 What is the best way to convert a social project into a profitable business? How do you, to use the term that you hear a lot, do good while doing well? Part of my job is the external customers work. So this is how Uttahiti makes money. So looking at, I also teach social coding for good over at Columbia. So part of the course there is how do you make money off this? How do you make this sustainable? It's not dirty to make money. It is bad to build a beautiful product and then have it fail because you can't keep it running. So ways you can make money. Consultancy, always a good way. And training, training comes part under consultancy. Hosting sites for people. You can host sites for people who can't necessarily manage themselves. So hosting maintenance. White labelling. Quite often you have large organizations who need software like yours. And if it works in a disaster it will pretty much work for anywhere. But they need it branded as their own. And they'll need tweaked works, things doing to it to make it work in their environment. So you can charge for the effort to do that. And premium. If you've got software that's open source that doesn't equate to a site that you're running. Remember, these are communities. So again with the question of how do you protect this thing? Wonder where you protect this thing is to get a good following. So you're looking at premium as a possible way of making money from that. You don't have to be a non-profit. There's a trend coming through for social good for profits which is quite interesting to watch. But on the other hand you don't necessarily have to be a poverty stricken non-profit either. For example, NFL makes billions of dollars but is a non-profit. So there's room. I mean the big thing is you have to make yourself sustainable. If you believe that much that this thing should happen. You have to make sure it keeps happening even after your first grant runs out. So one of the things that we're trying with the crisis communicator is to be a consultancy that will provide training for disaster response communities or community response teams and also provide the hardware if they should want it. Or the software they can get and provide them training on how to use the software and the hardware so that they will be equipped to respond to disasters on their own. And at the same time to provide the software and the hardware as a service to NGOs so that when a disaster should happen the two sides, the community response that grows right out of the area can communicate and have equal footing with the outside response that comes in. So service provision and white labeling is something I haven't thought of. We haven't looked into other avenues yet but that's definitely, I think Sarah's answer was very comprehensive and very helpful for me. Thanks. This is something that we're currently struggling with trying to figure out how to make money while still ensuring that we're having a positive impact in the places that we're working. And for the past two years we've really focused on that consultancy model and trying to make money that way. But actually we've worked with approximately ten partner organizations and have found over the course of the past two years that a lot of doing the consultancy that there's a lot of replication and a lot of steps that are repeated again and again so then we're trying to figure out what are the most valuable pieces of all of the individual projects that we've done and trying to pull those out and then hopefully build a technology, whether it's a platform or a toolkit that could be scaled and then brought to a variety of different partner organizations. And Sarah, as you said, we've been playing around with a freemium model or trying to figure out how to hold on to that special sauce is what we call it of what we do and how to try to make a little bit of profit on our sort of special, like what can we bring to all of our different partner organizations. So yeah, it's something that I think any startup, especially people in the social entrepreneurship space have to deal with all the time. But yeah, going back to something that we talk about all the time is when you first have a project and you're thinking about turning it into a scalable business model is first just thinking about testing your idea quickly and being able to iterate on those ideas. So really getting out into your target population, doing as many pilot projects as possible and really evaluating those projects thoroughly so that you're having the greatest impact in those communities and really addressing the needs of the people that you're trying to serve.