 I'm not a very hopeful person. I'm an active person. I feel like we're part of the solution and not the problem. And, you know, the scientists have warned us that it looks pretty grim if we don't do anything. There's a new certification that's out in the world called the Regenerative Organic Certification. And Patagonia has been piloting this for the past two years. Regenerative Organic Agriculture takes the best parts of organic agriculture and it builds on it and says, what's the best practices that we can use for soil health, for animal welfare, for labor, and for farmers? And it combines it into one standard, which has really been missing over the last 25 years. We started with 150 farmers in India. They did it all naturally and they had complete success. When we started farming, it was a little difficult. I mean, we used to farm in the countryside. We used to plant in the countryside. The best part, I think, about Regenerative Organic is that the most efficient farm is about an acre-and-a-half. Two people can manage a farm on that side. The yield can be six to eight times more than industrial agriculture. Every time it rains, water doesn't run off, it's drought resistant and it keeps the weeds down. You can do one small step at a time using compost instead of liquid fertilizer, figuring out a good cover crop by not letting your land be fallow. That's the revolution that's happening around the world right now. Agriculture can either be part of the solution or part of the problem. Making apparel has a very wide spectrum of impacts. We're using energy, we're using water, we're creating waste. We're trying to look at every part of our supply chain and how we can create positive change. We build product to show that there is a different path forward. Farmers can't just flip the switch without systems level change. We really need to support our farmers, whether that's just in your everyday purchases or whether that's by advocating for policy. If we all work together, we can get there. When one buys clothing made out of regenerative organic cotton, it's really a commitment to this test around agriculture. You know, every time we sit down to eat, we're making a series of votes for a certain kind of world. We get to do it three times a day and that's a great power that the consumer has.