting better that's the point I always say right that the worst your car is ever going to be is when you buy it and it actually gets better over time we flip the model on its head uh so we do this in all these areas the motor control we we talk about a software-defined motor we're showing over here the intelligent battery management we'll see that in a second where we're continually updating the machine learning models and improving the rate getting very very accurate range uh and also extending the life of battery 12 to 15 percent so just through software and algorithms and machine learning the cloud digital twins in the cloud we're able to combine vehicle data in the cloud and to deploy and there's the whole development side of this stv and we're supporting virtualization of the processors in the cloud so you can actually develop your software in the cloud do all the testing integration and then deploy it back to the vehicle through over there updates and even the gold VIP has the ability to support over there updates of virtual machines the complete real-time system or the complete image you have a lot of flexibility and really advanced over-the-air updates with intense security this comes with an integrated basically integrated secure element uh it allows you to do all the public key infrastructure so it has leading edge security leveraging the technology from nxp because we're in secure you know bank cards passports um and leveraging enterprise networking capabilities it really brings nxp's expertise all into one one chip so this is this is uh being deployed by many oems the initial vehicles actually came out um in china liado they're already in production vehicles and there's a lot of uh global oems that'll be putting vehicles out through this year and next year so it's the start of the stv you know there's a whole bunch of things going on around it like zonal architecture and how you address each of the zones uh and getting rid of a bunch of boxes and integrating those is virtually to use in a box so we're doing that too uh that's what we showed last year uh with the s32z and s32e which are more zonal architecture chips when you define on software it's great uh but you also sell hardware so do you want do you want the cars to be able to swap out the board when there's a new chip in the future well that's the key thing about this i should that's glad you asked about that because we talked we talked about stv we talked about the board and reference that the other key message we're talking about here scalability because this part extends our our s32g family we have the s32 g2 which has been in production since may of 2021 what this does those are four devices now we've taken that family forward with the g3 it doesn't supersede it actually augments and extends that family so now we have four new devices so what we're seeing is we actually have the low end device of the g2 which is a microcontroller only with three lockstep m7 cores and it goes all the way up to this that has the full complement of eight a 53 cores and eight which are four lockstep pairs of m7 cores so what happens is we have customers that start the low end even the microcontroller version and they're able to over the life of the vehicle to swap out or to increase performance so if they're doing a certain capability they can make that smarter more intelligent over time so year to year they may decide they keep the same architecture they keep the same box but this is pin for pin compatible so all those g2 devices g3 devices you can start to add those up over time and within a like within a fleet you may have low end and high end you could have different versions of the same chip footprint compatible but different cost and performance points or you could extend it in the future to add more capability maybe three four years in the future i drive in somewhere yeah the upgrade swaps on my board yeah and then i have the next version of the hardware so we're seeing software continues exactly and that's where software defined vehicle allows you to do that because today you might you may have to replace 16 boxes in the car which is never going to happen where you could put one chip or one module and replace that out and double the performance like that so that's the big advantage and that's what's new it's the modularity because a lot of these like this capability would be part of a module inside of a of a central computer with infotainment and ivy our ivy and adas and like one central box and this is the main vehicle computer that works with that and modular typically so you could upgrade those over time when people want to optimize the range and efficiency of the motors and the regeneration and everything and you involved in helping them make that better all the time exactly we have and we worked a lot of partners and we'll show that here with a lecture as one of our examples yeah we interviewed them just before oh okay so batteries so you've already done that one yeah that's good okay so that's a great example of how you can leverage the vehicle data and the game changer here is the edge processing to be able to do this real time continually every time the car is running build monitor everything that's going on the car that data is really important uh we've partnered with cloud partners like aws for example so we support aws iot fleet wise so we can actually also trigger on certain events so if there's certain events going on the car like a hard breaking event or some kind of failure we can actually capture that intelligently at the edge bring that to the cloud and they could process it across across a fleet so that's where all this data is converged at the cloud they're able to process it understand how to improve it and then they update the models just like the lecture probably told you they update the models on the vehicle and now it gets better over time whether it's the efficiency of the motor the the drive or the efficiency of the battery or the charging algorithm may be improved especially you know you want to prove the algorithm so you're not stressing the battery during charging so that's going to be approved there's a lot of opportunity and electrification to make these things longer better and last longer in avs there's this pretty much like super computers namely that's what it is this is a super computer performance yes and there's also a whole bunch of other processors are wrong right little processors yeah you target different yeah so we optimize we optimize the solution like this is m7 base this is uh you know cortex a 53 um those are cortex our cores in electrification so what we do is we target the appropriate arm cores for the application right and i used to always call it the right core for the chore right it's like you want the best if it's very deterministic and all that if you need high performance you know you select the right core the last thing i'd say here is the uh orange box which we introduced in uh last last year at uh detroit tech days so this actually is really interesting because it's like a connectivity domain controller in a way where all the connectivity in the vehicle so if you look this gns s for positioning gyro digital radio v v to x even the audio the radio we have a secure element built into this accelerometer wi-fi six and five g i mean anything that's wireless bluetooth low energy ultra wideband all of that converged into one box so now you can do coexistence there's a lot of opportunities for doing some innovative things with the wireless technologies this has an idem x8 xl processor in there we'll upgrade that over the time with new processors and we're showing here some of the things with bluetooth low energy connection wi-fi this is a digital radio coming in and we're actually driving the radio from the centralized connectivity domain controller so now you don't have to run all of that to the the radio here it's all done digitally through an ethernet connection and then we're showing here a chi wireless power and communication through bluetooth low energy also and wi-fi with the phone go in the car next when out this box this is a reference design just to be clear about that because when i first saw i said that's a pretty big box but what this is is a modular this is more of a development platform where the this is an actual reference design so there's a difference between what's intended to go into cars versus what's more of showing what you can do and this has a lot of modules so what's really important with this box is that you know wireless technology keeps changing over time so for development purposes this allows the customers to rapidly move and prototype with different types of modules over time so it's more in a larger form factor to support modularity and such that's why it's big typically this would be a much smaller but these are modules a lot inside right now today but this is a great demo because it shows how everything comes from the wireless through this unit driving the display with information through the bluetooth and a central point for the wireless connectivity and the wi-fi and everything right it's all right there which brings a lot of value i think you saw the you saw the battery management ai and the last thing here did you see the scooter yet so the key thing on message from my perspective on the scooter is that all this great technology that we're developing for the automobile whether it's the radar the electrification the control the communication the display board all that can be resized and repurposed into other types of electric vehicles right and so work with motorcycle vendors scooter vendors even like robotic electric robotic delivery type vehicles this technology can really span across a lot of applications cool thanks a lot great to see you again all right so there you go that's a bit of a tour around the nxp booth showing you some of the great technology that we actually have to show to our customers here at the show and thank you very much for watching thanks okay let's try again let me just go back sound is missing okay thanks let's start from the beginning here uh yeah something happened to the microphone so sorry about that all right so let's let's start the recording from beginning let me check that the recording right uh we'll come here to the rock chip booth check out what i found here the embedded world rock chip has a booth showing all the latest products that they have right here rk 3308 and let's walk this way this direction this is the development board that they are showing off here with a bunch of a k outputs bunch of outputs on the side you see if four hdmi maybe one or two of them is inputs hdmi some is output hdmi and the usb3 whole bunch of two ethernet ports look at this one two three four five six seven eight nine ten sata ports and all this is to try to show the performance of their 3588 which is four times faster does a whole bunch of 8k it has a whole bunch of 8k 8 core 8 nanometer is four times faster than the rk3 309 it's eight times better in terms of performance power what power i guess up to 32 gigabytes of ram maybe more and uh six tops AR acceleration and here at the embedded world they're showing a bunch of stuff they're showing this board they're showing right here this is 3568 intelligent medical gateway tianma micro electronics maybe this is kind of like a tablet there's a bunch more 3588 here's the board and a bunch of stuff that goes in the smart gobel market like this also small device and here we have a 3588 s look at that chip it might be in a whole bunch of uh future laptops affordable chromebooks the linux laptops hopefully and 3588 right here mixed tile and uh okay do look at this little box where the usb is on the side the x hdmi's orange pie 3588 s cool and here we have another sivo technology 3588 so a lot of stuff is happening with the 3588 all the ports 3588 s friendly elect internet ports okay you built it's really busy huh look at all these connectors and adapters and stuff and all this is supported all right 3568 stuff so that's the lower lower skill 3568 so that's a lot of boards seems to be uh with the chinese partners here's point 64 with rk 3566 and a cash cash register board so busy busy embedded world um if we even go let's go this way a little bit let's go to the front here so here on the display it looks like it's running debug or something off this board which is a 3568 amp solution dpdk all right cool but thanks a lot for watching um i found the booth but uh so i wanted to show what i could just by looking at what there's what they're featuring here there was 3288 board right here 3568 top brand top band and here's a firefly down here a firefly is doing a little 3308 all right cool so thanks for watching here the embedded world at the racche booth yeah yeah yeah look they're all in here and we've got loads of loads of rock chip based boards there with neural processors in we've got one here 800 tops is it yeah hi performance to speak hi i'm kary shee a CEO and co-founder of ostream i'm here at the ok dupe representing some of the ai technologies that they're known for okadu is also very well known for the rock series of uh products that represent a very high availability in terms of supply chain and a very competitive price points and features to the raspberry pi series what's the latest with the rock the rock 5b is the uh the latest let's get over here yeah it's a quad cortex a76 it's got a six top nq and uh loaded with io and everything you'd want for 3588 that is correct all right so it's the latest of the rock chips and the rock chips which are just right there so it's your parkers that is correct yes and then over here we've got actually one of the first rock chip ai neural processors being used for media so this is the pipe runner rka i so this is a three tops accelerator with a poe power so you can do camera applications nice and then this is the yeah this is the um pipe runner nvi by ok du this is featuring the nvidia oran series so right here is an 8x cluster featuring up to 800 trillion operations per second all in one system that sounds like a lot it is a lot and it's nice to be able to go from pilot to production with one module up to eight and it features a whole host of software that makes it easy to deploy your models can we look at some of the more of the rock there are you saying it's partnered what's up is it all one company or yes so ok du is part of the rs group and rs components that you may have heard so it's a sister company that acts as a kind of agile front end to do the single board computers so you have colleagues working on the rock yes yeah yeah so uh so we were looking at this one this is the latest one yep this is a high demand yes it is a lot of people want to play with that one yes so it's uh four eight and sixteen gigs of memory and uh it has some fantastic features so 8k monitor support so it's got like an 8k hdmi port yep support this there's more than one hdmi so you can have 8k on one you can have 4k on another you can also have a dedicated hdmi input as well through the type c type c yeah that's uh that's a micro hdmi yes so you can micro hdmi input input 4k camera input direct 4k 30 i guess yes all right at the same time and then you can capture that in the mix you can capture the 4k source or in android or something in lindex i know don't know about the android yeah three different operating system choices between uh yachto and devian and ubuntu they're very nicely supported yeah i'd say so the rock family is becoming like the up-and-comer against uh raspberry pi you know we we represent lots of boards so we love them all but uh i think you're gonna find that the rock chip availability and the price point are what makes it stand out so powerful how many have you sold so far i'm joking but you don't have to say but it's a lot are you able to supply it to everybody who wants one yes we are and the demand is high the i mean people come to us for different functions on here around wi-fi bluetooth modules that you can plug in through an m2 on the on the back of the board you've got a full-size uh ssd slot for m2 as well and then a emmc module you can boot off and those can be 8 16 32 64 how much is it cost to add the bluetooth wi-fi it's not on uh you can get them for for six pounds but you can buy better ones and so you can use the very latest one for i think 10 pounds wi-fi six and stuff wi-fi six i think is 13 pounds maybe you get madder also and all this whatever you want to matter as a software download for the existing rf transmitters that are on there nice that's cool and there's a rock 4a right here rock 5a oh 5a sorry so this is this is in production we're selling this this you're selling and it looks bigger if you compare the size so this this is the same form factor as a raspberry pi 4 has the same ports as a raspberry pi 4 but this has a 3588 processor on this is not s yes s the only difference is no capture of the video right no for me doesn't have a direct 4k input uh functionally i don't know how you would do it you probably do it through usb to get the the sourcing it has the same gpu and the slightly different cpu on the board and you also ship with different rams this one will ship with different rams 4 8 and 16 and it will be available in april and the 16 is not too expensive do you have prices on all these boards i'm not off the top of my head okay but maybe it's a great price for powerful boards that's what you do so this is this is very powerful for the price point and the and the size the form factor are we talking less than 100 so the 5b is 159 on a website us 159 yeah for that one right there the fight yeah and that's with the maybe 8 gigabytes of ram or something maybe i think so and then this one could be lower right it's supposed to be it's supposed to be more affordable yeah it is it is so the the most standard one people are buying now is the rock four as you can see available in stock 69 us very competitive the raspberry pi and the other that's the rock four on the four c plus isn't that yeah yeah yeah nice so the nice thing is while other boards are sort of stopping with the the classic three four hierarchy rock is already moving on to five we got the ai boards we've got nvidia oren so it's going to be a nice roadmap nice actually there's a big community for these right yeah how big can you say is it tens of i think it's more than that if you talk about the collective knowledge of like operating system hounds right so people usually kind of populate around an operating system and certain like tool chains and different like accessories so there's a lot of overlap between say like a raspberry pi beagle rock and so a lot of that knowledge is transferred pretty well and you're going to see operating systems in general have so much support that transferring from maybe your a different type of board to a rock is done with grates how good is a gpu acceleration in linux so i think that's a complicated question because it depends what you're doing if you're talking about like a using malli or something i think people are more familiar with taking something like like nvidia jetson uh or you can look at like the oren class devices that we have all right so that's a work in progress the whole panfrost drivers and everything and the or the the blog graphical acceleration i think the support is quite good if you're talking about ai like neural processing and that sort of thing i think it's a different conversation and you tend to go to devices that are more purpose built like the ok do pipe runner rk ai board and behind you there was a bunch of other boards up there or yeah so we're distributors for uh so the debix which is an industrial industrial single board computer again in a raspberry pi form factor has great i o has great temperature ranges and a strong processor and memory capabilities but in a form factor that people are used to and then we've got the asus yes depends on your boards the tinkerboards and so different versions different flavors of those cooler eating can fan doing intel stuff they get over to the arm too but you don't necessarily need it right you can have just run like this and it's not going to get too hot these friendships right yep right so what more you can show you want to show here at your at your booth what is the biggest topic that people want to talk with you about i think we should talk about sure yeah i think uh ai is becoming a very uh talked about conversation we're at embedded world so there's a lot of boards with ai chips right but actually what applications you can do with it is uh is very tricky so what we're showing here is the uh nvidia or in pipe runner and with the software that comes with it you'll see we're doing pose detection at 250 frames per second the amazing thing about it is if you're familiar with ai computer vision you end up wanting to look at open cv g streamer deep stream a lot of complexity so we're bundled the software that gives you the best of all that you'd want to try with let's say an nvidia stack but you can do it graphically and enjoy it all from a web-based experience cool all right and when you're looking at these at the on on the wall there what is what is running there so this is also showing the the development kit for uh oran so this goes from the agx down to the oran nano so you can emulate any of them this is actually 275 trillion operations but you really only buy this if you wanted to experience the maximum performance from like a development tool chain nice and uh stuff happening over here also ule yeah we don't have much uh yeah ule sorry would you mind talking a little bit about this to uh this nice general yeah all right cool thanks sorry for interrupting so so what are you showing here in the wall over here oh here yeah right there yeah so what do you want to hear yeah so like you ask questions so what do we see here okay yeah what we see here is actually three different things is to showcase the prices you could win in our competition this is a sdr play software defined radio it's a quite tech ace pro it's a power analyzer and it's a picot scope so it's an oscilloscope with the digital ios as well so if you go up here the first window here you have up here that is to show some thing what the power analyzer can do so here we are just showing the output of it that is powering this rockboard who's down here and we are seeing the voltage and we are seeing the current over time the main feature of this is you can capture very precisely very high definition uh the power envelope of what you say exactly what's going on with the board and you can share this and you can compare it and see if there's changes if you're changing some hardware changing software seeing how what it affects on your overall power envelope the next window we have down here so some of it i could just try highlight it here that is a spectrum analyzer app who's running on the software defined radio right here i have it about the ism band 886 just seeing what's going around and what you can see here is some of the three radio signals coming in it's a super neat little piece of software hardware to see what's going on in the area in our space and the last thing we have is just the overview of the pico scope i'm not i'm not doing anything specific i'm just taking the the square signal are you like a distributing we are distributing and we are manufacturing right here this one we're just distributing but we're also manufacturing the rockboards we are running factoring we have in Denmark uh no no not in that market no but wait uh so that's manufactured in china right yeah it's manufactured in china and some in uk as well and so we have different places you distribute all over europe or global global worldwide distribution so you're okay dude yeah all right cool all right and uh here's a bunch of arduino here it's just arduino because we are not tied to one single uh sbc we try to have a broad range of things whatever people would like and what we can see an idea in having in our offer cool all right thanks a lot okay welcome sir okay thanks cool thanks thanks for the tour yeah okay next time danish access are you in danish yeah i'm half danish in addition to the art gratification and where you're based on youtube uh yeah yeah thank you so much you speak danish i do not speak danish no i'm also chinese and i don't speak mandarin so are you working with them where do you live in korea you come home okay so you have office there uh welcome to new tom booth uh so this year our uh main thing will be new energy and a new green life and innovation so let's get started of our up-to-date uh demonstration and all the demo items start with our top sensing application hello hello today we i would like to introduce our 3d to a time of flight sensors uh this is a uh one of our demo kits for adjusting for monitoring driver status so at nubaton you do so see no no we just chip chip image sensor yeah image chips yes and it's in this box here yes yes and it's connected to the board yeah yes so yeah we are manufacturer of uh semiconductors and we provide image sensors nice yeah and uh time of flight is uh important for many different markets automotive or yeah yes everything so and uh this is one one of our examples good examples for uh various applications yeah and you can sit down to experience this yeah so what happened uh sorry i have a bag can you oh i will do it yeah no problem uh this 3d tough camera uh can detect his eyes uh eyes eye gaze direction oh and face direction while driving and not only uh face direction but also uh detect how wide uh his eyes each eye opens wow how wide uh his mouth that's very fast real time yes yes accurate yeah and it measures distance yes yes uh this camera has uh image to to f sensors and uh for light sources il light sources nice and also uh which can uh sorry alarm will start when you talk on the phone yes if he has for the cell phone uh like this uh the cell phone gauge gets higher and then the car will stop and park on the side of the road yes the top this top camera uh can be utilized for systems again uh something uh to alert to drive us if he is in a danger uh nice not conditioned it's nice and what do you have uh right here yeah yeah this is another uh for example for adjusting for AMR autonomous mobile robot applications like uh robot vacuum cleaner or agricultural uses such as autonomous tractors to detect obstacles all right this uh today is this camera is adjusted uh the range is maximum about uh four meter but originally this sensor has as long as uh six meter range nice and also we have another solution uh this one and this has uh it's up to 15 meter uh detection uh distance range nice it's useful it's useful for wide field all right thanks a lot awesome so i think that's all for the amazing tough sensing application so next next one let's move to you have some new chips you're launching at the absolutely yes uh this one is haven't been launched it's like a most like a spoiler for everyone for a visitor here it's our m2l3 one yeah it's our new a four in one microcontroller and i would like to invite our product manager jenny to have an introduction jenny hi hello hello i'm jenny i'm the product marketing for AMR autonomous nice to meet you so this is an arm cortex m23 yes it's a arm for the part brand new design yes it's a brand new that you can see it's a new generation m23 products uh from nubaton and going to be launching in the the queue to this year nubaton is always the first to make new arm chips or not uh i think when we talk about the cordless m0 nubaton actually is the first one in asian to to have the new silicon and launching the world so that is the history that back to 20 2010 where are you based we are based in taiwan taiwan and you you always have a very good partnership with arm on future designs you help them come to the market like for example this one what is the market for this uh this market is for then you can say it's an industrial control and of course some keys in power is it in there yes it's inside this this one's yeah it's already building inside here uh this this black box you're showing it elsewhere here at the booth um yeah okay is it there also uh was that different is it different um oh this one's different this this one is for the battery measurement system all right yeah okay cool so we can continue the booth tour yeah this one yeah yeah yeah this one will be our our most uh advanced one of our most advanced technology is the automotive industrial battery management ices and also the battery deterioration diagnosis technology here so maybe thomas can help us with the introduction the bm ic and the deterioration diagnosis and also just a quicker like 30 seconds yeah 30 seconds tour okay um so we show three different types of products one is uh battery monitoring ices so it's for industrial use where everything is integrated on the chip so voltage measurement or security features current measurement column counting so every single one chip then we have it for automotive use so um this is then uh for stackable chips so this uh for for high voltage uh battery monitoring so here we offer a chip set so for current measurement uh so there's ways to to uh constantly measure the health of a battery how the range or the the cycles are impacting the the range and stuff like that is it to do with that yeah a state of health so there's a new technology uh so we under development that's called electrochemical impedance spectrum spectroscopy it and uh here you see it in um uh signal so from one hertz to uh five kilo hertz in our case and then you get uh here the response so these these graph is and uh so you can then easy to easily determine uh the state of health of a battery uh so here this black curve shows then for example a good battery and if there's some deterioration of the electrodes then you shift in one direction or is this brand new or you're already in cars now this is brand new and it's under development all right so for so for next gen electric very cold the next EVs could have this to have a better management of the batteries you can have this yes so uh nowadays you uh uh measure the state of the charge mainly and uh state of the health certainly becomes also an important topic for service insurance etc cool thanks a lot thank you thank you thank you tamas so as you can see new time just provide more than just a new energy green life or four in one microcontrollers now we're going to the area of audio ICs so we have a speaker phone turnkey solution so maybe uh eric eric would you please eric hi eric hi and there we have uh with the cortex m4 um sorry the speaker phone turnkey solution you'll give a quick introduction of our audio ICs yeah cool yeah hey so hey hello uh this is our audio product and here is a unified communication speaker phone it means it's in there yeah it's in there yeah and it means when you join the meeting and uh you you don't want to have any noise in your environment so we can filter your noise the noise environment of the noise noise canceling noise filtration or something uh noise noise echo cancellation of course echo cancellation and the noise reduction in the whole part of line so in here you can see the we are connected via the usb wire and going to our cortex and for chip and in this chip including the algorithm yeah nice yeah cool thank you thank you thanks a lot thank you thank you benzen so our another wonderful audio solution is the nsp voice prompt solution is over here so our director eric will give us a very quick tour of our prompt solution hi what are you showing here yes that's uh numotong nsp nsp is called um numotong sound processor is it in there yes sound processor let me show you how sound processor works yes connect battery and also speaker let me move it like how does that work yeah and that's uh you just prepare the any Wi-Fi sound file and numotong provide nsp but that's embedded the fresh one more key setting point is the numotong use the cutting edge design that's a one bit one bit simple for the speech so that can make a sound quality better and also are very cost effective what kind of product can apply this technology lots of for consumer product maybe maybe home appliance so anyway you would like to make in your product more valid numotong speech process and it's affordable yeah affordable solution yes and one bit is enough yes to have good sound yeah very good sound the sound is like like a crystal sound and very clear so major application like voice assistance in home appliance sometimes the the manual already followed with unpacking manual is gone but right now you can push a pattern for help teach you how to use the maybe you can ask your toothbrush to speak and it will or some I don't know but it doesn't have a voice recognition but similar functions all right that's a voice prompt the voice assistant making life easier cool thanks a lot thank you thank you thank you Eric so I think we should end this booth tour with our major major launch at the end of 2020 2022 so this is our MA35G1 is our Cortex A35 microprocessor so I would like to invite David for the we have three demo items here based on the MA35G1 MPU microprocessor is a heterogeneous multi core MPU so David would you please share about hi hi everybody this is our new product we provide the dual core for the A35 and then one core for the M4 as you know for the A35 you can produce the high like the image information and then you can handle over the image and then for the M4 you can do the real-time processor to handle the sound like the ur function or ice cream function and then not only for the machinery for this product we also can do the hmi function as you can see this product support the 4hd function it can support at least the resolution and then also support the fuel which always include rto s and this for the GUI library we provide the elv lbgl and qt so you can quickly to implement the GUI function like this one so it's a very entry-level linux platform right yeah low power now this is the more powerful the platform if you need the entry we also support the online series so this is for the entry series for customer to study A35 also the M7 for A35 it's more powerful so we can do a lot of things for basically this is our platform alright okay let's let last demo we just want to show the what kind of our function can improve it as you can see for this one we show the there are six kind of a demo for this chip and we can do the play the h264 image yeah sorry you were saying yeah this one we demo the we can play the h264 image as you can see it's very high performance and then we also can do a lot of things like we can do the machine learning or we have included 2D graphics engine inside and then this chip also includes trust law so you can protect your data and then use all the solution it's a very trust you can get the you can do any the security application nice okay as PSA certified for this one we currently we do the PSA certified that in the future we will provide all of the solutions for our customers cool all right thanks a lot okay all right last but not least with the help of the new developer ecosystem newton has built like a help with the help of the system so we have helped many great partners so one of our partners has joined us on newton booth it's called auxang so we would like to go take a quick tour of auxang over here introduce the president of auxang alex to give us a quick tour of the demonstration hello everyone this is alex from auxang one we show here is that we built up this module before the autofame module we use a newton nuc980 so this is a small module this is a small module that can be embedded through this embedded system so then here you can see the rj-45 connected here so what you can do is that when the system is crashing and this module can try to recover that system remotely so you know that from the ot environment so the most the thing that the system is afraid is that the system down time so when the system down time happened uh traditionally they have to send people to on-site and to the on-site support but now you don't need to send people you can save your cost which is about five hundred dollar so you can you can you can try to just recover that system remotely from auxang portal what's this a chip on here it's a newton nuc980 that supports ethernet it's a support ethernet it can also support wifi and also telecom network for example like 4g or 5g all right are those yes also your your products yes uh all all the embedded system you see here that's already be integrated with an auxang autofame solution here for example like this is editing autofame here module here so this is the experimental tech so this autofame module here that's all come with and you make the module that they use uh we don't make a module actually uh we we we we deliver the firmware so our how we vendor they will they could take a newton microprocessor to make their own module so we provide this color service we provide the firmware to our partner nice and here we see a little yes this is a newton evasion kit they call chili so uh our customer they have an interest to build that module they can take this evasion board and a big board behind here the big board here behind here is uh this is one from our vendor they build the module here there's also a newton uh our crowd will come uh will communicate with that uh newton microprocessor through our firmware which is the way has our edge inside cool all right thanks a lot thank you thank you my pleasure thank you okay i think that's all for our amazing booth tour this year in 2023 so enjoy the show in although it's like a one hour left for this year we'd like to see you the next year in 2024 in april so newton will keep showing you the green life and green inhalation in the future i'll see you next year goodbye yeah come to genetec booth right now here i'm introducing you some new stuff from genetec so first i want to introduce the product line that raspberry pi like developer board we have a raspberry pi form factor board with um um nsp rock chip and logic chipset on board so they're right here they are right right here with the 3568 3566 935 x3 yeah and nxp imx 8 and mini yes so that give you a lot of benefit give the end user a customer developer a lot of benefits they can choose them which so see that is they like um and it's in the form factor that's compatible with the whole raspberry pi market yes standard raspberry pi we have the different so see that can uh compatible or compete with the pi one pi two and pi three and pi four and so the idea is to bring more more choice more performance more yeah more uh someone uh some customer they need the best performance someone they need the lowest cost someone they want longevity some someone they need the uh wide temporary range industrial uh great so we have all on one can you introduce one by one so what are we looking at here okay this is based on uh rock chips that rock chip and has all the the ports yeah all ports that is not the important thing the most important thing that is it supports both linux and android and we have a linux bsp that is quite similar to raspberry pi os so the developer who already developed the raspberry pi application based on linux they can move their application to this platform very quickly and so this is this one uh or these two yeah actually all of them have have this feature and what's what's the linux support uh linux we we can support uh york two uh one two and deban smooth good gpu acceleration is possible uh yeah gpu acceleration is there and that's based on open source drivers or blobs that are somehow supported and provided that just work yeah and all these gpu's are there and uh this one what's the little board we see there this one is um very low cost rock chip 3122 based uh raspberry barry pi alternative report the benefit is um it's only have um quad core a7 but the coaster is beautiful so it's easy to be used for the coaster sensitive applications it also support linux and android how beautiful pressing are we talking about like very affordable for great performance they can think about pi ones uh coaster can be uh uh the same level of uh to compare to our our boards raspberry pi one the pi one is uh what's the chipset there that they use they're used uh brocom chipset all right so you provide the alternative for people who want to do more uh yeah uh also there is a some shortage issues in the past three years for brocom chipset sorry to that that that pain that goes through the market to the industry for years so by having more choice then it's more chance you find something on the market because some is more available than other some chipset is better less challenging yeah someone uh some has a more um more um performance uh higher performance some has a lower cost uh also there is a one of the key product that we are we are doing based on rock chip there there is a tpu inside so that's uh um uh that's the 35 was 68 from rock chip 3568 and then it has uh it's kind of like ai yeah ai capability inside around the two t two tops two tops any chance you can do a small like this with the 3588 or the other stuff with the 3588 um good question actually it's not fair that we put such kind of small stuff put a very strong chipset so see from from a rock chip like the 3588 because it has a lot of interface that we cannot lead out all the useful interface on such kind of a small board so it's not a good idea for doing this for sure we could do that by demand but it's not our plan to make such kind of a board we want to we already have a 3588 board development board with more interface we lead out all the interface actually i may in actually i may out every ds me p and that's the bigger board that has everything yeah and we have a song a system or module 3588 module then the customer or or genetic can do a carry board to lead out the necessary uh uh ports and sometimes even if it's a very powerful cpu some people want to do just one thing and somehow they don't need so many connectors but that then they work with you to make a smaller board with what they need we have some already so if they don't need all the parts or they just need this certain part they can use our song and do a very simple daughter board i mean carry a board then they can get what they want and which one is the nxp it's one of these right it could be this yeah yeah let me let me let me take a look sorry yeah yeah yeah right they all looks similar yeah all right but by doing things again and again you you get experience to just make things work better and smoother you have a lot of experience right that's for more than 10 years for doing arm based boards for industrial use when you look when i look here the s905 x3 you've been working with the amlogic for so long and you you know how to make like for set the box but then it's useful for many different markets also um from to say amlogic is trying to target also for for the market for um vertical market uh by using their chipset but compared to um um nxp compared to rock chip uh they are still have some ways uh some work to do and you help them but with that basically i'm helping yeah and so on this kind of device usually it's it's like android tv or something like that but it can run linux oh yeah there is a linux um but most popular uh os s2 on amlogic is android because it's very smooth yeah it's very smooth and uh amlogic already baked very good um android alsp bsp on top of their chipset already so i recommend that customer who want to use the amlogic choose android rather than linux but even with android you can do a lot of embedded stuff android for embedded is also a big potential and cannot say that uh you know right now android os is bigger and bigger so for the embedded uh applications that is not a good sign all right and what are we looking at here what is this row down here okay that is uh uh storms system on modules made by g develop and manufactured by genie attack this is a q7 when i look it says 3568 industrial level all right and we also have a smart so genie attack row is bring matis soc to different uh form factor follow the industrial standard and make uh make the product ready for customers or developers to choose not not only from one soc matis soc and when you work with a different soc you don't have to start over your expertise from the previous soc because this arm is one ecosystem some things they they work still there are a lot of a difference even they are all based on arm cortex and something a 55 a 72 but still there there is a lot of difference some people are talking about system ready and stuff like that where did you want a one usb stake or whatever and it just boots on all the different arm processors okay and actually that is for for for the students that that is a that is a fan but for the real industrial users they they already choose what os they want they they don't need the matiboot from different from for different os from usb stake and this one there that's a log chip based a new standard the song called osm open standard the module that is a large one the osm osm air is based on a log chip chipset and this one this one is a is a new is an engineer sample is not looks so beautiful but this osm based on renaissance chipset so it's right here on yes maybe so you have partnership going on with their renaissance to bring bring their chipset to to song and to a developer board with the cortex a 55 and m 33 a lot of interesting combination there for the embedded world so it's nice to see you in in europe at the embedded world it's been a good show for you finally three years yeah it's been a strange three years no i'm believable three years but i'm happy that today i'm here in the embedded world and as i already saw a lot of good friends that partners customers and they gave us a lot of good feedback we're excited it's your company full speed like normal like before covet everything is like normal now more than that because of we lost a lot of things during the past three years we must work even harder than before to gain back a lot of things so it's full speed if people visit you in your office it's just gonna be very very very busy and we're loaded and i guess constant meetings the whole show people coming and saying they want to do that they would do this and with you they can do it a lot of things they can do but we cannot do everything but we are open to discuss their demands all right cool thanks a lot thank you so is this a new launch this is a new launch it's been out for a couple of months now what we're seeing here is our newest wi-fi companion i see it's the nf 7002 you can see here is the nf 7002 it is next to our nf 50340 multi protocol system on ship the nf 7002 what it basically is a it's a wi-fi 6 companion i see so it doesn't have its own color what it's mostly used for us you can put it next to one of our multi protocol src's so you can add wi-fi capabilities to any of your existing products for example because in a lot of use cases we see a wi-fi chip next to a bluetooth chip and now we have our own what we are specifically showcasing here because as you might know what Nordic is mostly focused on is anything that's low power wireless and for the most part wi-fi really wasn't low power and with wi-fi 6 we actually have some really nice features that enable low power and what we're seeing at the moment we have a power profiler kit too connected to our development kit that we are measuring the current that we're using for the wi-fi communication at the moment we are at an average 32 milliamps and this is what you have if you have normal power saving mode the problem with that is the sleep periods in between sending data are determined by the router and you can't influence them yourself on the end device but what wi-fi 6 allows you and this is just one of the power saving features but in my opinion it's the most important one it has the feature that's called target wake time so you can basically when your device connects to an access point you can negotiate a wake-up schedule so if i click i think it's this button you should see the power drastically dropping it's not gone if you if you look here it's not gone it's just very very little and our average power consumption we're just going to wait for for the next spike when it reconnects so what target wake time actually does is it negotiates a wake-up schedule and then just tells the access point we are just going to be connected once a minute for example and here you have to connect several times in a yeah several times in a second and then you have to just wake up when you actually want to send data and if you know so this way you save a lot of power let's just tell you what we actually save so if you look at this section our average current consumption is down to 18 microamps nice and you would only need to wake up before it was send data before and this is like doing the legacy power saving mode you had seven milliamps about you can get lower if you have different d-term values but usually if you're constantly connected you'll be about 30 milliamps or something with d-term like with the legacy power saving mode you can go down to a couple hundred microamps and with twt you can basically select as long as the sleep interval as you want so you can have your sleep interval be a day if that's what you want and then you would have your about 17 microamps all of the time except when you actually want to send your data nice it could last for years and years on the battery well probably not years and years but a lot longer than any wifi device without it in the world as the lowest power wifi solution ever potentially depends on how you use it it depends on how you use it so like this is nothing that we did on our own so you will find the different chips that basically do something similar but you will not find anything that's yeah you will not find anything that's a lot better than what you do so it's it's when somebody tells you it's the lowest in the world there's a very high chance they're just gonna lie so which is why i'm not doing it to you okay so you will be able to reach this in with other devices and when i look here i see a module with fan still and it's putting the chip on the module yeah so these are different models right so this is a fan still model with this chip integrated and an integrated antenna and in this module we're basically doing what we just saw in the development kits yes it has the nf 7002 next to an nf 5340 multi protocol so c so this module has wifi it has zigbee it has thread it has and it has nfc well it doesn't have nsc unless you connect an antenna to it and it's the size of a little usb stick yes and it is actually possible to even make them smaller if you want to nice and so the cost of the device and the cost of the power very interesting for the industry the embedded world so that was an exciting launch yes recently and a lot of people talking about this at the show yeah we actually got a lot of interest on this especially like we actually have some of our competitors come over here and check it out i just well i shouldn't say names but yeah so we had a couple of the application engineers actually checking this out because customers have been complaining to them so we are probably gonna see very similar demos at other suppliers soon and you had other demos here in the booth also some of them also using this or it's a different demos we have some of the music as you have come while everything's closing down not everything's working anymore but we have actually two different applications where we have the same thing one of that is asset tracking so what you can do with with the wifi chip is you can do something it's a ssid based wafer locationing so we have chips that i'm just gonna show it in here so this is our nf9160 it's a low power cellular iot system and package it does nbiot nbiot it does ltm and you can also get the gps dnss so it's really good for asset tracking to figuring out where you actually are one major downside or like one of the problems that you actually have with the gps is it has some areas where it struggles for example right here where we're standing we wouldn't get a good gps signal because there's a roof on top of us or if you're in the middle of the city you're usually not getting any good yeah not good at any good gps signals so what you can do then is ssid based wafer locationing so what you're basically doing is you look at all the wafer networks that are close by and collect that data send it up to the cloud and the cloud will give you a very accurate estimation of where you actually are and this and this is the part why it's interesting at all the places that i just mentioned where gps tends to struggle it's exactly the places where you usually have lots of wafer networks so this feels a really good gap it takes less power than gps and it's more accurate than single cell or multi cell based uh locationing and this is standard 3 gppp or no how does it get implemented by everybody everywhere so you basically just need a wafer chip and something to send data to the cloud so in this case we're using our uh this is 5g so this is ltm nbiot normal 5g standard but the the low power version of it and uh we're just adding wi-fi capabilities to it just for the wi-fi sniffing we're actually working on ic that does nothing else than just wi-fi sniffing specifically for this use case and this is where we're actually gonna be uh the first in the world and actually the the best solution when it comes to ssid based wi-fi locationing and because this i say because we are actually the only ones worth the complete solution from the hardware so the nbiot the ltm so you can have cell-based measurement then we have the wi-fi ic that just is there specifically for this use case and we have the cloud service so you have everything in the whole chain just from one supplier nice that's useful to have one supplier sometimes then you you get the full support on everything you don't need to search around or mess around yeah no this this is exactly the case because a lot of the time when you mix chips and services from different suppliers you'll end up in the situation where something doesn't work what you're gonna have to do is you talk to anyone and they're always gonna point the finger at the other person's like okay this is the wi-fi module maker's problem or this is because the gps doesn't work properly or this is the cloud service provider and in this case if something doesn't work we are the ones who will be able to help you and you guarantee it works yeah it works you can see it it's working right now and uh so how long are we from a play a time when when all this it works when it works right now google drive uh google maps indoors and it just expands the capability of just not this like not in itself a new technology we are just reducing it down so it works on really low power right most of the things in a phone aren't built to be super low power right your phone as you might know the battery is gonna hold two days if you buy a device like this your battery can actually hold up for a year or longer nice so you're making the the ssid wi-fi indoor positioning much more affordable cheaper and yes but like this is a very specific distinction it's not indoor positioning it's actually similar to gps right so it's not high accuracy indoor positioning which is also a wi-fi use case but that's not what we're doing the use case ssid based wi-fi location is very similar to what you can achieve with uh gps in areas where you have uh and lots of wi-fi networks so for example in the middle of the city awesome uh sorry i come so late and uh lots of stuff is off from the booth but there's been lots of different topics that were interesting at the booth right yeah uh one more that i might be able to mention is maybe still there uh yeah meta is yeah so uh one of the demos that we still have here where we also use the same chip what's the matter is matter so meta is a new smart home standard that uh you might know but you probably know it if you have anything to do with smart home so meta very roughly is a application layer a shared application layer that runs on top of wi-fi and threat and using bluetooth ali for commissioning the really nice thing about it is uh you will actually be able to control end devices from the same ecosystem or from different ecosystems so i can control one device from two different ecosystems if i want to so there's interoperability with the controlled system yes and you can just use your android phone and it just works with yes you can use your ipad your iphone your amazon is a bit slow but you will be able to use amazon there too uh and uh samsung too and this works with lots of and is this the chips that are part of the metered solution yes uh so we have two chips here the nrf 52 840 and the nr 53 40 those are multi protocol so they'll be able to do in this case the relevant ones are threat and bluetooth and adding to them if you want to if you need it you can add the nrf 7002 to add wi-fi capabilities to it this is interesting because threat can use uh either uh because meta can use either threat or wi-fi as a transport and in this in this case again we have the complete solution and everything's already integrated in nrf connect this to k and we have customers already with certified products on the market which we're also showing off here so matter is new but it's already potentially soon millions of it's it's new but there are already devices on the market that are firmware incredible to work with matter now well all right just firmware and then uh so that that was a hot hot point here people want to talk with you about how they can get the matter implemented in all kinds of ways yes all right cool so thanks a lot and there's out here i see some indoor location you're showing that last time with the array of antennas and stuff like that this thing was actually the same one you've probably seen the last time uh what we're basically doing is uh this is indoor locationing system or high accuracy indoor locationing system based on bluetooth uh where we have different phase shift based uh methods to actually figure out where a device is in relation to one another nice that's awesome all right cool all right okay so this this reminds me uh if this one's interesting we actually have a youtube video dedicated to this exact topic that is called on your channel on our channel that is called uh i think it's called high actually no what is it called my colleague knows it yeah they will i will link to it yeah perfect i'll find it and link to it measuring distance with the 2.4 gigahertz radio only cool all right perfect that's awesome i think we've come through the most of everything that's still not packed away yeah cool thanks a lot yeah thank you thank you all right so this is it for the embedded world 2023 uh we did uh every exhibitor we filmed all the coolest ones that we could reach on time uh sorry it's not like a three week long conference because that would have been a way to cover everybody uh thanks a lot for everybody for watching live and the comments uh thanks for people who watch on demand when all the videos are going to be published in the next few days as soon as i find uh real bandwidth so i need to get on the real internet and i can upload i think i have around 500 gigabytes of videos they're all going to be uploaded in 4k so every interview that was live streamed is going to be published in 4k in the next two three four five days something like that thanks a lot for watching and uh next live stream will be as soon as possible when there's an event that has a potential to be live streamed i'll be happy to carry around my yolo box pro with all the hdmi inputs and thanks a lot for yeah micro e hold three i'll check if but it is a chance that you know these guys are um packed you know like it might be too late uh try to film everything sorry i didn't get to everything but thanks a lot for watching and i'll end the live stream right now thanks