 All right, so before we get to our next use case, I just want to mention one quick thing about how we're helping each other in the OpenStack community. And in the particular case of big data, one of the things we've just launched this week is an update to the OpenStack Project Navigator. This is the URL. You can also find it just by going to openstack.org. This is a place in the website where you can learn a lot about different projects. What we've really added just this week are some reference architectures. And one of the first ones we have online is for big data. And so this is a big part of how we accelerate adoption of OpenStack is go beyond the code to actually the details of how people that are successful with OpenStack under different use cases are actually doing it and looking at the bigger picture. So go ahead and check that out. And you can learn about some of those reference architectures. Also, of course, it's open source, so contribute to this. If you have a reference architecture, you want to share, we've got a place to do that now on our website. And so next up, to talk about the media industry and their use case, I'm really excited to introduce from Sky UK, Matt Smith. Hi, I'm Matt Smith. I work at Sky UK. And over the past couple of years, it was a great pleasure to part of my job running the team, doing the architecture, design, implementation, support, and growth of the OpenStack platform at Sky. My presentation today is why Sky runs on OpenStack. So I'm going to run through a few things, give you a bit of background and context about what Sky does and multiple business units and a diverse architecture we have within Sky. And then go on to why we needed cloud and why we chose OpenStack. Moving on to a brief overview of what we deployed in our data centers and then go through some use cases of the applications running on our cloud and then finishing off with what we hope to do with OpenStack in the future. So Sky is Europe's leading entertainment company, about 30,000 employees across the UK, Germany, and Italy. We have something like 22 million subscribers. And we're primarily a satellite television company. And in the UK, we deliver something over 600 TV channels direct to our customers' homes. I say we've got lots of different products and businesses. We're also a telco, an internet service provider. So we have a product called Sky Talk, which is landline telephony for our customers. We have Sky Broadband, which delivers DSL and fiber broadband to our customers' homes. We have online TV products. So we have two of those, one called Sky Go, another one called Now TV. So Sky Go is free to Sky subscribers. And Now TV is a contract free, dip in, dip out online TV service. And both of these do video on demand and live TV. So video on demand, things like the latest films and TV programs, box sets like Game of Thrones, Walking Dead. And from live TV, we have things like Premiership Football and Formula One broadcast over the internet. Some of the products we have are public Wi-Fi. So Sky Wi-Fi is delivered free for Sky subscribers. And that's free Wi-Fi for the internet in pubs, shops, restaurants, cafes. And we have a product called Sky Store, which you can either buy and keep DVDs or rent them. And you can keep your DVD library in Sky's data centers. And then watch it on your iPad, iPhone, PC, et cetera. So why Cloud? Why OpenStack? So Sky's products are driven by technology. We have lots of applications, lots of developer teams. And all these applications need somewhere to run. And instead of having lots of cloud islands of different infrastructure, we decided that we'd need a sort of software-defined data center to deliver our applications on, including things like software-defined networking, software-defined storage. So we have a sort of a one-stop shop for delivering our infrastructure for our teams. And then that spans all the businesses. So it isn't just for one use case. It's for all parts of the business in Sky. And we're looking for flexibility, something that is highly scalable. And I think you'll hear later from the scientific chaps that they've got these massive, massive OpenStack installations, as is sort of quite small in comparison. And speed of delivery for applications so the end users can deploy their heat templates, their networks, and sort of self-serve on a single platform. And one of the primary drivers was cost. So total cost of ownership for the platform had to be private public cloud operators and also sort of enterprise vendor solutions. And the only solution we found was OpenStack that fit all this. And it sort of has over the past couple of years delivered a really good job for us. What we've deployed in Sky is we've got many data centers. We've deployed OpenStack in two of our main data centers that give both sort of corporate and internet presence for availability zones. So applications can be deployed across many day availability zones. And when we do updates or upgrades, we can sort of mitigate by spreading our applications across many data centers and availability zones. There's something like over 80 projects or OpenStack tenants on the platform using it for development stage and production apps. Every day there's sort of 400-plus users on the platform creating networks, routers, subnets, ports, instances, volumes, and connecting all together with heat. And from a data center footprint perspective, we've got something like 7,000 cores and 400 terabytes of Seth storage that's presented up through Cinder. And some of the applications that are hosted on the platform. So this is SkyQ, Sky's latest set-top box. And from our OpenStack platform, we can push out software updates. And we also receive user journey information back into our OpenStack platform. So all the SkyQ boxes report back what the users had the users interacted with the platform. And we analyze this data, refine the software, and push new software out. It's sort of made the delivery and receipt of all this information a bit of a seamless process and sort of self-service for the developer teams running the SkyQ boxes. From a public access perspective, so Sky branched out into selling concert, music concert tickets, music festival tickets, and supporting events tickets on a cycle Sky tickets. And this is open to the public. You can go on purchase some tickets for your favorite band. And this is an inter-business application. So it's a video-on-demand portal that we transfer video assets between SkyUK, SkyGermany, SkyItalia, and also between Sky and external studios like Sony Pictures and Paramount. The video assets are brought in through this portal and processed through our broadcasting facilities. And it's a very high-profile application. So this is called a CEO dashboard. And this collects information from across Sky's business. So you can see there's an OTT online. How many people are watching sort of premiership football? How many people are calling our call centers? How many people are purchasing things through our online shop? How many people are purchasing through Sky Store? And it's a full single pane of glass dashboard for the CEO and his executive team, how they engage, how the business is doing. So this is hosted on our OpenStack platform. It's a very high-profile, a really good use case of using OpenStack to do something really important. Some of the things we host, so enterprise monitoring, we collect all our data back into our OpenStack platform from servers, operating systems, databases, applications, et cetera. Video streaming analysis is where we, for SkyGo and Sky, or now TV, every streaming event that happens between where it leaves our broadcasting through CDNs and eventually to the end-users iPad, iPhone, all these streaming events are collated into a data warehouse on OpenStack. And at the moment, it's something like 5 billion streaming events hosted there. And that grows by about 10 billion streaming events a day. Lots of other applications, so developer tools, continuous integration, Confluence, Jira. There's a 10,000-user installation on our OpenStack platform and loads, loads more. So it's sort of spread across all types of business within Sky. For the future, we first installed, when we installed OpenStack, we went with IceHouse. We did an upgrade to Kilo earlier in the year. We've currently upgraded our development environment from Kilo through Liberty to Mitaka, and we were rolling that out into production very soon. We do lots of video transcoding in Sky. So when you get the video asset from the film company or from the studios, it's in one format, and we have to transcode that into formats for iPhone, iPad, iPad, Xbox, PlayStation, PC. And we see that doing video transcoding on OpenStack is a really good use case that we can scale out, do lots of video transcoding, use the platform for something to scale down. It's a really good use case. We've been trialling it. It's working very well. We'll use more applications, and from an OpenStack project perspective, we're looking at Iranics. Good to hear in Newton, we've got multi-tenant networking in Iranic. It's something that sort of held it back a bit. Magnum for container management, like the demo, and Sahara for doing big data. And I'd just like to say to thank you for a few people. So OpenStack Foundation, NASA and RexBase, because we think it's top software. It hasn't gone wrong at all. And it works just exactly what it says. The management team at Sky for backing us as a team. And there's lots of negativity from enterprise vendors saying you don't want to use OpenStack, use our product. The management team stuck with us. And the OpenStack team at Sky. So it isn't big. It's Alan, Colin, Martin and Ross. And finally, Canonical for giving us some really good support over the past couple of years. Thank you. All right. Thank you very much, Matt. Let's go ahead and shake hands. Cheers, Mark. Thank you so much, Matt. That was awesome. I don't know if you all caught that, but of all the amazing things he said, the one that jumped out at me is the CEO of his company looks at a dashboard every single day. It's powered by OpenStack. That's pretty damn cool.