 Okay. Hello, everyone. I just want to make sure everyone can hear us. So we'll give it a second so everyone can join. Let me see. We have some participants coming in. And if a brave participant wants to just put in chat, you can just let us know that the audio is coming through. Perfect. Thank you so much. And we still have some people coming in. But we'll get started. We have a lot to get through today. So first of all, welcome everyone. Thank you for joining us. Welcome to the give education getting started women arms. So my name is Sarah. And I'll be leading you through today's presentation. Just a few housekeeping items to know before we get started. I do want to let you all know that this webinar is being recorded and it'll be posted in the toolkit on the give education site. You can find that under the resources tab. If you do have questions I come up during the webinar, you can use the little zoom question panel at the bottom, and you can send those over and we will get to as many as we can at the end of the webinar. So we'll get started. I have Carrie and Josh on the webinar from alumni nations and they've been working hard to make sure that give education day is a huge success for you all this year. So I just want to welcome them. Hello, Carrie and Josh. Yeah, I know Carrie, you both want to say some things while let you take the floor. Well, I will start high. This is Carrie Dayton with alumni nations and I just want to thank you all for attending the call today. Last year was our inaugural year and we had a wonderful, wonderful turnout. This program was designed for public education institutions from K through 12 to really give you a day to celebrate your hard work and your efforts and really focus on bringing in those donations for public education. We see so many different giving days, but this one is really just for public education and we're so excited to support it. It was really just designed out of the way to say, why isn't there a day to fund public education and can we connect with our alumni? Can we connect with our current parents? Can we connect with our communities to help really raise awareness for all the good that's happening even during a pandemic? And so we're excited that you're here and we hope that you share this information with other institutions that you might know that could benefit from this. Honestly, it's a great program. It's free for you to participate in. We've given you all the tool kits and I am here as a resource. If there's something that you need that you're not seeing, please email me at the give dash education at alumni nations.com. And I'll be more than happy to assist you in any way that we can just to give you guys a little bit of a recap of what we did last year. We raised over $173,000 from over 400 unique donors across the country. We also had a wonderful grant of $15,000 and we gave away prizes to individual organizations that participated. So we're really trying to generate more buzz and make this a really profitable and fun day for you. So so we look forward to your participation this year again spread the word and then always let me know if there's anything that you need, and I will take care of it. Thanks Sarah. Yep. Let's see Josh do you want to. Hi yeah so my name is Josh Busey and I'm the creative director and database administrator for the Omaha Central High School Foundation. I've been the foundation for a little over six years now, but I believe this is our foundation's eighth consecutive giving day participation of some kind. And we've had a lot of success with giving days in the past. Here in Omaha, there used to be a citywide day of giving called Omaha gives. We actually discontinued that. And so when we found out about give education day, we're really excited, because our donors have come to kind of anticipate and they're familiar with our giving day strategy and campaign so like every year. They're in the mindset of okay every March. There's that that giving day for the foundation that we need to be part of. So they're kind of conditioned in a way to want to participate and want to contribute. Similar to what Carrie mentioned, I'm here as a resource or if you have any questions about maybe how we structured some of our campaigns in the past. I will say that something that I know Sarah is going to touch on something that's been really successful for us in generating buzz and excitement about the event is that we try to have a matching gift from a large donor. And people really like the idea when we're able to say that their donation is making twice the impact and doubling thanks to a matching gift. So I think in any kind of matching gift of any size really should probably inspire your donors to want to participate in a giving day event like give education day. And just here's a resource, like I said, I think I've been a part of six of these days. And so, I'm excited for this year's event, and I'm excited to see what kind of growth and what kind of organization join. So if you have any questions. Feel free to let me know. Thanks Sarah. We're really excited to partner with you all again this year for the events and we're looking forward to providing all the technical support you need. As you all get ready for the big day. So if any participants or organizations have questions if any of us anyone's getting ready or any supporters or donors have questions. You can always reach out to our support team at support at maybe cause.com. So if you're new this year or if you need a refresher a little bit about mighty cause mighty cause is a fully functional organization fundraising suite that organizations, they can use it all year long to raise money for their causes. We've been around since 2006 and we were one of the first platforms to host giving days so we've been running giving events for quite a while. And we're really looking forward to having an awesome give education again this year. So let's look at the agenda. So here's look at today's agenda will be going over some of the basics for give education giving day. And then we're going to walk through getting started by registering and customizing your organization page on the platform. And then at the very end we'll do a Q&A session. So if you have a question while I'm presenting you can just type it into your Q&A section on your zoom dashboard and we will get to this. Okay, so the basics. So give education is hosted by alumni nations and takes place this year on March 23. It's a 24 hour giving day that runs from midnight to midnight central. Early giving is going to start on March 1 and registration is required for this giving day so any 501 C3 orgs or schools with an NCES code are welcome to participate and we'll get more to registration a little bit. Okay, so what is a giving day for those who have not participated in the giving day before a giving day is a 24 hour online fundraising marathon. The names to just bring people together to support a specific community or a cause or a space like in this case education. The giving day host organizing event and rally organizations to help raise funds for their causes and organizations participating in the giving day utilize the resources and tools that the host provide which you can find on give organization on the toolkit to help reach out to supporters to solicit donations to build hype for the day the event and secure fundraisers and grow your network. So how giving days work. Just in the last slide, a giving day since the unique campaign presented by a host organization. It provides participants the opportunity to capitalize on the urgency of a 24 hour kind of deadline to raise the most money for your causes. I participated last year and this is a really good reminder that giving days are an exciting way for you to engage your sponsors. Reach out to new community partners, you know, try to work on something new like maybe working on peer to peer fundraisers or something else to help spread the word about your organization and this mission. And to help raise funds for your cause, plus with the limited timeframe, it helps create a sense of urgency so your donors are going to tend to respond to that. And the addition of prizes and things like that helps give you fresh messaging opportunities for your donors. Everyone loves, you know, contributing and helping a cause. So that's always exciting. Let's see. So what do you need to do so to participate and give education, you're going to first want to register your organization if you haven't already done so. Once you register it, you can customize your entire profile on give education and start planning your campaign so you can invite people involved with your organization to participate as peer to peer fundraisers. And once early giving has started on March 1, you can start promoting your campaign. You can promote it before that as well if you want to build some hype. And of course you just definitely want to push the donation ask on the big actual giving day on March 23. Okay, so first things first, if you haven't done so yet you're going to definitely need to register your organization for give education day registration is free. So it's free to everyone. To register, you're just going to go to the give education, give dash education calm site, and you'll click register. So it's a big button that says register on the registration page you then can search for your organization and create an account if you've never used mighty cause before. If you've used it last year you can log in and you'll see all your data and information from last year. Once you take that step, the short registration forms appear you fill that out you click submit to complete and then within 24 hours you should receive an email with next steps to help your organization just some tips and planning for success. After you complete your registration you also have the ability to add additional administrators so if there's multiple people who are going to be handling your account. You can send them all there and then of course if any of this is overwhelming you are always welcome to reach out to our support team support at mighty cause calm. If you need to write that down. Okay, so once you're totally registered you've created your site you've added whatever as an admin. You can start to navigate around you've. If you click the little user icon in the top right once you lock it log in, you'll be able to go to your account, your organization page is pretty much the hub of all the activity for give education for you. It takes some time to just get comfortable and move around the page. When you log in, you'll automatically land in your overview section, which is where you find your to do list which outlines just a bunch of kind of quick next steps to take to customize your organization account. You'll find metrics here as well which comes in handy once you start raising funds under the organization page section on your dashboard. You can customize your organization page. You can toggle on edit mode. It's pretty intuitively just there's a little button you can turn on edit mode you can edit your page metrics add a goal for this year's giving day, which is nice because you can enable progress bar on your page, which donors love to see within the fundraising section you're able to review any peer to peer fundraisers that have been created for your school or organization, and you'll also find matching links that you can get to in a little bit as well. So if you move along through your dashboard you'll find a report section where you're able to preview and export different donation reports. And then under checkout you can customize your donation form and a thank you page and receipts, which we will also talk about in a few slides. And finally from your settings section you can also manage your organization's settings like customizing a URL and any other admin panel control settings you need. So jumping into your overall profile for give education so your organization page is the face of your organization for the giving day. So you're going to want to make sure it looks good and represents your organization or your school well. Just so you know this org page link is the link that you'll also share with your supporters to ask them to donate to your give education page on the day of. So to share your page you're just going to copy and paste the URL on that specific page into whatever email or social post or wherever you choose to advertise the campaign. So as you're going through your to do list you'll want to customize your page to match your brand, you can change your theme color, you can match it to your logo, you can upload media to your gallery to add some visual interest to your page. And your story and description is also really a good centerpiece. So whatever whatever your fundraising for that year this year, you might want to include that tell people where their funds are going to be. But in your story you can put your mission statement you got photos and videos. And just to note if you're going to do a video you'll need to upload the video to YouTube or Vimeo first. And this is really this but is really where you can go in more in depth about your work and make a really strong visual appeal to your donors. Tell them why organization needs their support and show the impact of the work that you're doing. And then let's see what else we have. Definitely just take some time customizing your page because the more work you put into it. You know put in an hour or more whatever you're able to do the more you put into it the better you'll probably do on the giving day. And you can have the best campaign strategy and the whole world but if your org and the page doesn't look like quite as part as keeping up. Sometimes it's harder to keep donors engaged so definitely put in some time into that. So editing your theme so the first thing you want to do when you edit your profile is upload your organization's logo. You can use those little pencil icon to open up that section for editing. Your logo is going to want to have a one to one aspect ratio to fit the logos on many cause are pretty much the same ratio that many other social media sites use. So if you use that logo as part of your Facebook or Twitter profile you can probably use the same one on our site. And then just a note because your logo is on top of a banner image you're just going to want to make sure those two items don't clash. Okay so next thing you're going to do is upload a background image you can see the background image on this one is an example of two people sitting on a couch. The background image is going to look best if it's mostly text free. We always recommend a really strong image that's representative of your organization. The landscape images are going to work best. The background is a three to one aspect ratio. I thought some information that you find useful. But we also offer a generic gallery of images that you can choose from so if you're short on time if you don't feel like any of your images are very strong you can always select one from the database that we have. You can also change your theme color to match your organization's branding. The theme color allows you to pick a consistent color. It shows throughout the entire experience. And it's really easy to set you're just going to click the little palette icon in the background image and it'll open up that section for editing. You can pick a color or if you have a designer who works with you you can choose a hex code on so that it stays consistent with your brand. So the about section of your page is your huge opportunity to explain what your organization is all about. So for those who have participated previously this is a really good opportunity to review your page from last year to think about any different message you might want to share with donors this year. It's a chance to think about and really update your goals for this year's Give Education Day. And then once you've kind of figured that out you're going to want to start editing. Just start to edit that text editor is right in this section so all you have to do is just click that section and you can start writing. You can add media to your story to jazz it up you can utilize the online text editor to add links or upload images or links to videos from YouTube or Vimeo. These will get embedded in your story so people visit your profile they can check them out within that section. You can add bulleted or numbered lists there's all sorts of you know different editing capabilities within the spot. And it's really, like I said, it's really the best opportunity to create like a really strong appeal to your donors, tell them why you need their support and show the impact of the work that you're doing. Another really cool piece of your profile is the ability to add custom tabs so you can add more tabs, instead of just the about. If you have extra info you want to share that doesn't necessarily make sense to put in your story you can create a custom separate tab to add that information to your organization. And it keeps everything organized and it's really nice and easy to find. For videos for custom tabs you could do information about your upcoming event, frequently asked questions info about staff or acknowledging different donors. Any resources or outbound links you want to give with more information, but you can create up to three of these tabs. Okay, so the media gallery on your profile is where you're going to be able to add additional images you have on your organization page. Again, another really great visual way to show donors what your organization is doing where your funds are going. And just to note the media gallery does only display images it doesn't display videos you're going to want to use the about section if there's any videos you want to add. So you can add your Instagram for your organization, which will pull the pictures you already have on your Instagram. You can connect your Facebook or Instagram accounts, it provides additional content but it only lets people coming to your page know that you have those social accounts, so they can easily follow and thank you, which is nice. So you can customize your social share settings within the settings section of your organization dashboard. So basically what that means is you can standardize the social template whenever someone shares your campaign so you can choose what that looks like you can make it consistent. So when someone shares your link on Facebook or Twitter. This is the image and description that is going to auto appear that you can set. So you can set a standard logo or blurb or hashtags that you want to populate. And the supporter spreads the word about you. Check out flow. Okay, so you're going to want to definitely customize your organization's checkout flow. This is located in the donation forum in your checkout section of your dashboard. The checkout flow is what your donors are going to experience when they make a donation towards your organization. So the first part to customize is going to be your checkout steps. This is probably one of the most important features to focus on when you're setting up your organization's page. The donation form section gives you a lot of control over the donation process for your organization on mighty cause. You can set up custom suggested donation amounts and add descriptions to help tie those amounts to items or services your school organization provides. So for example, you could share that like $100 donation funds a one school trip on the $50 donation funds a class activity. So a lot of descriptions for what you're asking people to donate amount like the amounts is really going to strengthen your appeal people love to see where their money is going or have an idea of how much money. It takes to do something. So within the donation form you can also opt into collecting any additional info you might need. You can also automatically connect, collect email and address information for you. But if you want to collect phone numbers or ask a specific question, like, are you interested in volunteering, you can add another section to your donation form. But do note that you can only add one additional question. At the top of the donation form you can toggle your edit mode off to preview the whole checkout process without actually making a test donation. So you can see what your final process is going to look like and use that to edit further if needed. Okay, let's see. Check out the post check out. All right, so the thank you page section within the checkout is where you're going to go to set up your thank you page, which will use the exact same text editor as your about and story section. So you can add text, you can add links, a video, an image, you can add a custom call to action button that tells your donors where you'd like them to go next. A cool idea would be for instance like asking them to sign up for email list or directing them to your PTA or your volunteer site. You can also customize your organization's donation receipt within the donation receipt section. So the customization you set up here is above the tax deductible donation receipt that gets sent out automatically after a donor completes their donation on the site. So it's very customizable. Donations and disbursements, you can access your reports on donations and disbursements in your report section on your dashboard. So if you click on that section, it'll give you a sub menu where you can choose from your all donations report, a report on recurring donations, your organization has or you can also do a donation retention report which comes in handy if you participate last year. You can see who has or has not, which donors have been retained or not. You can also find a disbursement report here. So your donation report is available to you in real time, which is very nice and includes information like the donor name, the email, the donation amount, and also, and you'll also know like what page they donated to. On your donation report, you can also click the download the report. A download report will include much more info like designations, dedications that has the full info in this report, the gross net amount of their donation, any additional info you set up to collect, as well such as like a phone number. So the disbursement section of your report allows you to see your batch disbursement history so you can click on a disbursement listing to open up more info about that disbursement, like which donations were included in that report, as well as a summary of the total amount, the total associated fees, that amount included in that disbursement. So all donations on the site are processed through the mighty cause foundation which is a donor advice fund. So your organization can sign up for the electronic fund transfer which is recommended since it allows your fund to be disbursed twice a month. We can also send disbursements to the attack if that's something that you're more interested in and those get sent out once a month. And there is a $5 and fee associated with Chuck disbursement so we do highly recommend that you sign up for EFT. It's free plus you get your money faster. So matching grants so just like Josh was saying at the beginning matching grants and matching gifts help inspire donors to participate so they're really important. If you've never done them before it might feel daunting but you just just get your toes wet, try it out. And the fundraising section on your dashboard is where you'll find the matching grants tool so as I'm sure many of you know having a matching grant or a corporate sponsor can go a long way and driving your donations. So yeah matching grant is something organization secures and sets up on your own. This tool allows you to display a matching grant you've worked on to secure on your organization profile page. So in our next webinar we'll be going into more detail about why and how to secure a match. But for now, we'll just kind of expand a little bit the matching grant tool is super versatile you have a lot of options for how to structure your match. While a lot of matches are one to one matches where if someone gives that amount the exact amount is matched with our tool on many cause that you can also do a two to one match, a three to one match, or you can match a person or match a percentage of each donation. So our matching grant tool doesn't math for you so all you have to do is choose how you want to structure your match. You can also apply a match when a certain number of donations have been received. So for instance, if there is a power hour available for the most individual donations you can say that if you get 100 donations within the hour, you'll get an additional $1,000 for your organization or however your matching grant is set up to help you actually drive donation volume and traffic. It really gives like a quick call to action that lets donors know like this is what we have available. The matching grant tool also allows you to post multiple grants at one time and in sequence. So if you have a bunch of grants for the day, you can set them up to queue one after another which is really cool. It sounds like a lot but the tool itself is really pretty user friendly. And if you have a lot and it gives you a lot of flexibility and how you structure your match so take some time to look through check out the matching grant tool. See the possibilities start brainstorming. And of course, if you get overwhelmed by any of the possibilities, just setting it up as a one to one match as a simplest. It's the easiest thing to do. And of course, if you have questions you can reach out to support. And we'll go over more of this and up on the next webinar. Okay, the last section on your dashboard is the settings. So if you click settings, it's going to open up a sub menu where you can update your organization settings so this is where you can customize your organization's URL. You can change your EFT, you can update your legal information if needed, and customize your social sharing. So everyone who goes to your campaign is going to get a template to start with the info and the images that you provide. The section setting is also where you can add or remove admins from your account. So every account comes with a few donation widgets that allow you to collect donations for give education right through your organization or your school's regular website. So you or your tech person can embed the widget through a secure iframe on your website and it will collect donations that you get counted towards your campaign for give education. The widgets will reflect the custom donation levels and descriptions you've set up as well. So you know exactly what your donors are experiencing whether they donate through your give education site or through a widget on your regular website. The widget does not include any custom checkout questions and doesn't include any dedications or designations just so you know. These widgets are totally optional but we do want to offer it as another way for you to collect funds for give education day. You can collect funds the way that you want whether it's through the widget or through your organization profile page. See. Okay, so moving on from the dashboard. I want to make sure I mentioned the really great tools you can use as you get ready for give education. And of course the toolkit. The toolkit is on the homepage for giveeducation.com. It has a bunch of tips and tricks and FAQs and walkthroughs and has templates you can use for email and social media to help you get inspired, help you figure out how to promote your campaign. And there's more in depth and starter info depending on what you're looking for if it's your first year or you've done this before. This is also where you're going to be able to find today's training recording as well. So once this is over, I'll upload it to the tool kit. So definitely take some time to check out browser the toolkit. And you can always refer back to it as you're planning your campaign. And then as we start to wrap up I want to make sure you all have the contact information for support. In case you need it for reference. Of course you have Carrie and Josh as great resource, great resources, but before and after the giving day if there's anything that comes up related to your campaign, anything setting up to EFT figuring out how to strategies. You can reach out to the mighty cause support team Monday to Friday nine to five Eastern or you can always email support at mighty cause.com. Okay, so then, a couple more things. Our next webinar is going to be on Wednesday, February 9, 1pm central 2pm Eastern. You can register for that through the toolkit that we've been talking about. There's a little button for registration and we're going to discuss strategy regarding tools within your give education account, as well as email, social media tips and tricks to help you get the benefits out of your day with alumni nations, and you can sign up for the toolkit. And then of course if you haven't already done so make sure you register to participate in give education day. It's a good opportunity for marketing a big opportunity for engagement. And we've really tried to structure it in a way to make it as easy as possible for you to get up and running. So let's see if anyone has any questions. You can type them into the Q&A button. We do have a question. I'm watching the chat, the PowerPoint, there was a support that mighty cause.com, which certainly was where you could go as a library for answers correct and then there's the support at mighty cause.com email address. Yes, find the answer is that correct. And if I can take a minute and I see we have a question to Josh, could you talk to us because I'm watching the seminar and I feel like the how how much time Josh do you think it took to get your page all set up and sometimes it can seem overwhelming and my experience it isn't but I know if you haven't done it before it might seem intimidating how long did it take to get your page set up to a place where you are comfortable with it. Yeah. You know that's a good question, I guess, I would say that the the template that is provided really makes it super easy to get something up relatively quickly. And actually one of the points that I was going to make is that for us and an ideal scenario, you've got your page set up, you've got your pictures posted to kind of show off some of the accomplishments that you've achieved throughout the year. Ideally, you have your campaign in place, and when the giving day comes around, you've already done all of the hard work like you're just kind of sitting back and watching the donations come in. So there is a little bit of prep work ahead of time because you need to put stuff on your profile connect your social media platforms if you can kind of spread the word, if you want to about the event. But yeah, like, I will say we run a different platform for Omaha Gibbs, and it was not nearly as easy or intuitive to use as the mighty cause one is. It's very simple to put information about your organization pictures from maybe accomplishments or other things that you want to share your page is a great way to show off and answer the question why somebody should be donating to you. So it's a good way to share those things that you want your donors to know about. I don't have an exact idea of how much time we spent but I can tell you it wasn't a lot of time compared to our previous platform was super easy to make changes and put stuff up there. Thank you trash. If you go to the give education dot com and you go to the frequently asked questions down at the bottom. It does give you a breakdown of the fees. There is an option. So what we're looking at is to sign up for the program. There's no cost. Any credit card transaction fees are at 2.2% and a 30 30 cent merchant processing fee and a 3% platform P alumni nations is do does gets 1% of that, which is just basically to mitigate the cost of of of what we have put into this program. So we do have the option Sarah correct me if I'm wrong that people can. There are when we when you go to check out people can your donors can pay for this so that the organization doesn't have to is that correct. Yes, they can opt in to cover the fees. And that's actually a good point in our experience. Almost all the people who donated to us last year opted to pay for their pay for the fees that were associated. I mean almost everybody did which was shocking for us like we weren't sure what to expect. So I think there's a lot of potential for that to happen for all organizations. Yeah, that's true. Donors definitely they definitely usually want to cover it. Let's see any other questions are you seeing Carrie. Yes, there was another one about having and I can't find it anymore. Is there a platform or a site that's already done a sample platform we can see so what would look like are you able to share your screen and take it over to give education so that we can take a look at Josh's website or can Josh. Share his screen so we can show yeah Josh wants to share his skin he should be able to. Let's put Josh on the spot. Yeah. Let me stop share. And then Josh. Okay yeah give me just a second. I have to say as a donor and not necessarily the person who develops the site when I went to donate to my cause last year on give education it was really neat when I pulled up the page and it looks so professional I felt like this was a very quality event that the school had put in a lot of time and effort into building their page when in reality, you know, I think it's fairly easy. And it just it felt like this could be this would be an event that happens every year and this would be an easy way for me to engage with my organization annually. So here, everybody able to see my screen. Here's what we did last year for our profile. So we just have our logo at the top I kind of created a little header picture we actually had a picture of the school before so there's a lot of fun things you can do for like a picture at the very top. But we like to include a testimonial section on our website to let people let our donors read impact stories and quotes from students about, you know, what kind of things their money are going towards. And so that's something we always include every year. But we also have a little YouTube video as well. uploaded some pictures. I don't think. Yeah, we did not connect our Instagram account to our profile because we felt like the pictures were a lot were the same but what was in the media gallery so we decided to kind of just do a media gallery and not have the Instagram as well. But yeah so it's it provides a decent amount of information. Some light reading, but for the most part, as it should be the focus is on how much money's been raised. How do I donate stuff like that it's really easy to navigate and get around. And Sarah and Josh this is Terry with a question that didn't get asked but nonetheless the fundraise button is there an option so if I'm a donor and I want to share that I donated you know that I donated I want other people to donate on behalf of this organization is that what that fundraise button is there is that a possibility for me to easily as a donor share that information to encourage others. You can share the organization but the fundraising button is going to get people creating fundraising pages. Okay, got it. Thank you. Okay, well thank you that was a really great representation of a good page. Okay, so if anyone else has any other questions I don't think I see anymore. We're welcome to reach out to supports. And then I'm going to upload this recorded webinar to your toolkit so you can refer to it at another time if you need to. So thank you everyone for attending. Thank you have a great day.