 back to the channel if you haven't yet make sure you subscribe to stay up to date with all the latest content and if you want to get into contact with me to talk about your football training business then visit the description below number of ways that you can reach me to talk about your business there. So today I want to talk about how to successfully set up referral programs. Now this is something I've been getting asked a lot recently and if you are in the UK then as you probably know you've got a lot of important dates coming up February half term being one of them right so if you're looking to run any camps during that half term break then after then we've got the Easter half term holidays that's obviously a big one for a lot of families especially in the UK and you know if you're watching this and you're based in the US, in Canada, in Australia, wherever you're watching this from the Easter is usually quite a busy time for parents and kids as well. So today I want to show you an eight-step guide to setting up successful referral programs with current clients okay so this video can be used if you don't have clients but it's more focused on if you already have a group of about five to ten clients that you're working with on a regular basis and you want to run a referral program to try and grow your clientele okay so I'm going to go through it step by step make sure that you're taking notes because I know it's going to really help you and if you want to get in contact with me the description below we can set up a call to do that right so how to successfully set up a referral program right so the first one is understand the value of your referral program so by understanding the value of your program you then understand what that client is getting in return for them bringing you business so if it's a 50% off discount of next month's subscription then that is the value if it is a free one-to-one training session okay that's the value right so when you speak to current clients about your referral program you have to understand the value and look at it from the perspective of if you were speaking to a parent all right or if you were the parent and a coach was talking to you about referral program what are a few things that you would would find that parents find valuable in order to set up this referral program right second one identify your ideal referral candidates now what I want you to do is make a list of all the the current customers that you have and go through them one by one and pick out the best ones so who there which parents from your list would make ideal referral candidates now having done this for a very long time also owning my own a football academy business I know that not everyone on my database is going to be the perfect fit for this referral program but what you have to do is you have to make a list of all of them go through them and then pick out the best ones in order to reach out for your referral program now the third one is create an incentive structure so an incentive structure means why should they do it what's the incentive for them and that kind of goes back to my first point which is understand the value of the program okay so if the incentive for them is to get cheaper training then they will do it okay but they will only do it if they like what you currently do if they don't believe in your company if they don't believe in your training if they don't really like it that much then unfortunately they won't do it okay so you have to create an incentive to make them think do you know what wow like I'm getting a lot of value from this and if I do it then I'm going to get this in return right now I don't want to go through all the incentives that that that you could run because I want you to connect with me over a call and this is where I can share you share more information with you right the fourth one communicate clearly so make sure that when you are communicating your referral program to parents whether it be via phone via email by text message however you want to do it ideally I recommend coaches to get on calls with parents and talk about it okay some coaches might find it uncomfortable but I find I find that it's probably the best way to sell your referral program but make sure that however whatever way you you do it make sure that you communicate clearly so parents understand what they are getting themselves into and what the process is all about fifth one utilize technology to track referrals so again this could be a great way if you're running upcoming camps so we'll take the February half term one for example if you're running a half term camp and you want to promote your referral program you could have a website or a landing page with a specific code that parents put in if they've referred someone to you okay so for example if mrs jones has a parent that is interested in attending your camp right you could give mrs jones a code which that parent that is interested puts into the system and then ultimately they get a discount of the camp now if they sign up they get a discount then what you can do with mrs jones you can have an agreement to say right if this parent signs up on this 50% a discount then what we will do as a thank you we will do this this this it could be a free training session it could be a discount to an upcoming camp it could be a player evaluation it could be loads of things all right but that is a way to utilize technology create a landing page create a code that you give to parents and they use it right there's a lot of software out there to to do this if you want more help on this reach out to me i'll be able to help you now the six one promote the referral program so you could do that by email marketing you could do that by a text message you can do that by a social media if most of your parents are on social media right you know you could call people up pull your current customers up and talk to them about it but promote the program something i do in my football academy is every two weeks i run a bring a friend program so they can bring a friend for a free trial session as an incentive to sign up to sign up and try out our training now again if that parent does the bring a friend incentive and they sign up then why do whoever bought the friend and i give them a discount off of next month's subscription okay so the next one show appreciation okay now this is something a lot of coaches don't do enough of and show appreciation to the people that are helping you to grow your business so if mrs jones is referring to a free um you know customers to your camp or your one-to-one business or your small group sessions right show appreciation to her by offering something for free okay it could be a gift it could be a gift card it could be a free session could be a free workshop it could be just anything but show appreciation for her okay for her or him whoever it is it might be a mom or a dad okay now number eight monitor and optimize okay so monitor what is working and continue to optimize it so it continues to work for you right so for for my business to bring a friend every two weeks worked really well because parents started to bring friends to sessions so i kept that going and that added per month it added anywhere between five to ten extra players per month into my academy business you know for you it might be it might be another different type of referral program but for me because it worked i continued to do it and i just continued to go through the same eight steps that i'm showing you in front to grow and continue to optimize it to the point where you know as more people referring people into your into your program essentially you your referral program is growing more and more okay so again if you need more help on any of these eight things that i've shown in front then reach out to me visit description number of ways we can connect there right thank you for watching make sure you subscribe to the channel and i'll see you on the next video