 Is this going to pull up more than the only few pictures in my presentation because we've had a better technical picture this morning. So talk on images without images. I thought that was quite original. So we're going to try and whip through quite a lot in this session and then we've got a lovely panel for you who are really experts on images as well. So you'll be able to include some tips from them too. As I went for being interactive you might have noticed ddweud o'r ffordd y ddechrau yn ymlaen i'r hyn? Ydw i'n ddweud y ddweud o'r ffordd y ddweud o'r ffordd yn y ddweud o'r ffordd? Rhaid i'n gweithio. Ydw i'n ddweud o'r ffordd y ddweud o'r membath. Mae'n ffordd i'r wyf yn cyddiad â'r ffordd. flo yn ddiwedd. A gynwedd ar ysbyty o beth i gynnwys. Yn ddweud, dylai y nid i'w gawr am ychydigwyd? Yn gweithio, yn caith, dwi'n meddwl i symud ynddo, mae'r ddweud ei gweithio hir i bach 5,000 oes, i ffordd dwi'n meddwl i'r bobl chi'n gweithio. Mae'r ddefnyddio'r ddweud, y dda, y cael bod yn unig parfa. can do a lot of damage. I don't subscribe to the theory that any publicity is good, nor do I subscribe to the theory that it doesn't matter, stick up a picture, doesn't matter who it is. I also do a lot of crisis management work and if I had a penny for everybody who tells me that, but we didn't know if that picture would be a problem, I'd be a brainwitch. So, hopefully my other presentation would have covered some of the tips that you should think about when you're using images on the web. So, as you all know, because you're all quite advanced WordPress users or web people, images really boost online engagement. They make a real difference. They make a real difference to the bottom line as well. So, if you are telling your boss, if you're telling your project lead, or you're trying to sell your services to an organisation, actually quantifying how images and the need for a budget on images can make a difference is really important and thinking about it and costing that upfront. The other work with clients who have this great idea of a campaign, they don't have an image budget. When it comes to delivering the project and actually getting a really good online engagement, it just all falls apart. Images can really help your content and that's not just in people thinking, oh great, I'll have a look at this picture and therefore ignore your content. They can actually help drive all your content categories. There's little research being published over the last ten years about the content that works for privileges and the ones that don't. This is a quick show of hands, which do you think would be the more content rich for images category. Sports or news? Sports? Sports. Okay, and news? Okay, it's actually a quick, even split in the hands up. It actually is sports. We've all done it. We've gone to the back of our newspaper and seen the image on the back page of the newspaper of a sporting picture. Even people who have no idea about the offside rule, which I really still don't understand at all. So it's no different on the web. In fact, it's even greater. The right image can really make a huge difference. As on the PowerPoint, we can increase traffic to e-commerce. We have calls to action and we can make a difference for our brand awareness. How many of you can think of a single image right now on a website that you have seen that sticks in your mind? Just one last night about the guy offside dying. I'm sorry about that. It really is. Whatever he's like in the air and he's offside dying and then falls on his feet. It's a new image. It's a master way for us to see and challenge. Okay. Any others that are non-sported? What images that are... You've seen on the web and you thought that makes me remember. It was a great image yesterday of the two creative readers. Okay, you're looking like a Bennett on that, but it was real. That's the image. End of the day, that is what major companies know. And if you're pitching to a major company or you are trying to work for their marketing team or their branding campaign teams, actually being able to quantify that this will have a result and effect on how much their sales can be affected, how much their new e-commerce platform will actually be used. Particularly when they're about to spend a huge amount of money on a platform that they haven't thought about having a picture budget for. And it happens time and time again. Campaigns are charities that have amazing, really amazing calls to action, but don't have an image to go with it. So they don't have a particular thing that will make people stop and think, actually this is something that I need to do. And the blood transfusion unit did an amazing campaign last year encouraging people to give blood. And surprisingly they didn't have a picture of some of their arm out giving blood because actually that would have put people off. But the most obvious picture actually is just that. So when people were pitching and discussing this campaign and saying, you know, you could do that, you could do that. It's actually looking at how effective is that image going to be. Equally, having a picture of a model in a beautiful dress may sell a car, but it's not going to necessarily sell a parent that you want actually people to go and buy in a shop for hardware. So it's making it relevant. It's not being cheesy. It's not bringing your brand into dispute. On average total views on content increase by 94% if a published article contains a relevant photograph or infographic when compared to articles without any image in the same category. Do you all use infographics? A higher percentage of the thought. Infographics are a really good way if you're getting information out there. They're not that expensive these days to create. There's lots of templates out there that you can also use to check the advertising that goes with that because with the new GDPR regulations there are things you should be aware of. The unique images also make a difference in categories, particularly news. So I can't give an example today about the news image that stuck in his mind. But one of the things that actually if you're working on a news site or you cut a blog is not reusing an image that is going to be used in hundreds of other websites. Because actually if that person who's coming to your site has seen that image so many times and it's just going to switch them off. There was a political campaign a couple of years ago in England where a particularly small party decided to use some images that were in a photo library, a free library and they decided to use those. It had a knock-on effect to the other people who were using those images because suddenly they were being branded by a particular party. So again, if you do use free libraries, have a look where else are they being used because you suddenly could be saying a completely different thing about your brand. Search optimising your images are really important and the metadata that you use on that. I hear a lot that people say, oh you don't need to do that anymore because Google doesn't care anymore. Well actually Google does care and more importantly so does the people who are reading your story. If you're doing a search for a particular piece of content it may be that a search engine will find your amazing blog, your amazing new product because they find the image. So don't just presume that an image is the thing that will actually help after everything else. It could be what actually drives people on the first place. The quality of a product image can be really important. I probably see about 40 to 50 examples a day of images that are so poor for the brand that they're trying to advertise. And people just don't buy it. Trading standards are having a real issue at the moment where companies are pulling up an image to reflect even a web service and they're using that image to define and to actually value that product. So there was a company, there's just been in the papers, they do such Google, but they say why won't we name the company in the presentation. They used a whole lot of images, really nice pictures unrelated to their product but they looked better than their product. People bought this product on the basis of these pictures. They didn't have a disclaimer anywhere that said actually these pictures don't reflect what you might be buying. So people quite rightly thought this is what I'm buying. This is great. It's the equivalent of buying a Ferrari and ending up what the Ford Galaxy, no offence to why the car was invented. So be really, really clear about what you are saying about particularly e-commerce because you could be forming a contract with a person buying your product or your service based on the image that you are using. And it doesn't title people to refund claims or at least they can wrap your firm up especially from all firms in a lot of lead tape while you're actually unpainted. Knowing your audience and being sensitive to photo choices and legislation in the country I have a client who's just started working in parts of Asia and she's got lots of pictures on her site of people just sitting, relaxed, she sells trainers. It's really lovely trainers. Most of her pictures are with people sat as most people in this room are. Let's put up. But in a lot of Asian countries that would be really offensive and because that's where she wants to sell to as well she needs to think about the images that she uses and she doesn't want to create a site that would have to be changed for different countries. So trying to get something that will work everywhere as much as possible. Having a mix of genders also makes a difference. If you're trying to sell a product or service and the only pictures on your site are of male stock photos and you haven't got a woman in those pictures quite rightly your customer's going to think well that product's not for me. So every image should tell a story. So if it's not telling a story quite frankly why is it there? But also it needs to be delivering what your key images, what your brand actually are. We were talking about this yesterday with Wordcam. Wordcam has a big W so people know that's something to do with WordPress. If it has something completely unrelated like a shoe you wouldn't necessarily think that had to do with your brand. You have to use every opportunity it's a competitive marketplace to reinforce your brand and to help people find you, remember you, come back to you and stick with you. Speed of load is really important and I talk to lots of web people on a regular basis where they hit their head against the wall because they're working with a firm organisation where they're getting content, they're getting images but the images are not fit for purpose. And they'll have beautiful websites, they hand them over to their client within two days the website broke. Most times it's only broke because they've uploaded two gig video onto the homepage and they wonder why the homepage won't load and the homepage won't load. Now a lot of hosts will allow you to do that some hosts are a bit more responsible and won't let you do that and that's to be commended. Also some hosts will have systems where you can have a quicker load for certain pages. So all these things are worth looking at when you're picking a host and when you're looking at what pictures to use. It isn't hard to reduce the size of a web picture these days but if you are handing over a website to a client, get it in writing that it's part of your service level agreement or part of your handover document. Somewhere that says this is what the recommended size of the picture should be and that if they upload larger pictures of pictures that are not copyright free that you will not have any liability for that. We all know about images on smartphones and how they should look, how they should look on tablets, where the best way of making a user is and yet a research just published a couple of weeks ago said that 20% of websites have pictures that are not suitable for tablet use. But you could see it, it would take you about 10 minutes to scroll on your tablet to see the picture. If you went bad at Twitter moment, you ever used Twitter moments? Have a look on Twitter when you have a profile click on moments. You can create a whole story board using images on Twitter. The only problem is is that it won't necessarily reduce your picture to the size that you want it. So you can have a lovely stream on Twitter and then suddenly have a massive picture where people can't get past. So always look at where you are going to display things. Bring it back to work class. Choosing your themes for your image resources is really important. A quick checklist, there are obviously a lot more things and I decided I was going to use a British English for optimise, which obviously doesn't like. There are lots of themes now where you can have a featured image as an auto option. So if you have a news type theme blog site where you want an image to automatically appear on every post, appear on your home page so you don't have to actually do it or your client doesn't have that to do it. There are things that will let you do that as an automatic. There are also plugins that will let you opt where that feature image is to be shown and where it's not. There are some really rubbish themes out there where they will put a featured image on the home page. They'll also put it as a big file on your post, on your RSS feed and nobody can actually get to your content because they can't get past that image. So do check in the details for a theme if images are important to you and you want to use feature posts because it's time-consuming changing your themes. I won't recap open that slide as a pretty straightforward list. Just making sure it's all clear and easy to use and getting people to understand why you want to use it that way. The scope of that featured image is check how it wants to appear. On this particular theme you can see that the actual featured image only included in the top half which may have been alright for that image but may make no sense whatsoever. As an automated field the first time you know about it is when you start getting comments about whether it's complementary. What do you think of when you see that image? Do you see real apple? You see an apple? That's an apple. For a user who has a visual difficulty they may see nothing. One of my things I do in training about accessibility is getting people to understand actually it may be really simple to you it's an apple but what will be nice for someone to start a screen reader is it's a red apple set on table. It may seem really obvious and you think why they want to know. The most frequent alt tag that organisations actually put in is a space. So they go to the alt tag because some developers be clever and they put a mandatory field for alt tags. So they have to put something in and they get around it by passing a space bar. Really unhelpful. Please don't do that. But also if you are copying and pasting text I deliberately use different fonts when I say screen reader because nothing that people tend to do is that they write all their tags their picture descriptions in Microsoft Word and then they just copy directly from Word into Wordpress in the alt tag. But of course that doesn't remove the coding. So what might display depending on how you set up your alt tag might actually be quite confusing. And Google now uses alt tags too so actually you can search on alt tags. And there is a tool that's going to be naming and shaving. Hopefully not. Hopefully we won't be able to do that for anyone. Potential image sources. I'm sure you wouldn't think it's in this room. But we asked the question as our young enterprise event. Do your clients think they can get a picture from anywhere in the web and use it on their website? How many people have that problem? Do you think they're right? No. Do you think you have any liability for that? If you're posting it on if you're the one putting it up. So when you handle your website, service level agreements big fan of these things documentation really important. Make it clear where the responsibility lies. Where your responsibility stops. And where it begins. And also be helpful. Don't have to make them fear their lives. Just actually you can say to them if you would like some extra advice on this picture at a consultancy picture maintenance agreement. I am a couple of presentations in Brighton in the last few weeks where developers one of the biggest problems was that clients were coming back after their maintenance agreements had lapsed and saying you're responsible we've done this but you're responsible. We've just got a bill because we downloaded a picture it's come in the post and the interest is being charged daily but you have to pay it. In some cases the developer can't get out of it because there was no nothing in writing. There was nothing that said my responsibility formally finishes at. I am no longer the legal publisher. Now with GDPR it's even more important to be very clear of your boundaries of where and what you're responsible for and also to be responsible in your own sense so that if you have used pictures as temporary items not for publication and they appear on publication and they're actually from one of the paid for stock agencies you've actually said to the client it is your responsibility to change that. There are really good sites out there where you can use Pixabay, Unsplash, Pixabay just be careful there are now links at the top and the bottom of each web page which are not royalty free pictures and it is slightly confusing and some users get taught out. Well the best tips for any of the sites like Pixabay Unsplash is set yourself up a free account you can then keep track of the pictures that you've downloaded when you've downloaded them and you can actually do an export to working out where they've been used. So if you have a problem three years down the line you don't have the issue of where did I get that picture how do I prove that it was from a free site that I actually had permission I have some clients that I actually saved take screenshots date and time them where it says there is no cost to this it is free to use and what the criteria is but even on these sites look at their terms and conditions and look at the profile for who has given those pictures because quite often they will stipulate my picture cannot be used in these circumstances and in those circumstances you would not necessarily have the right to use that picture we've covered already about being aware of who may be using the same image and if you have a client that tells you nobody will ever know either walk away get yourself an agreement or be really clear that you are telling them that IP addresses are registered by these websites with blockchain it is going to be a doddle to be able to say to see where pictures have come from and there are now two companies operating from Germany that are actually making it their job to go and take action against organisations and individuals using blockchain technology and seeing where pictures have been used is such a thing as a preview you know it is really true in February this year Google and Getty Stock photo images came to an agreement about images and that's still being panned out because it found that people were seeing the image on Google search but they weren't actually clicking through to the product so that was a bit of a lost revenue but people were saying why bother doing all that if no one is going to actually see the image so look out for developments on that they will be coming in the next month or so some websites disabled the ability to right click so if you have an image it is really important if your CEO is in a picture that you do not want to be used for a comedy issue or you've got a campaign that is really unpopular be careful about what pictures you have out there they are really good material for cartoons and for the negative campaigns respect other's IP and copyright goes without saying because I'm sure talking to the wordpress community we will understand that these are things I probably hear most times I can say in any image I find on the web no one will know site doesn't get a lot of traffic I don't care if it gets three people if you've got an image and you've ripped off someone's copyright the technology that we have now with AI developing it will be trapped and the bills don't care whether you are an individual whether it's someone's the boy who's put their own little hobby website the adult of that family will get a bill how many times have you had the experience where your client is sending you pictures to use do you always check with them that they're copyright free do you have documentation that shows that you can use those pictures or do you just happily upload the pictures and not worry about it my advice and it's an only advice be careful because if you didn't ask and they have breached copyright IP GDPR anything really you are jointly responsible and you would have to show due diligence and becausely every time consuming what steps you took to make sure that image was safe to be used now that doesn't mean just sending your client a note saying right you are now responsible for everything I've got no responsibility at all and that's it job done you could offer them I've just done an agreement for a client who has just drawn up a schedule of services that he's now pitching back to the company who we created the website for three years ago and he's going to manage that image library for them it's going to be a nice duty PR compliant library he's just got a lovely contract that will ring you year on year but actually he'll do it well so think about how it actually affects your business model but more importantly check with your insurance because we've all got insurance these days and check what it says about where your responsibility begins where it stops so if I can manage to get the so while I'm trying to find the other web page when you think of when you think of Northern Ireland can someone just shout out to me the images of Northern Ireland that would come to their mind a nice farm where both a nice images, I'm hoping that Giant's Causeway Giant's Causeway Anybody else? Stormwood Stormwood, okay You have to bring it down Flegs Images can be so much more than just a photo so maps make really good images so much so that the Ordnance Survey it's a great business model for them so if you see a map and it's based on the Ordnance Survey don't just reproduce it without checking because Ordnance Survey material is copyrighted and a lot of maps can't just be reproduced The World Map is the most beautiful place I haven't been just amazed and inspired by how beautiful it is so when you're producing image galleries for your company for your own selves start developing galleries that actually look at a different variety of images but also what is being said about your brand already if you sell codes what else is out there tracking images and tracking branding is really important because you can see where the competition is what's being said you can change the message you can change the story you can also be inspired by what you see and you can start a dialogue and engagement with a whole new community by doing that What I'm going to suggest is that we have some really cool image people in this room One of them is Caleigh here from the Borespe and we've got Mark who works as a photographer and still takes amazing pictures and Colin does a lot of stuff with images so I think we're really nice if we actually opened up the questions so that Caleigh and she also could participate Just before we do that, let's give our big round