 Hey guys welcome back to this new video now today I'm going to talk about how to take your football academy to the next level So if you haven't already check out the the first three episodes of this four-part series Now if you watch those three then this last one is going to make a lot more sense Okay, if you just watch this one, then you won't have a Scooby-Doo about what I'm talking about All right, so how do you take your football academy to the next level? now I Get questions every single day from from coaches who are based here in the UK. They reach out and they say Leo I'm having trouble doing this or I'm having trouble doing that Or I don't know how to recruit new players or I'm looking to to get my business to the next level now business owners of Football academies might be at different everyone's going to be at a different stage with their business some might be satisfied with Having a certain amount of of players that they work with each each week others might want to expand and Start working with hundreds of players each week Now obviously if you want to work with hundreds that requires Staff it requires systems it requires organization and It requires marketing and promotion and all of that fun stuff So how do you take your business to the next level now the average football academy here in the UK? has between I want to say 30 to a hundred clients in their program, right? There's other ones that are Bigger or that have been around for long, but on average the the average coach and the average business owner who has a football a football academy here in the UK has between either 30 and a hundred clients active Throughout the year Now when I talk about football academy, I'm not talking about a club program, right? I'm talking about more specifically performance-based training so a program where your clients are coming to you each week for Performance training so to get better either that it that might be technical training that might be mental training That might be strengthen conditioning tactical and positioning training Whatever it is, but it's more performance base Okay, so I know a lot coaches watch our channel and they Reach out and they say right here. How do I build a football club? Right. This isn't about building a football club This is about building a performance training academy where your training players Who are might be actively playing for a club, but want that extra supplemental training? that They want to get better. Okay now Some coaches what they tend to do is now that they have a an academy in place They have a training program Now the next step might be okay. Now. I want to have a club system set up Okay. Now having a club system set up is a monster. All right. It's it's a very big and it's a very complex process Because you have to register that club with your local FA and you have to have specific People within your club that that run specific roles, etc And I'm not going to get into that because that's not what make money coaches sport specializes in we work more with trainers or coaches who have performance academies so If you have between 30 to 100 clients, what would now be the next step? To your business right so for some coaches that might be okay. Well, I want to recruit I want to get from 30 to 60. I want to get from 60 to 90. I want to get from a hundred to a hundred and fifty Players and clients training training with us on a yearly basis So how do we get to that next level now? I want to share with you a couple of things that It coaches that are in our program are currently doing That can help you to scale and to grow your business even more right now The first one is a referral system now I touched on it in previous in the previous video about how to recruit new new clients and you plays into into your program into your academy, but if you have a Really good and consistent referral system in place You will be able to get your your business to the next level in 90 days Okay, and I would even say less than 90 days I've seen some coaches who go who've taken their business to the next level in 30 days but it requires a really good referral system in place where every single month you're reaching out to your current clients about Promotion promotions or referral and promos that you're running within your academy that can help to To get other client like mining clients into your program Because as I touched on in the previous video if you have like-minded clients all in one program Who are then referring other like-minded parents into you? Imagine where that will that will take your business your business will explode and also your customer retention Which is something that I'm huge on Will be really high. Okay, so you're gonna go from having cut clients with you for for maybe one year To three or four years. Okay, and if you have clients with you for three or four years Imagine the cash flow in your business every single month All right, and it becomes predictable because you know, right these clients are committed these clients are gonna stay with me And these clients want to keep growing and keep being in my program For the long term. Okay, so number one if you want to take your business to the next level You have to have a really good referral system in place With your business right if this is something you want help with getting contact with me My email is make money coaching sports at gmail.com Send me an email there. I can schedule a call of you to show you steps on how to set up a really good referral system in your business Now the second thing and this is something we help coaches and trainers with is Email marketing all right or promotional campaigns But I want to start on more specifically email marketing So I know the average Football Academy business owner Doesn't run many email marketing campaigns. Okay What most coaches do is when they have an upcoming clinic or when they have an upcoming camp or When they want to recruit or or if they have trials coming up That's when they're gonna run an email camp marketing campaign But what we do at our company is we teach coaches how to run these campaigns on a regular Basis right where you're sending maybe two to three emails out every single week To keep your clients engaged to keep to stay consistent and to keep clients Thinking of your brand Okay in this market where it's very competitive where there's so many new trainers every single week Coming up with new academies You have to be number one in your your clients Mind your clients thoughts and when other clients talk to other parents. They're talking about your academy They're talking about your coaching. They're talking about your program Okay, so email marketing is something that will if you do it on a regular basis Will help your business to get to the next level and then the set the third the third one is obviously social media marketing Very similar to email marketing, but social media marketing and how to create really good Content how to create really good promotional campaigns on social media and also how to use social media on a consistent basis where your Creating engagement and you're turning a viewer or a follower Into a client right so those are the three things that Our company really specializing and we help coaches every single week in right So the first one is if you want to take your business to the next level is having a really good referral system in place The second one is an email marketing campaign where you're running on a weekly basis, right? This isn't Something you're running every half term. Okay, when you have an upcoming camp or when you have upcoming trials No, a good email marketing campaign where you're sending out Engagement and emails that engage your reader two to three times per week We're they're getting on a they're applying to these emails and getting on a phone call with you or You're constantly sending out promotional Campaigns or promos to your email list So you can sell them on an upcoming camp and I'm coming clinic or Or even promote your referral system through your email marketing Okay, so that's the second one if you're consistent with that that's going to take your business To the next level third one is social media, right all parents today Especially here in the UK and I know all around the world I'm talking about more specifically in the UK most parents are going to be on social media Right, so you've got to figure out where what platform most your parents are are they on Facebook? Are they on Instagram? Are they are they on tiktok? I know a lot of parents now. We're starting to engage more tiktok Okay, so where are your clients? Where are your parents and if you want to take your business to the next level You have to learn how to use Social media okay, how to market how to promote on social media to create engagement and turn a viewer or a follower Into a paying customer. Okay, so if you need any help with this And like I mentioned at the start of this this video If you haven't already go back and watch the first three Episodes they're going to make a lot more sense to you, especially when you get to this fourth one So if you need any more help or more personalized help, okay reach out to me Okay, you can either Schedule a phone call with me in the link is in the description of this video Or you can send me a direct email at make money coaching sports at gmail.com Right, I respond to every single coach or trainer that reaches out with any questions or Or concerns you might have with your business and taking your business to the next level, right? So I hope these these these four part series really helped you and I look forward to to see you on the next one