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Published on Oct 13, 2011
With the death of job security, and employment contracts based on loyalty, management gurus have been talking about the importance of building an executive brand for the past decade. With the advent of the Internet and the growth of social media, it's more important than ever to cultivate the right image for corporate success, but where do you start. Cliff Rosenberg, Managing Director for LinkedIn ANZ, Brian Giesen, Driector of strategy at 360 Digital Influence and Karalyn Brown, founder of Interview IQ provide practical tips for building a self-brand.