 Ladies and gentlemen, cultural congruence of leadership, this is module 162. Let us understand congruence of the leadership, to enhance the effectiveness of the leadership, manager must also consider the cultural context of both the company location and the individual employee, when is the company, second is the individual. The individual have the different psychology, different observation, different style, different behaviors, it has aggression, it has something, you have to see what the company needs, now fit between two, aggressive man will work in sales, but aggressive man cannot work in strategy, aggressive man will work in sales, but aggression does not get angry, it does not get upset, so he will destroy the sales, instead of taking the sales pitch, what will be seen in it, happiness is important, you know how to have a very beautiful conversation, excellent, if you get those things in the city, excellent, you can do scenario building, excellent, you must have seen that I took the name Akshar without Chips, it was a very big company, so it was told in it, the best salesman, he used to go and tell his retailer the story in the morning, what is the spices, and the second one, and the second flavor, the third flavor, the flan flavor is being shot, so it will be shot, take it here, so at that time he played with his psychology, he said give him three cotton, the next day he told the same story, he said give him 12 cotton, he told the same story again, he said I was personally a witness, he took it three times, because he was getting demands, and he played it in some house, and as much as required, he was selling it 89%, 90% more, this is his pitch to take in up, how he is taking it, cultural congruence, now see here, there is a lot of fear in our culture, we do fear based leadership, we do fear based system, oh brother you will fly away tomorrow, then what will happen, and then your economy will end, then what will happen, you will not go to IMF, then what will happen, the visa will be closed, then what will happen, what will happen, what will happen if you take this decision, there are consequences, but you take fear very seriously, because you should not have taken it, you talk like this, act of speech, you say such a sentence, which should not have been said there, later there are repercussions, so you must have to calculate the things, now, home and house context, see, I have divided it on four coordinates to understand the culture, every entrepreneur must understand the host and home and host, the way I understand it after traveling the world, that I feel very cold, so I thought that I want to stay in Canada, I want to stay in America, I want to stay in Pakistan, there is a lot of hot and cold, okay, okay, it is polluted too, so I thought as such, because the land of Allah, Allah says, so we said, we thought, that we should stay in Sri Lanka, that is my idea, what is the culture there and what am I, what is similarity, similarity, entirely different language, entirely different culture, what do you like, that is a different style, that what I feel in it will be synchronized, so what do you want to see, culture, where are you going to do business, what is your analysis, political, economic, socio-technological, legal, okay, five, see here, political, economic, cultural, contextual, factor between home and host countries must be evaluated, calculated, then you will come, learning opportunities to be developed and to acquire new knowledge and skills, in Pakistan after 1970, no innovation, we are being acquired, import, import, import, import, import, nothing is being made, we will have to think, no, moving on, if you understand the full meaning of entrepreneurship for a hundred years, fill up the cottage industry, there is space in Pakistan, I am telling you today, I am telling you after evaluating, small and medium enterprise depend on human, psychology, more attention on people and use digital as a second tool, the food will go up, but you have to discipline your culture, your behaviors and habits, until you discipline your habits, you will not get learning opportunities, in China, in the circle, you are remembering numeric, so I will just act for you people, they are literally jumping like this, this, this, this, this, this, so they are remembering, and they are not looking at how they are looking, how they are looking, how their mobile is like, you will never see them without any focus, so their culture, their discipline, 5 o'clock waking up, 12 o'clock exact food, 5 o'clock morning breakfast, 5 o'clock evening, and this is total cover, 8 hours long work, no hanky-panky, so let's see where they are going, so no adjustment, the two variables are very much important, to be adjusted equally, one is psychological familiarity, I just mentioned Sri Lanka, why didn't I mention Maldives, you know there is a casino place, it is a very beautiful place, it is a very good place, it is very luxurious, there is a luxury in Sri Lanka, but the rest of the place you will see humblity, you will not see money, you will not see artificiality, you will not see other things, humble, smooth, good environment, good car, every person, two benefactors, one is health, there is a lot of corruption, but after that, health, the responsibility of the government, education, education, every person will get an O level A level, must, so because of this, 99% literacy will be great, and literacy in Pakistan is not 66% or 50%, if you say your name or write your name, then literacy count is 9, it is O level A level, so if you make it up to here, then the structure of the people will be different, look ahead, behavioral competency, so behavioral competency and psychological familiarity, you fix it, your adjustment will come, this gives you what, the person, culture, congruence, any skill proposed by an individual in order to fulfill social expectation to the host society, this is how your business, how your individuality grow into the business, thank you very much.