 What are the biggest campaigns that you're betting on this year at Cannes? For ourselves? Well, we know some of the answers already because we're halfway through the week. But Vim Black I think was a very good campaign that really challenged the gender stereotypes of dishwashing. I thought it was a very brave campaign and I also thought it was a very clever campaign to create a fake product that really spoke to really a really wonderful client that was willing to let us play with that foil and that sense of comedy, but also in a way that really underscored that there are some things that need to change. Some really important deep-seated things that need to change. Lola, our Spanish agency, did a wonderful campaign challenging the laws that women can't breastfeed in public. I think that was really inspiring and very good. What I love about this is I think often advertising isn't given enough credit for the ways we break stereotypes and the ways we change world for the better. I think too often advertising is seen as not as legitimate a business driver as other forms of business and it's not as valued and respected, but the truth is we're taking on some pretty big stereotypes and we're taking on some pretty big initiatives that are ending and changing laws and broadening definitions of the way we look at humanity and look at each other. I think the industry deserves to be more respected.