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Google Advertising Fundamentals 3: Optimisation Tools & Strategies

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Uploaded on Jun 14, 2011

This tutorial is designed specifically to help you prepare for the Google AdWords Certification Program Exams. We will review optimisation strategies and Google tools you can use to improve your client's campaigns. We will describe the benefits of optimisation, review common strategies for addressing performance issues and discuss different types of website optimisation goals. We will also share a few best practices to help you study for the exam. This is Part 3 of a 4 part series.

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