 Welcome to Toffy TV, Will has been a lot going on this week within the Everton fan base. We heard the cheers or the calls to sack the board against Brighton. A lot of angry people out there, a lot of people who want some kind of direction in where we go as a football club. And as a fan base going forward, we're showing the magnificent scenes at the end of last season. Blue smoke, ironically which is now banned. Blue smoke and magnificent bush welcomes, great atmosphere, flags all the rest of it. Well that's gone away a little bit hasn't it, of late. But we can still harness that power I think and we've got Zach with us from NSNOW who is going to try and do that. Hopefully it smakes a little bit, but tell us a little bit Zach about NSNOW and what's been going on with it. Over the last, I guess it's about two weeks since the 27 campaign which changed into NSNOW, NSNOW, however you want to say it, it's absolutely fine. All it is is a nice play on NSNOW and that we want it now. And that's what really we feel, I feel and we feel like it's a message that everyone can get behind. Everyone wants, we have a nil sadness in the abdomen on the chest for a reason. It's not just like we always say it's not just a motto, it's the standard we expect. And I feel like that is a message that everyone can get behind. Surely everyone wants the best for everything and it's not how we do that is the harder bit to figure out. And it's not for us or any one group to say this is the only way that you can support this because it's the only way that you can demand better for the club. But I do think that a united fan base behind a message of wanting better. And we all must because DME, it's been awful. I'm 28, I'm 29 next week and what have I seen really? I've seen good times as Bill would say but my granddad would tell me all about the real good times that we've had. And it's definitely not what we're doing now. I feel like as a fan base like we saw last year, I'm not going to be as eloquent as a lot of people who I've heard speaker over the last couple of days. But somebody put on a video on Twitter before saying we're not a yo-yo club, we're not fans that expect to be up and down. We've had 30 years if you just talk about the Premier League in the Premier League with all the benefits that that brings. Yet we still find ourselves down in the Maya again as we were last year. And as a set of fans we showed last year, I've never seen scenes like what we made last year. We've seen other big clubs go down, Newcastle go down, West Ham go down. West Ham had a few little protests a few years ago and stuff and they've actually driven a bit of change although they're not having a good time at now. I think you've never ever seen a fan base drag a team the way that we dragged that team last year. Absolutely. And I think it was a shame almost that the relief of staying up almost is easy in it. You know seeing as the summer comes around you just want to forget. I was guilty as you've wanted to forget that season never happened when away on holiday got some sun. And then you come back for the next season and you think well I can't. You want to give them chance then don't you want to say all right well it's a new season let's get going and see how we're going. No listen you're absolutely right that one of my big bug bears and worries at the end saying it was the fact that it all went away. For me I thought any campaign should have been banging the drum all summer and it should have started the day after the Arsenal game. It should have started on the Arsenal game really. But you're right listen as a fan base we were all just absolutely sick of it. I can't accuse anybody of not doing something when I didn't do something myself. We all wanted a break we all wanted a rest and before you knew it the new season started. You have high hopes you want to get behind the club you want to get behind the manager you want to get behind new players. And you want to hope that's going to be because that's what drives us all isn't it hope wouldn't go the match otherwise. You know you're literally like buying fireworks you're setting fire to money you know it's. We all hope as much as you've got to be realistic about you know where you're going to finish every year. Every year I hope we win it that's the hope you hope you see you know some beauty in it something that's all we ever go for. Going back to the origins of the 27 campaign obviously we saw just over a year ago we saw the walk out against Arsenal the attempted walk out against Arsenal. We've seen different things happen and obviously people trying to make things happen but for me you know I think the campaign really just faltered because it couldn't get enough people behind the message because I don't think the message ever got out there properly. I don't there was never any listen it's great that you're here because this is the first time I've ever been able to speak to someone sitting on a couch about the campaign. There's never been a public face to it and you know I've publicly said this on the show is that you have to have a public face. You have to have someone who's going to bring the fans together and not alienate fans and anyone who's not doesn't want to be part of it. You say fine no one's made but thanks for showing some kind of. Exactly I put a tweet out yesterday just I know user got a little bit of stick as well that we released that letter and the people just kicking off that certain groups or people or whatever hadn't signed on to the letter it doesn't just because someone doesn't sign or agree to whatever we do I know you have now and signed up. Doesn't mean that they don't want change or they're supporting the board or maybe they are but it doesn't for me that doesn't mean that they deserve any sort of hate. They just they're supporting the club they want to they're doing things the way they think we'll get the best results and that's fine as long as we're all pulling for this we are all pulling for the same thing. We all want everything to be the best and that's because obviously you know you can you might be able to tell this better than me and what has changed. To me it seemed like a little secret club it seemed like a load of people on a WhatsApp group who were all having a mount together and anyone who wasn't involved was there for the enemy and then was getting grief. That's not a way to run a campaign that's not you've got to win hearts and minds on anything someone disagrees with you you've got to be prepared to say. OK me thanks thanks for listening and you know just keep doing what you're doing support never know whatever I think that's that's for me where it went wrong how are you looking to change that kind of atmosphere. Well yeah I think going back to that originally I think it's it's tough with you know we're all just fans at the end of the day most people in that group on you know like yourself you do this for a living you come in every day and talk and you put your as we've already discussed you're quite professional about how you do it. A lot of the people in that are just fans and it was a very quick I think as we saw everything happening last year and us obviously getting dragged lower and lower down the league it was there was a very quick response to try and form something and I think when you have a quick response to anything there's always going to be things that don't quite go right or you know you could do better or whatever and I'm sure people would hold their hands up and say you know this was not quite right or that wasn't no whatever. The way that I want to that we want to change it essentially in going forward is the only way as we showed last year that we can really do anything to affect the club is united as a united fan base. We united last year and every single one of those fans whether you were at the ground whether you were just watching at home supporting whether you're in Australia, Thailand wherever every single one of you kept that team up last year. Exactly. There was no doubt in my mind that without what we did we're playing championship football this year and I don't think the way the club is set up we would be doing what Burnley are doing for example we would be struggling in that league as well in my opinion. So I think uniting everyone behind and not everyone is going to agree and that's fine for me that is absolutely fine. I just want as many people as agree with what we put out and what as a lot of fan groups now we've signed up to this letter of put out to get behind it and to try and just affect some positive change at the club because right now we're giving the same people the same chance to make the same mistakes. I mean it's the definition of insanity to do the same thing over and over again and expect it to be different. There's only so many things you can change at a football club to actually make a difference. There's the owner, the board, the leadership group below that, the executives and then the manager and the players which is a bit harder to do. Yeah but it starts right at the top and for me they've had the chat, even if we just look at Mishiri's time there's been eight managers or so. You can't just keep saying oh well we need another manager. This one wasn't quite right, we need another one he didn't do this right or he didn't do that and then the next one comes in progressively. I mean I don't know, I've not even looked but I would imagine that the last eight managers we've had would probably rank in the bottom 10-15 of our all-time managers. Right down at the bottom I don't think many of them are up near the top and I think really we can't just allow them to keep making the same mistakes. At some point they've got to look at themselves making those decisions and say why does this keep going wrong, why are things not changing. We've got the money, we've got the support for one. I mean there's other clubs that try and do this without that. We've got the support, we've got the money. Well we had the money I know that's sort of been thrown away a little bit. But Premier League clubs have proved that money can be no object if you do things the right way. I mean even as much as I don't really like them but Newcastle, I mean they've spent but you can't say they've gone. They've signed that Alexander Isaac but he's been injured and their turnaround is a turnaround in the culture at the moment. I mean that's not even the biggest example, you're Brighton and Brentford are the biggest examples. I see that somebody put a picture up of where Brighton were paying 10 years ago. Brighton's whole team cost less than Alex Oboby. I mean that tells you everything you need to know about everything. I mean that game was such a... I think everyone has used that example. I've seen people like Ian Wright and Alan Sharrer and others talk about it and say these two clubs are the ying and yang. One is doing it completely wronger through money and I think that was going to solve the problem. And Brighton have done it completely the correct way and look at the difference in football. But within the structure of... I mean what is the structure of NS now? The 27 campaign, it was a clever title. I didn't like the title because to me it just meant... For me it was like well you're going to change it again next year. I think you've done well to change the name and maybe make it a bit broader in terms. It sounds more professional if you ask me but what's the structure? What's the hierarchy? How can people get involved? Because again not to accuse you of anything but again it's that thing of people on the outside. Evertonians don't like being told anything. They don't like the media telling them what's going on. They don't like me telling them what's going on. They don't like anyone else telling them what's going on. They don't like the national media. They have their own opinions and that's great. And it's like well you're not budging me. So as I said it's about winning hearts and minds and 27 campaigns to a lot of people. I look at Twitter and I look at different stuff and I listen and I look at the comments that we get. And it felt like a little secret society. I'm not saying it was. I'm just saying that's what it is. I know people who are involved in it. They're absolutely amazing people. They're the same people who helped with the atmospheres. These are good good people. These are Evertonians that go everywhere. But from the outside it felt like a little secret society where people are having chats on WhatsApp groups and then going down to the library buildings and doing things and then fans go well why didn't we do that? So what is the structure? Well I mean there's a group of there's been a few people coming over the last few days. Probably around about 10 I think now people we are more than open to anyone. But do those people have designated roles? But isn't that not something you need to sort of address? Because this is one of the things that I think again people will look at is that we'll say hang on. Right this again it's great going you've got members, you've got people on board. But where's the structure? I mean you've only this is the first time I've ever sat down to someone who is you know the face of it or whatever. I mean what is your role within it? I'm more than happy to say I'm being the face as much as it's not the best looking face. No that doesn't matter. I will be the face of the campaign and I said that from the start I would always be the face of whatever because I believe in this passionately it's the club that matters to me. And I would be the face of any other campaign that comes along that wants to really drive change. But do you have a role? Have you got a title? I would say that for me in my nature I'm a doer so I tend to go and when I see things that need to be done I do them and I take them on and I will do them as well as I can and if anyone else wants to do them I will happily let them but I think the hard thing is when you're making decisions I don't you know you hear these things that oh super blues and all this sort of stuff to me we're all just blues and I don't think any one opinion in that group holds any more weight and that's where it's hard to like decisions are made in a uniformed way. Fast decisions are made when they have to be and I would say I mean I don't mind saying that maybe I because I'm active quite a lot to maybe make some decisions without everyone completely behind it but this is where people will call for structure though because and this is one thing I think you'll have to deal with is that people will say who's in charge? Why are they in charge? Who elected them in charge? Who's the board of trustees? Who's the secretary? Do you know what I mean? These are things that people will start asking because if people if when there's things and we've seen this with like the fans forum it was it's an elected body and it's like will you elect them to be elected? There's always going to be questions and I think this is where personally I think this is where any group has to put that out there and get a structure, get a hierarchy so that everyone so a lot of people have a role so if you are so almost you have a board so that you have a set of people that can go I know that person is a trustee and is the press officer or the secretary or do you know what I mean? I think these things are very important so people don't just go oh this I can just join this and I get my magic whistle and my membership starts and I think these things are really important and it's good criticism and that's the thing maybe in the past it's been criticism felt personal and for me it's not that way fully we'll take that on board and I think it's something that's what we've been trying to do I think like you said we've rebranded from the 27 campaign to NSNOW You're going to have to get this name right? NSNOW NSNOW is it was to professionalise it's you know with the release of the website we tried to take it away from just being a Twitter group of people who look like they're just moaning on Twitter and stuff trying to professionalise is the name of the game and it's you know we've been the rebrand roughly I think it was just before Boxing Day that we did it and it's an evolving thing and that's where I think going forward criticism like this more than happy to take on and try and implement those things you know where we can some people might not want to do it and that's where we'll have to try and figure out how that works but I think having that criticism and being able to take it the same way that we level at the club that they can't take criticism and that they will you know blacklist Alan Stubbs for tickets and things just because he says that he doesn't quite like what they do for me that's not what we want to be you know and if anyone has any criticism about the campaign feel free to inbox me Let me just ask you this then because obviously you put the letter out and obviously we signed it because we want the best for everything football club and we didn't see it as some kind of radical act we saw it as wanting the best for our football club but for you do you see yourself as someone who's trying to be an overarching group to where other people can look at and go their purpose is to try and not get changed get dialogue with the club and you know or do you see yourself as one of many groups because let me just clarify that because I think one thing I do see is a lot of people who are I've seen this people will go I've seen this all before you know you're just one other group and there's another group and there's another group Do you want to be someone who's seen as someone who can bring all different groups together or are you just another group? Yeah it's difficult because I don't think that any you know like I said before I don't think my voice holds any more weight than any other blue that wants to talk about it I would say the only differences I'm willing to put in time that I might not necessarily have to try and make that happen and if you know I would like to think that we can unite the groups under one banner and not that everyone's going to you know reprand to be we've supported SNOW or anything like that but I want to I want to I want to do I want to make this happen so I'm going to carry on doing and I hope that people can get behind it and support it and the groups and like yourselves and things that will agree with what we're doing and try and change it and if they don't and anyone wants to do other groups I'll probably support that too because it's for me it's not just about oh we all have to support this one specific group for me we all just support Evan that's what the overriding thing really is we all just want the best for them and if we can if it's one or if it's two I mean too many voices probably is a bit hard to then when you say it's hard for people to know people like having it's true way to look at this there's people like having someone who they can follow and know that they are doing their best to create whatever changes needed but people also like people who do the hard work for them I mean let's get it right it's human nature here people like to go I back those people and maybe I'll just come and support them by just being there being at a meeting or saying if anyone wants to do something they're the people to see they want someone to do the hard yards for them because it's number one not everyone is here not everyone is on the ground in Liverpool people will be all over the world and say those people are fighting for us they're fighting our corner I support those people so I think there's a lot of people out there and I think it's important I mean I do think it's important that there are millions of I don't think it's ever great if you've got because to me that's still a fractured fan base you want people who can even if you've got different organisations you need a different group I still think you need one number of LL or even just with that letter someone who organizes it then other people put their names to it because Saturday against Southampton you're looking to do a sit-in and that's again it's very proactive it's saying we're going to do something and then other people being able to say they're doing that we are going to we support it and we're going to push them so tell us about that the sit-in again it's born out of all the all the criticism that we've heard over the past year as we've already said we dragged that team through last year and wanting to support the team Evertonians want to support that team from minute one through to the minute we're falling all down against Brighton and then maybe we're a bit iffy about where we want to but I think protest before the game and protest during the game we've all heard we don't want to affect the team it's a game it's not like we're mid-table and we can go well three points doesn't really matter to us these three points that's where the sit-in came out of we've seen sit-in protest before and I think having the ability to support the team as much as we can throughout the 90 minutes and then have our voices heard afterwards originally obviously we planned this for the Arsenal game because and I'm not saying that we won't do more after this one but that was purely because it was on BT and it was there afterwards looking for things to film and it would hopefully get quite a bit of media attention obviously with the fan-based feeling the way it does we pulled that forward to Southampton because a lot of people messaged and said they wanted to do something and that was the next available home game to do something I know there's a lot of banners and stuff going to United as well so I think it's a yeah, essentially it's just we're welcoming everyone to after the Southampton game staying in your seats, there's no one area that we'd love to see the whole crowd essentially anyone who would like to take banners I mean what is what is the message you know you want the owner or the board or anyone else to take from fans having a sit-in at the match because what can happen is I've been at all these sit-ins I've covered them and been at them people go I can see what they're doing I just don't quite understand why they're doing it or what they want to do or see when you hear things like sack the board fans sing that I get why they're singing it's never made any sense don't get me wrong that's not a reason it gets a message across it doesn't it allows people to go what are they talking about what did he want you can say it and then behind he can say this is why you can't always take that from a fan base what is the overarching message of what you want the message is essentially what we covered in the letter that we wrote yesterday which is this short window that we all heard of years ago now it's all but closed we've not closed Mr Mishiri is the only person with any actual power in that club to change anything and I know there's people who would call for him to sell up if he's not going to change things and I fully believe that too if he's not prepared to change things please look for someone who will because to him this is a business and I'm not saying that he came into it thinking that way because I think we can all see he's putting a lot into his own money he's definitely put up in that way and especially in the early days he's seen quite passionate about it but I think to him this is now a business and to us this is it's our life, this is what we all love it's our Saturdays that we want to just forget about everything else going on Saturday, Friday, Monday, Tuesday, Wednesday every single day but we all really I don't want to be sat there saying oh we need to do this I don't want to be sitting here so I'm out of the feats I want to be sitting here if Sky coming here I want them to be coming in to talk about us on a great cup or happy times it's like it's grand dog day every year isn't it and then what makes it worse is other fans of other clubs say ah you're just moaners or what you want and this is why I ask that question because you do get that thing on social media of like ah you're just trying to get rid of another manager and it's like no one's trying to get rid of another manager that's not the but the message gets lost because it gets on it gets on national media it gets on Sky, it gets on BT they don't quite get the message they don't quite understand what the fans want they're not really listening there's so many people out there who go Bill Kernwright is an amazing guy and it's like yeah he does love Everton he might be amazing guy I don't know I've never met him I can't say personally whether he is but stop confusing someone who's an amazing man and an amazing whatever theatre director and everything else producer but yeah but all those things for actually being in to run a football club at 77 years of age stop bringing into it how much he loves Everton and how much he did for Everton for this and that and how he saved us from you know Johnson and how amazing it was with David Moynes when he had no money and concentrated on exactly what's going now and the voice of the fans does get lost and you know there could be people who who witnessed that that you know after the Southampton and gave him and go well do you want me to be the manager or do you want me to be this important that that message is very very clear on what you want and what other people want from me and like you say on that I would definitely refer back to the letter that we wrote yesterday and just you know we want positive change and we want a dialogue and the communication is a massive thing for us just in general not even just with us, just with fans in general all those deserve the club that we've got right now and there is no explanation from them as to why there's no accountability as I said to you before you know in any other business any other business and I know football clubs aren't just businesses but any other business if something goes wrong with employees you look up the ladder and go well why did they do that wrong well it was because they didn't get the training from this guy they didn't get the right budget for it they didn't have that our board doesn't seem to have any of that and if they do there's no evidence of it they don't ever say look we know even with this strategic review I feel like it's just a buzzword that they came up with oh we did this strategic review but what changed we've got this Kevin Farwell fair play to him he seems to from evidence I can see it worries me this 120 point plan that was here the fact that a Premier League football club needs a 120 point plan worries me a little bit on all these new hires and things that we needed but you know you've got I'm not one I'm not going to sit here and say that if this change we then are straight on them again and you know but that's a football decisions exactly that's a football decision you know Kevin Farwell was brought in Marcel Bransador did the left the club had been decimated you know the decision to bring Benita's in and he brought his own people in and he sacked people by the way people have not been replaced yet at the foot like recruitment on all these kinds they still haven't replaced them by the way that's the football side of things what we've been talking about for a while what you're definitely talking about is what about the business side what about the business that loses 100 million every year what about a business that FFP wise means you have to go and sell your best player and you can't replace him that again is the thing where it's like when you get lazy jealous you go well if they've done this it's like well yeah boy they're marking their own hole where these people are and I think that's why messaging is so important and why it's important surely at least and we take loads of stick I don't take any notes I've been called every name under the sun it doesn't bother me but I think it is important definitely that I've definitely been critical of is you know fans turn on each other it's a plight of social media why can't two people with different opinions on everything have a conversation and then just go sand instead of it ending with one of them going you know what I mean like I get people all the time I bring it in here because it was getting a bit like and I'm like mate just having a chat no one's I don't think any less here I'm not I mean you might think less on me but you know it's like there's two and this again would be one of my criticisms and don't get me wrong kids with passion kids who go home and away got loads of passion who love this club who've probably made two don't go anywhere to watch you decide but get the glory of what they've done I think I can glow I want some of that I put the time and effort in this club we've all put the time and effort in this club we get very little out of it and there's never any guarantee you can anything out of your club but you want to see it run the best way you can you want to see that at least they're trying at least there is a plan there is I think a culture the culture is so much but the culture inside everything is one of something that has definitely been leveled at what was the 27 company and one of secrecy and one of you know although we know who these people are there's still a lot of jobs that we don't know you know what really what is and I don't like to get payers on things because again I'm not like this person doing this and this wrong but you know Sharpies on the board and what is I don't actually know Prentis has gone in and I've not heard a peep from the like I don't know and maybe that's his role but you know they made this there was a song and dance about them going into the club then tell us what it is that that's happening and why and you know what is the progress being made and how is it how have they made this club better let me two final questions before we finish dialogue with the club you know how would you like that to happen and how can you see that happening I think in an overall sense I'd just I'd like to see I'm not too worried if they don't reach out to us personally as a campaign as long as things start to change and that is shown out in the public not just a strategic review that we never hear any results of or and I'm not saying these have to be in depth details of this person did this at two o'clock today or anything like that but give us some like we said before all we want is hope if you can just tell us look we understand that these things have gone wrong and we understand this, this and this and this this is how we're going to put them right it's going to take three years, it's going to take four years, it's going to take a year whatever not that we have that much time but if they said these things I don't think the feeling towards the board and the club in general would be as negative as it is and this is probably the worst I've ever known it I think we just need to we all just want some sort of hope we just want to see that that anyone I said it before in another conversation I was having I want to see some leadership from the club just someone someone to stand up at the club and just say yeah look we've done wrong but we're going to go and change it now this is what we're going to do again I'm not saying you have to tell us every detail because there's things that you you know like we've seen with transfers and stuff you don't always want to tell everything out in public but give us something to hold onto and some hope that's all many of us need I mean the club would probably point to the stadium for that but what's the use in it we'll have a great new stadium and I can't wait, it'll be in the championship at this rate and that's just disgraceful and just finally on you on the NS now I'm just telling you all now he can't decide and decide it's called NS now just on NS now any plans to have like any open meetings or anything because I do think this is really important as well by the way I'm just throwing my little two punts in here open meetings in an open place CASA city centre Tuesday 8 o'clock I'm just saying any plans or something like that because I do think that's really important that you have that you put yourself in a situation where you can invite people to come in invite the local media the national media people like us in have guest speakers saying why the club is you're right and they're wrong have you got are you looking like you can do something 100% been spoken about and something that we 100% will do because I think like we said with the letter yesterday and allowing not allowing, not allowing anything asking, facilitating facilitating that's the right word any blue whatsoever whether you're part of a group whether you're just one person whatever to come and sign that letter and say look I'd back this as well I want as many blues as possible to get involved and to 100% a big open meeting in a big area and get as many people in as possible would be something we definitely want to do brilliant if you want to know more about it from Zach and from NS now what's your twitter account for NS now NSnow is NSnow underscore W if anyone wants to reach out to me personally Everton ZTK we'll put all these in the description and on twitter as well if you want to get involved or you want to know more about it or you want to hear your grievances on twitter for both sides or you want to let them or if there's anyone out there who wants to put the names of the letter or whatever or wants to know more about sittings or potential meetings reach out to the guys they'll tell you exactly what's going on and how they want to make Everton better going forward big thanks to Zach for coming in let us know all about it give this video a like, subscribe if you haven't already and if you want more great videos tune us over on Toffy TV premiere