 The mindfulness trend has been around for a long time, centuries, if you want to go back and think about how people got in touch with spirituality or practice religion. But we think it's going mainstream and becoming more commonplace because of an emergent body of scientific evidence that can actually prove that mindfulness can be beneficial to your physical well-being as well as your mental health. Meditation, yoga, these things can reduce your anxiety. They can slow down your heart rate. They can reduce your blood pressure. And on the productivity side, not only can you become more efficient, you can have better morale at work. So some employers are actually teaching meditation to their senior leaders. Probably the most surprising place that our research took us to were prisons in Sweden that is teaching meditation to their most violent offenders. And they believe that this is part of the reason they have such a low rate of recurring crime.