 I think yeah, there's a lot of noise Yeah, that's Samir he's not a noisy place, but he must have a noisy audio connection, so Samir I just muted you and I'm sorry But there it is. It has to be All right, do you see you ready to go Yeah, I don't even know what's happening anymore Welcome everybody This is the are we recording yeah, we are great we have quorum. There's a few people missing today, but we have quorum The agenda for today is operational update from Holly quick Reports from the different board committees that will be two minutes each and then we're gonna talk a little bit a little bit about the Drupal 8 launch and The role that the Drupal Association plays in that and after that we'll have the executive session Over to you Holly. Okay? so What's happening let's talk about that so operational update I can do this I'm sorry you guys getting the zoom going was a whole thing today So the operational update just a few notes from the Last month some things as we've been getting ready to close out 2015 One big thing of note is you know, we've had a mandate for the last few years to be able to grow our non Drupal con revenue and I'm really excited as we look at our numbers and we're getting close to the end of the year to say that we're definitely on track Despite all of our sort of financial ups and downs this year Mm-hmm the non-con revenue Definitely is growing which is great right now. It's 32% of our total revenue You know which exceeded our goal of 30% so That's great that that is happening and I think it just speaks volumes to the fact that even though We really did have a tough time this year We're doing the right things and pulling the right levers to to be able to Get towards financial sustainability And then of course, I think the big highlight of November probably everyone's November was the Drupal 8 release so Apparently I was so excited about it. I made it all bold in the packet Yeah, we are really excited about the work that we did around that and just really grateful for the volunteers That we worked with and we worked with a ton of volunteers But in particular we worked really closely with catch and Gabor Paul Johnson and Angie And Jess X jam to be able to get all the information we needed about the release and To make the launch go as smoothly as possible and I'm just gonna tell you right now I've never in my life woken up at 3 30 in the morning for anything But I'm really excited to get up at 3 30 in the morning and watch these guys And cheer them on as we went through the launch process. So it was great And you can see a lot of the excellent work in the the numbers so On November 19th, that's the launch date. I made about a 30% spike in traffic overall from the community It's just showing how excited they were But just really great engagement with the Drupal 8 content so Lots and lots of great stuff going on there. I Think that the Twitter work in particular was kind of amazing We had more engagement than we had actual followers of the handle. It's just awesome and I think like the time on site and Pages per session just showing that people were coming in to look at that content and then sticking around it is really wonderful stuff. So It's a great day. So those were really big highlights a couple things that we're still keeping our eye on the membership campaign is definitely one of them We just launched on Monday a revamp of the creative for the membership campaign So there's a new banner and also a block up on the homepage of Drupal.org talking about membership on The anecdotal side people are really excited to see that it actually features real members and their stories And that's been really great because we've heard from a lot of people that they're getting like Congratulations for being featured on the site, which is awesome More importantly, it did a lot to bump up the numbers. So Where we stand right now is at 3490 memberships there's been 710 sold during this campaign And the total dollar amount is right around $40,000 right now. So our goal was a thousand memberships and A hundred thousand dollars of revenues. So we're still far off, but we have a nice bump here for the last couple weeks of the campaign So first time we've done it and we have learned a lot about You know executing this kind of thing and yeah, it's been a lot of fun So we're keeping an eye on that and then Performance to budget and you know financials. We just continue to watch that closely One piece of good news that we did hit our adjusted supporting partner goal for the year and it was significant growth over 2014 so that's great And we are just really continuing to stay focused on the ISV part of our funding strategy right now Have lots of good conversations in the hopper for 2016 And are just really looking forward to beginning to rebuild those reserves. So That's where we're at after this month Any questions from that Just a question about that, but I wanted to tell you I've been on the call since the beginning. I didn't hear any mention of my name Hey, Denise I don't know why I can't see you. Oh, there you are. Okay. Good. All right. I Guess moving on Yeah, so we're gonna move on to talk about now that that launch is over and we're getting ready to do regularly scheduled point releases I think we're we'd like to share a little bit of how a little bit more dig deeper into how this release went And what we're planning to take away from and execute on those point releases. So Brad, you should be a presenter You should be able to pull that up And I need Tatiana too. Yeah Make Tatiana panelist that's the the presentation Holly Yeah I can paste it in the chat if you'd like All right, that's fine. I'm stopping sharing my screen Sorry, we're still learning this Alrighty Thanks for killing the mute So what do we want to spend about 10 minutes going through this Holly from the gender standpoint 15. Yeah So that in mind I want to make sure we leave enough time for questions and for pauses in the action so in terms of just setting a quick agenda for this this is a run through of the things that With the high level and some tactical things that we accomplished as part of the release work that we did from the association seats And certainly some discussion of from a conclusion standpoint things we observed things. We'd like to take forward Thinking about the we really released specifically So since this went out about a week ago We'll certainly go through some of the build-up to that talking about the accomplishments and some of their specific examples But with about 10 or 15 minutes I want to make sure we reserve enough time to ask an answer questions about the conclusions that we drew from that and how That might inform the things we do next and have that try to be the bulk of our conversation a day if That's all right with everybody so To roll right into things it's super important In any retrospective of work done to just pause and have a celebration about the fact that it was actually accomplished Slide one is literally just have that moment to sort of take a deep breath The shaking is just out of control In terms of just sort of the overall summary of what our role was as an association You'll notice that we don't sort of list out people's roles and things my name That's intentional There were certain the people who were directly involved with the date release and others who were not directly involved But given how much even the people not directly involved had to do and take responsibility on and other roles of things Just to make things possible for those of us who were directly involved Basically the answer is everybody had a hand in this and so from an overall standpoint our role was to offer some support to offer some coordination and While no one was surprised that the eight was being released when it was the prime timeline for when all of this came together Was basically within about a four-week window So as we talked about things were focused on what happened in that two minus four weeks We're not really talking about the whole build up to the release over a number of years In terms of the volunteers roles We wanted to call out a handful of people specifically for the subject matter expertise for their help Translation with translation and for their help with social media And so that's the thank-yous that are on the side There are five people specifically we wanted to make sure based on how they interacted with us in our slack channel where we did a lot of coordination Back and forth of email to make sure all of these different pieces of things came together on the timelines that we had planned And so thank you to catch to go board to Paul to Angie to Jess In a number of different ways whether it was editing documents or it was suggestions about process or it was literally leading initiative Would have just been impossible from an association standpoint without some of the really critical help that came from that So to talk a little bit in detail about what the plan actually was this is just a reminder a lot of it You look familiar There were some overarching communication themes effectively as a com team wanted to make sure that there was a story that we were weaving together here And so those themes that should appear evident from things you've seen in the board packet before Things like just the literal awareness announcement that Drupal 8 is actually here and available for example But also making sure that that story would have things like talking about what people are doing with it right now We're making it possible for people to find out what people are doing with it right now And certainly also for example inviting people to try Drupal 8 As soon as they could and that coordinates with downloads It also coordinates or corresponds to the try Drupal program but these were the seven communication themes that were the framework of the work we did leading up to the release and Leading past that from am I muted no Going That's a shame, okay Software hardware fun. Yeah, so apologies for the echo that might have been coming through there We'll try to speak with just one voice from this point forward from Another angle from the goals perspective we had some specific engagement actions that aligned with the story that we wanted to tell right so Yes, these are the themes that we wanted to get out But how are we actually going to think about whether those themes were being received and how they were being received and so examples like Experiencing the content that we actually put on Drupal.org and the D8 section or people actually going to try Drupal or media mentions of The moment and of the content that we were sharing all of these things are the kind of engagement actions that we were looking for as triggers that We would then set up against these actions metrics to actually get into the details of how well these actions played out But it was important to not just have this great story that we thought was interesting But also have a way to start whittling that down into stuff that we could measure and use And so that next slide this one is about some of those metrics pairing them up with those engagement actions So for example an engagement action would be people were planning announcing and attending release parties It was important for us to be able to look at as an example the number of parties that were actually being planned and scheduled and displayed on groups and on Drupal and of course some of Not just planning but actually had to do things and so the things that we were planning This includes some of the tactics on Drupal.org, but it also includes tactics across some of the other sites within the suite Drupal.org was the focus as a Communications perspective and in a lot of ways a lot of focus from engineering standpoint, too And so the things that you see on this list are not one team versus another There's a lot of overlap on getting some of these things out the door. So while the press release may have been From a drafting standpoint of communications initiative making the translations possible Definitely needed engineering support and also for instance needed community support just to offer the translations and Leadership from Gabor to make sure that all of that stuff was Getting translated by the community and getting to us that we could get it in and make sure it was displayed for people So any one of these things had hands from a few different places to make it possible But these were the list of plan tactics that we had going out at a in terms of like the primary tactics There there were some smaller things but these are the big picture ones as you can see in the bottom right hand corner a couple of Things didn't make the cut That's just the reality would have been lovely to pull together a product video and it would have been lovely to pull together a series of Sort of asking the experts the people who had been involved with making Drupal 8 possible the leading contributors before launch But that just didn't happen and so just wanted to make sure that was clear It would have been great, but we acknowledge that that didn't get out the door For tactics that were throughout the rest of the suite of sites So whether you looked at 80 the association site or API or events you sort of name it We we did have some big picture ideas to make sure that there was coordination across the suite of sites for Drupal that org so It wasn't just a huge explosion on Drupal that org and then the other sites were not keeping up in their appropriate ways and in their appropriate context And so to break that actually into Accomplishments the summary is actually really great From a story standpoint all the communication themes were hit There is at least one piece of content or one initiative or one communication that checked up all those things that checked out something on that list Similar story for the engagement actions We were able to measure and witness all engagement actions happening throughout that list that we put together And from a tactical standpoint We hit on about 90% plus of our plan tactics So everything that we laid out as something that we wanted to do big picture wise Really successful in making sure that those got done even though we were primarily focused enough on a four-week period of time Call out a couple of those things that were Supervisual and also obviously have some function woven into them of course But some of the really big hitters in those tactical wins would be of course the Drupal 8 content the redesign of that landing page and its sub pages that follow and Also the change to the header that is a site-wide experience These are two of the bigger more visible things that everybody sort of clutched on to and enjoyed and was able to identify with the release itself A lot of the other things we did they weren't necessarily banner items not to by any means step on their importance But these were super visible and everybody seemed to rally around these and that was great And so just to sort of refresh that tactical list That 90% is because just about everything we checked off that product video would have been lovely The ask the expert series would have been lovely It is something that we're still in the process of dealing with in a long tail standpoint, but in terms of up to the launch Really hit on all cylinders Holly had talked about numbers for a little bit So I won't go through too many more of these but from an engagement standpoint a lot of really good numbers It was not Drupal that or best recorded day from a Google Analytics standpoint But a lot of really great peaks here and a lot of indication as Holly put it that once people were getting to the site It wasn't just to have the singular moment about the announcement It was to actually spend some time and do some other things and that they were Starting to find paths and get to other areas of things and that's really great that it sprouted Some integrated experiences. It's a really great sign and also that from a referral standpoint It wasn't just people getting here sort of organically that as you can see with the Twitter and the Facebook referrals For instance that the effort specifically to get focus here were working as well Also want to call out some numbers on the translations It's pretty awesome that the press release was translated into 31 languages and that the landing page was translated into 33 I think that in and of itself Engagement statistics aside just that as an accomplishment is a pretty great thing Twitter and a lot of languages Yeah, we're gonna say Twitter and a lot of languages also the reminder as we go forward that will probably need to think about Some alternatives to Twitter for China, but we'll get too granular into that right now Just you know, we are filing that away isn't oh, yeah blocked in China to call out some of the specific social media initiatives the celebrate D8 work led by the celebrate D8 team and specifically by Paul Johnson was just quite incredible I Think the emotional connection that it generated the buzz that that led to was certainly Evident for everyone who was paying attention on the 19th and in the days thereafter But we did want to call out some numbers on that that 163% engagement rate in other words that more people were engaging with that content than were even followers of the celebrate D8 Twitter handle is pretty incredible And as we'll talk about on the just very briefly on the next slide considering that brands get engagement rates on tweets That's literally less than 1% on average and that's for the top 25 of brands to see a number like a hundred sixty three percent Is is astronomical and even to see that five point two percent engagement versus impression rate meaning of The people that were actually reached by anything that was treated from celebrate the eight How many of them engaged with it to see that five point two even above the industry standard for the leading brands pretty great, too And so an extension of that conversation from the Drupal handle some really great engagement numbers and again That's stat about for the top 25 brands your average per tweet engagement Significantly less than the numbers that were going out for us on the 19th And so again a thanks to Paul lots of parties all over the place all sorts of people all sorts of celebrations I Think it kind of speaks for itself if we could throw in confetti We would Wanted to call out some one other thing that went really really great during the release and that was the collaborative effort between Volunteers and the association Using a channel in our slack implementation being able to have instant access To the people making decisions and also even if people were not particularly Decision makers being able to get their insight when we needed it during our decision-making processes was just invaluable and So not having to do that via email not especially with people in different time zones being able to get that kind of coordination and often real time Really made sure that a lot of the work that went out was getting as close to Consensus among a lot of really important from a lot of really important people as possible a lot of shared perspectives by making sure that every Conversation was as open as we can make it without of course Leaving everything up to vote or something like that And so I do want to pause just for a moment before jumping into the lessons and the things We're going to think about going forward to see if there were any questions quickly about the accomplishments Your favorite moment from the launch I've no questions, but I I thought you guys did an excellent job From you know from the social media campaign, which I thought was amazing to the party I'm blowing that there's so many to the website and the design. I think this was our best design work Ever in my opinion. I don't know we did the design, but I really liked it personally Yeah, to the translation I think I think this is definitely our best release ever and not a little bit of progress but a lot of a lot of progress in how we do things Kind of piercing your eardrums, I would also like to say Emily Nemo from our team was a design effort and I think one of the reasons it was really good not only she Counted it and awesome, but one of the reasons it was really good was because Rod and Emily worked so closely together on the story that they were trying to tell and those were I think that the words and the Design were so closely integrated that it really helped it be successful together Yeah, I mean I guess the only The only thing I think we could probably try to do better, but I don't know what we tried to do is more You know more How do we get it more like how do we get more magazines or media sites or you know Websites well not websites the websites about web development To pick up You know to pick up the release and help us get Rather reach. I don't know if we have an overview of who picked it up from a from a From that point of view, but I felt it was maybe limited Yeah Content opportunities like venture beat does a lot of that Some other ones and then and then they got back it's picked up by other tech. I reached out to Rowan Pierce who in Australian tech journal who's done a lot of coverage of Drupal Over the years and he's interviewed you Dries and he's Individed Angie and he did a coverage, but yeah, I agree if that's something that we can look at That's how we actually get some of that tech press coverage But all of the other stuff was so awesome Congratulations everybody. Yeah, I agree. I you know, it was more of a side note and I recognize it's hard to get coverage when you You know announce betas and release candidates and then you announce the date of the release ahead of time and like I think it takes away a lot of the You know Sort of the surprise I guess sort of magic so how about now can you hear me now without an echo? Yes Good. I got the thumbs up Yeah, definitely the media mention aspect of things is something that For us we would like to improve a little bit the next time There are a couple of reasons that just sort of stand out one I think Yeah, the idea of there being staggered dates and trying to pick the one out of this series of dates That's most important to draw attention to but I think we could just be more active over a longer term of Creating those relationships and having a great list of people to go to and not trying to drum that up within four days kind of thing In terms of the just the numbers on mentions I we were tracking that over The first week or so and then with the first 24 hour period there probably was a few dozen media mentions But fairly enough to them and not to be disparaging of those outlets They weren't the outlets. We would probably want them to be right. So I do think that speaks to Starting the process of creating these relationships so that our requests for attention stand out amongst the sea of requests that these tech blogs get on a daily basis And so to segue into the lessons a little bit because you know things are done But they're not perfect and certainly to stand on the shoulders of Larry's recent post about being happy but not satisfied We incurred some technical debt getting a lot of these things out in part because of the short time frame In part because of the nature of the things that we were doing but there is definitely some cleanup going on on the other side of the release From a decision-making standpoint Our decisions were educated everybody's experience and has great perspective to bring the table not just within the association but also volunteering to help with us But not everything was research based perhaps in the way that it should have been so for instance in terms of determining Exactly what content to put in what places on what channel at what time like when We have information and when the release is going to go out But did we have a sense of the best time to tweet about the release to make sure that it was getting it? The most exposure there's some really good work done by Paul and the celebrate D8 standpoint to make sure that the wave of celebrations continued But I think we could have used more research to do to handle some of the other communications that were pushed out I think we could certainly offer more visibility into the work that we were doing We had a lot of planning and a lot of logistics going on here But I can certainly see that some of that might not have been particularly obvious to people that weren't caught up in The internal energy that we had here And we'll have to figure out what the best way to do that is the best way to present information So that people have what they need to know and what they want to find out without overwhelming them with way too Many logistics or that kind of thing And the other thing that we certainly wanted to work on Finding consensus about what the releases major themes should be so we have communication themes in terms of telling a story about the release but It wasn't always a hundred percent clear What the story about Drupal 8 should be so for instance? Well, we whether it was while we were writing a press release or copy for a landing page We were having discussions about whether Drupal should be called a content management system or a content management platform or an experience framework And those are very valid conversations and the opinion shared about them were all equally great, too But in terms of like a communication and a release output Probably not the time that we should be trying to figure that out We need to probably figure that out before we're four days before the press release has to be done kind of thing And so in terms of things that are opportunities coming out of that We see opportunity for a clear repeatable process and we are starting to work on that for the point releases We see that this is an opportunity for really extensive marketing That the impact that this has is is certainly in allowing the community to celebrate the job done at the work done the contributions made But there's certainly a lot of room for outreach and talking to people and having conversations with people who are not Already within the community or who don't consider themselves to be and so as we think about these releases in the future Perhaps not so much the point ones, but in the full releases Realizing that there's a great opportunity to have really big conversations about Drupal whenever something like this happens Certainly there were a lot of competing priorities And we're going to need to make sure that we prioritize those having had this experience With a better understanding of in which order a thing should happen to make sure That things like maybe the product video doesn't slip through the cracks for instance and Then also that delegation to specialists can have great value This was proved over and over and over again that the work from the select number of volunteers, but also from a broader range of people Community members who have great backgrounds and great experience doing specific things working closely with them on those things as opposed to trying to Have the association do every little bit of an idea has great value headed towards the future to sort of talk about how those lessons are going to Inform the things we would like to do next We definitely think there's room for super clear cross-discipline process That's speaking more to us internally. That's not a reflection of an opinion about the community just to be clear But now that we realize as this team the things that we want to do for release it as we can do a lot to Make sure that things are happening in really clear cross-discipline ways that if the engineering team needs x and the communication team Needs why that we find places ways to make all of that happen easily And just get rid of some of the first-time struggle kind of things That said we still do want predictable and repeatable processes for the point release and that is Something that we're starting so for instance as we get Into the turn of the year and eight dot ones development cycle begins We'll soon thereafter start discussions with Maintainers to make sure we're aware of the things that are probably going to be priorities for eight dot one So that we're not waiting as an association for let's say April 1st to start putting together our plans for what needs to happen on April 20th That we don't want to rush people but as much as we can know as soon as we can know it We think we can probably do our own work a bunch of good and also help others in the community where they need it We do think we'll probably have smaller scope of work though for the point releases in terms of the communication and design work And certainly from an engineering standpoint to That part of predictable process is also cutting out some of the fat That said the nature of a point release in almost every case is going to be that it's not the hoopla For obvious reasons that the full will be so we're going to take that into account when we consider what the plan is And we mentioned project management transparency is something I really want to call out from here too Just making sure that when we set plans and we set goals that we're making sure that those are available To you as the board and also to the community broadly so that if someone's wondering Hey, I have this great idea about remixing logos for the release that they're aware that we're thinking about that too And so the last slide here as we think about the point releases specifically We do want to make sure that any canonical Drupal 8 content that exists right now So like the landing page at sub pages FAQ, etc Those things are refreshed to be appropriate for whatever the point release requires If necessary, we do want to be prepared to create release specific content That will be featured dependent so we don't have a firm plan on that right now because that is feature driven We certainly want to run social campaigns around that content and be very strategic about which platforms we choose to do that And again, we want to go through helping coordinate translations of the material that we push out and making sure That we coordinate try Drupal updates as well That's important as a revenue opportunity for the association to make sure that if 8.1 is going to be available on Drupal.org that the Partners participating in that program have the opportunity and the heads up to to be prepared for that as well. And with that We're through the list of things Okay, I think our dance of microphone muting is complete Think it's impressive I think it's good. I don't know if there's any questions though I don't have any questions. I don't see any in the chat anyone else want to pipe up. I Just want to say that it was amazing watching watching it through the day how things proceeded the parties and all of that I think that the coordination across You know from from the association across volunteers in the community was spot-on fabulous and Congratulations on for this great Yeah, we should probably give a shout-out to the folks at Drupal also for Finding a way for us to display the Drupal eight parties on on their platform So that we didn't have to try to make one and that I thought was a really great. It was a great thing to see All of those in conjunction with all the other Drupal events that were going on in the world So it was great to have that I was ridiculously excited by Drupal. Yeah It was awesome Yeah, I usually have like four or five tabs that stay open every day that get refreshed a lot and that was one of them for a couple of weeks Fun to watch the parties rolling Okay, well sounds like that is it Do we want to do board committee or was it all I didn't see it in the in the board package. Maybe I'm wrong Right my brain skipped right past those because I forgot to ask people for updates But I also think that no one met this month including the finance committee Yesterday because of some travel and illness Yeah, okay, so nobody met Hi there Sorry, I've been I've been fighting with my phone to get back to where I could talk to you So I this is about the previous topic and I'm sorry took me so long to get unmuted But I wanted to say I've been through a lot of launches from different open source Communities and I actually think this one was one of the better handle that I've seen That I've seen that the hype go too far overboard like Mozilla has done it occasionally I don't think that happened And I think everybody you know had an opportunity to to think that it was a great milestone and to put focus on On the technology and I think the community worked really well together So I also watched it with that with a lot of happiness for for the Drupal Foundation and and the project generally anyway Thanks, Denise All right, any other questions? if not, we can probably wrap up the Public part of the board meeting Nothing. All right Thanks everybody If I don't get to talk to you anymore have a happy holiday They kill a little break. I enjoy the you know enjoy the the holidays if you celebrate them and we'll see each other in the new year Thanks guys. Thank you. Thanks For members you can just stay put Okay, and we'll clear everyone out