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Published on Oct 8, 2013
This Part III of IV series on "Top 15 Viral Video Engagers: #12 "Sentimental Humor" is provided to students of Dr. Jim Barry as examples of how "melodrama" can boost social video attention and engagement. The viral YouTube videos show how portrayals of histrionic, melancholic and fervent behaviors can generate above results on YouTube views, likability and comments. Our thanks to the sponsors for recasting these commercials as YouTube videos.