With almost half of all internet searches for restaurants being done by a mobile device, a restaurant having a mobile marketing strategy is no longer just a good idea, but a means for future survival.
Consider that 47% of all restaurant searches are done on the go, via a mobile device. Of those mobile restaurants searchers, 60% will convert into paying customers within the hour. 84% of mobile restaurant searchers will ultimately make a purchase, thus making restaurants and mobile the perfect storm for mobile marketing.
Yet, while restaurants are one of the most important verticals in terms of mobile use, they are also one of the most under-utilized. In fact, only 7% of restaurants have a mobile website.
A mobile-optimized website is the basis for a restaurant's handheld reputation. Your desktop website is likely too busy, won't load fast enough, and isn't easy to navigate on the smaller screen of the mobile phone. This all makes for a disappointing user experience.
61% of visitors to a mobile unfriendly website will simply leave for a competitor's website. That means lost sales opportunities if your restaurant hasn't embraced mobile-specific features like Click to Call for reservations and take-out orders.
An added bonus of having a mobile website is improved search engine rankings. If Google sees that your visitors stay on the site and return often, your site will receive higher mobile rankings in future restaurant mobile searches.
When it comes to providing a positive experience for your mobile users, you'll want to offer a complete suite of mobile solutions.
It would cost you thousands to develop an app, but with the Restaurants To Go mobile app, you'll be able to fit your restaurant information into the app template that's already been developed.
A custom QR Code adds the branding of your restaurant to the QR Code and results in a scan rate of 2.3 times higher than an ordinary black and white qr code.
With Text Chat, your on-the-go customers can text the restaurant to ask a question or make a reservation.
Text message marketing to your opt-in consumers is able to provide mobile coupons to drive traffic on your traditionally slow nights. A timely text message can reach your customers when they are most likely to buy, like just before lunch time or immediately after the game ends.
Hunger is a powerful motivator and the mobile phone is the ubiquitous tool you need to satisfy it.
Restaurants To Go offers an affordable suite of mobile marketing tools that enables your restaurant to take advantage of the mobile marketing phenomenon.
Your customers are on the move, so your message needs to be on the move too. It's time for your restaurant to embrace mobile marketing, with Restaurants To Go from Advanced Telecom Services.