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Published on Aug 22, 2011
http://www.risingabovethenoise.com Posted by brand identity specialist, David Brier. Companies looking for success often make decisions that lessen their brand's potential by inserting impersonal automated substitutions in place of real people.
Brands are real. Brand strategies are also real, requiring smart implementation. People respond to innovation (and consumers ARE people as confirmed in a recent nationwide study) as well as ingenuity, and the right moves at the right places. This video exposes how bad it can get.