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Published on Mar 13, 2012
MediaMind awarded the February 2012 wow! OMD developed a new strategy for the launch of the new Qashqai integrated 360º webcam, that synergized the innovative spirit of the brand with the pursuit of new emotions. The goal was to trigger the interest of users and encourage them to experiment with the brand using the so-en-vogue PC-mobile combination. Thus, leveraging the brand as one that strives on technology and innovation...