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Courtney Reagan reports on Good360 and the Benefits of Product Giving

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Uploaded on Jan 25, 2012

New research from Indiana University concludes that businesses can do well by doing good through product philanthropy. Donating products to charities helps corporate bottom lines, reduces waste in landfills, and provides relief for people in need. The study, released in January 2012 by Indiana University's School of Public and Environmental Affairs (SPEA), provides the first detailed examination of the return on investment for donating inventory as opposed to liquidating or destroying it. Good360, a nonprofit that has worked in product philanthropy for almost 30 years, approached the School of Public and Environmental Affairs last year to do the study.

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