 Good morning. Welcome to Why in the Morning. You guys have been watching Tuesday Enterpreneurship and right now we're going to have a first interview for Tuesday Enterpreneurship and remember that if you want to talk to us you can do so on our social media handles which are just there on the bottom of the screen and remember you have to put hashtag going in the morning and hashtag Tuesday Enterpreneurship and ask whatever you'd like to ask just in case you're interested in any information that we're going to be talking about today and today actually I have a wonderful guest She's an author right here from our wonderful Kenya. We celebrate our own authors like this and She's called Joyce Kikunju. I'd like for her to introduce some of the Titles she may be holding if any and yeah, maybe where she's situated right now And then we can start the interview. We can get to know her. So please carry booni and join me in welcoming Joyce Kikunju Thank you carry with madame. Thank you. Yes, okay, and so I know that you're an author And also that you do your life coach. I am a public speaking master. Masterclass coach So you're teaching those ones I am teaching business executives. Wow to position themselves for impact Wow how to position themselves for impact. Yes. Oh, okay. That's interesting And so there's a there's you know, you find that there's a need for people to Put themselves in the right place in order to get the stuff that should be coming to them Correct. I see. Yeah, I see well today We actually want to talk a little bit about books so that we can get our people to read and you know understanding Kenya and everything People tend to read in very niche books But before we even talk about the niche books that they tend to read Maybe we can talk about some of the things that you've been doing. So you've actually had 20 years of experience when it comes to a Wow as a multi-award winning sales and marketing services 20 years is a long time 20 years a really long time. Yeah, and so it looks like there's many fields in which you've decided to focus on Okay. Well, maybe we can just start by talking about the books that are on the table today And right now we have both that that's on the table. It's titled appropriately Bouncing back and thriving bouncing back and thriving. I wonder what comes to mind when you guys hear that But let's not jump to conclusions. We have the person who's written that right here on set with us Let her tell us. Can you please tell us a little bit about what the book is without giving too many spoilers? So that people when they're reading it, they're like, yeah, I knew that because she said Yeah, so basically bouncing back and thriving is like the journey of business titans Okay, the people you admire every day the people you who you see driving big cars How did they get there? That's the story. I see and the story is that they bounce back From failure from setback from insurmountable odds and then they thrive So in other words who you see succeeding today failed until they succeeded So that's the story of the book. I see yeah, okay And I believe that for someone to write a book like this that there must be something an experience that they've gone through I don't think that You can write about bouncing back and thriving when it comes to business or anything unless you've had some experience in Bouncing back and thriving. Could you kindly share with us if there's a background on it? Yes, there is a background on it Although really the book is not about me, but yes, I have tried a business I have tried an events marketing activations business Okay at some point it did well and then at some point it failed and I asked myself who else is suffering and who else has gone through the same thing like me and How did they bounce back? Yes, so in my mind. I thought let me go on a journey. Yes to bounce back, but I'm not going to do this alone I am going to help the 400,000 plus people whose businesses apparently fail every year in Kenya. Is that right? Yes, are those the numbers? Those are the numbers according to the Kenya National Bureau 400,000 businesses fail in Kenya per year. Yes So here I am on a quest and I say join me on the quest to find out how you can bounce back Because Kenyans really are very are very entrepreneurial lot, but what happens is that when they fail in business? They don't try to bounce back. So here I am telling you. Yes, you can. Here is a handbook. Here is a manual To bounce back. I see. Yeah. Okay. Well, I think I'll be grabbing that manual because Yes, I don't think There's I think there's a lot of people more than we think who've doubled Yes, starting some kind of business and sometimes they don't share it and sometimes it didn't go according to plan And it didn't go too well. And so maybe that to close it down or it simply failed Yes, and you know the numbers we have are what is in the is in the books What about what we don't have in the books in the statistics? Yeah, because most people actually are ashamed of sharing such things And if you're kind of starting this business on this journey by yourself And you're telling people I'm not going to tell anyone until this business starts exceeding Yes, but then the business fails So which means you've not told anyone that you started a business that failed Yeah, you know, you sit down with a lot of stress and you just don't know what to do Maybe that mojo and that morale and that motivation to go forward is no longer there Yeah, and that's what people can find in the book. I believe exactly how to It's pattern. Yeah, so how do you bounce back? How do you get your how do you get yours back? Yes, yeah, that's what the book is about and you know the best thing about it Is that the people who have interviewed in the book are really people who are at the top of their game So you're getting pure, you know information 100 percent from billionaires. Yeah Who I mean wow, wouldn't you want to get that? Of course you try to get through to their offices for inter for appointments You may not get through but here I am handing it to you It is very difficult to have us sit down with a billion and and many times we look at their lives and we're thinking to ourselves Okay, there's those who tend to have the jealousy Maybe because they're small-minded, but if you have a big mind and you've got plans You're looking at a billionaire saying to yourself. How did he get there? And how can I get the information that he has so I can get there? That's how you should think broadly Yes, and I believe that yeah, it's quite difficult. It's not like you can just be like excuse me, sir Even for me getting them was hard. So imagine what about you? What do you try? It'll even be much harder or never. I believe that yeah Yeah, so there's valuable information in here and I think I might have to get that book But if we could just move on a little bit more Maybe we can discuss a little bit about canyons and reading because right now Someone may read may look at this and think what is bouncing back and thriving about And sometimes the first thing you see people do when they're in a bookshop They look at the title and they flip the book over to read the Synopsis or the short form of what it's all about. And so they're like, okay business, you know like And maybe they were thinking it's got to do with something else Maybe it's someone who got divorced that wants to bounce back and thrive Maybe it's someone who got a miscarriage that wants to bounce back and thrive But then they find that the book is Focused on a particular niche and that's what I want to discuss right now because canyons we tend to go for what we want and I don't not very many people tend to read business books. It's mostly about something entertaining A lot of our young people just read novels, which is just basically a very long story So there's that it lack of wanting information. Why do you think there's that lack of wanting valuable information? And that more of wanting superficial fiction all the time That's a scary thing actually when you think about it because it means you just want to entertain yourself You don't want to feed your mind. Yes, so that's a dangerous place to be in And you know since the beginning of time It's very important even for those who even don't read like our forefathers who didn't have books to read But they sought out wisdom So it's a very dangerous place to be in if you are not seeking out wisdom either by reading or by You know seeking Information from the wise and you know these days for everyone who has something to say it's in a book It's in a newspaper. It's in written form That's right And why it is in written form is because our forefathers discovered You know that they passed down information by storytelling But there's no record anyway. Imagine how much information we missed out on Because of that so now these days there are even audiobooks for people who can't read so that you can listen Why because it is so important to remain mentally stimulated Yeah, and that's why people should read people should read also because again another thing that people don't know Reading is very good for stress reduce for stress reducing and also very good for depression So again the things that we encounter every day in the news So chances are if you're feeling depressed and you're doing nothing about it Why don't you pick a book and read if you find you're always Unconscious or stressed read a book you'll be surprised and another thing about books optimism It really builds your optimism and this country could really do with a lot of that We could do with a lot of optimism because yeah, we have a lot of depressed souls Nowadays a lot of people committing suicide, you know And yeah, it's good to get out of your space in a way I'm good to how can I go to get out of your head? Yes, exactly because if you're always with your thoughts your thoughts and your thoughts alone Yeah, something might go wrong. You need to look at someone else's perspective in life Exactly and once you can look at that perspective in life You stop thinking about yourself for maybe 30 minutes one hour And you find that once you're done you're looking at life in two different ways And not only have you learned something but your whole perspective on life has changed because you got out of your head for a second You said let me stop thinking. Let me just pick up something has to do nothing with my thoughts Yeah, and so I think it's pretty great and reading is very therapeutic more than people actually know more than they'd like to give And before we actually close the interview before we move on to the next question Maybe you can tell people how they can find you that we can continue and conclude later Right so on facebook It's choice kikunju twitter is at kikunju joys and Instagram is kikunju joys those are my social media handles. Okay kikunju joys I hope you guys got that and apart from writing and authorship What else do you tend to dabble in? Okay? I wear so many hats Oh, let's tell us about those hats. Maybe we can also wear them because we're learning about interpreters now Yeah, so I'm like there go two person for the millennial age I get invited a lot to millennial conferences to talk about The issues that millennials are dealing with Mostly about this dream killers Yes, these dream killers and especially in this country could really do with a lot of Millennial speakers to the millennial generation Especially because of for example, what happened yesterday, you know A job has been advertised. Just, you know, five positions and there's Yeah, there's a situation where the thousands and thousands of people who turn up that already shows There's a mindset issue in this country. That is why we need to you know What would you think it is that mindset issue? It's a mindset that is not of this day and age Where you believe in being employed as opposed to creating opportunities for yourself It is an archaic way of thinking that your skills are much sought after by somebody that when you graduate People can't wait to hire you. That is 1970s, you know, when the white settlers had left And now there were jobs that needed to be taken up by the africans during the africanization period. Yes. Hello We're in the year 2019. Everybody has skills Everybody has skills. Everybody has gone to university. Yes. So the question is What's special about you? What are you doing with what is in your hand? You get. So that is why I I love, you know, being the go-to person for the millennial generation, you know So that's what I do and then another thing now for the business executive CEOs anybody who stands in front of a large audience And is speaking in an area of their expertise What I do is I teach a public speaking masterclass where we just sharpen how you present your Your yourself how you engage your audience And also for those who are making money how to make sure you are top dollar if you're talking To make money. So that's what I do and I'm not writing books And I love it so much because I see the difference, you know, the before and after when someone comes to the class They do a presentation when they are done in the class. I can see the before and after the whole difference In presentation Yes, something sharp something, you know, that even if you're called to to the the white house or to state house, it's something Polished. Yeah, I see. Wow. That's interesting. You have so many things. I think I want in my life Should I sign up for that class? Should I buy a book? Should I just enter your world and do every Join everything that you're doing. There's a lot I can learn from you and I love the fact that you're pushing forward the narrative that Entrepreneurship is really important right now because like you said times have changed Man, I don't know when people are going to understand this It's no longer the same. You cannot rely on employment. Even I can't rely on employment. I have to do something on the side You understand it's it's not That reliable anymore. We're population now approaching 50 million. Yes this 2019 50 m I think it was just last year word 40. I don't know what has happened but but What I'm trying to say is Opportunities when it comes to employment are quite low and creating opportunities example being Starting a business being entrepreneur Even if it means whatever skill you have and it so happens that you are skillful in writing books As well as teaching people when it comes to public speaking and presentation And whatever skill it is that you have it can be honed and you can use that skill somehow to make some money Or to open a business or become an entrepreneur and that's what we're trying to kind of push forward And lastly as we close, maybe we can try and let our readers or our readers and our people who are watching know who are interested in Joining the writing world. Let's say that They're watching entrepreneurship Tuesday today and they've decided that you know, I don't have a lot of things I've gone through maybe or I have a lot of experiences in life and maybe I can put them down in a book How can they go forward in doing it? Do you think it's something someone's born with is something Something someone can go to school for how can this person go forward in in putting their life experiences down on paper? um That's a great question and that is why I became a book coach Okay, because I talked to like so many people during networks and they all tell me I have this idea. I have a book so I call it hashtag manuscript stuck in your head So how do I unstuck that manuscript? I always tell you first of all, you need to print it When you print it look for me and then I take you through the the journey from manuscript stuck in your head to published often So I feel the need because there was so much Oh, I have this idea. I have this idea. So many people have so many manuscripts stuck in their head So how do I stack it talk to me talk to you? You guys you heard her and she said you can find that Gekuinju Joyce. That's right. Yes on every single platform Yeah, and so that manuscript you have in your mind or whatever it is that you have running through your head But not just random things make sure it's something that has some kind of content because people also want to read Good content So make sure that whatever experience it is that you have if you feel like it's going to help someone out Or if you have some bouncing back Experiences whatever it is just kind of reach out to Gekuinju Joyce on every social media handle And yeah, she'll help you out on that particular avenue This interview has to be particularly short because we have to go on to the next one And I have been really honored to have you on set today, madam And I do hope that you can come when you have your next book out I want you here to tell us about it And I also want you um kind of just say yeah, thanks. Thanks for making the time. Thanks. Thanks for making the time Thank you. Yes. Yeah, my name is Jeremochacha once again You have been watching to his entrepreneurship with Joyce Gekuinju Why in the morning do stay tuned in and very most of this is coming in next with With the next interview pardon me Asante Sana That was nice