 If I talk throughout it will we get mad yeah, well, no, actually, I don't think so you hear like ruffling around And of course I ruined my nail polish It's weird with you here What's up YouTube? I'm currently dealing with a bit of a cold right now if my voice sounds a little off But that kind of fits into the topic of today's video health and wellness Everyone wants to feel beautiful and radiant with social media booming down more than ever It feels like outward appearance and how others feel about your outward appearance has become more and more prevalent Yeah, at the same time there's been a bigger movement towards natural products people kind of getting concerned about Chemicals additives and unnatural products in their household and beauty items This has created the perfect breeding ground for what I would call the goop epidemic Goop is what happens when a company is created solely to profit off of our paranoia and misconceptions Today I want to go more in-depth into Goop's predatory business practices so we can understand just how bad Goop's success is For the American consumer before I dive deep into the Goop. I have to admit something. I'm a bit of a health nerd myself I've always loved health and wellness. I have really sensitive skin and struggled with acne throughout my life I've struggled with sensitive skin and acne my whole life And so I'm really always interested in what goes into my body and what I put on my skin in my opinion companies like Goop Take wellness to a whole new level of ridiculousness and they kind of give the wellness conscious a bad name while also spreading Misinformation and misconception the health community should be aligned with science and medicine instead of continually going against it in favor of Businesses selling bizarre supplements and snake oil Oops, I mean essential oils, but that's just my humble opinion sick Madison here And yes, I did get sicker But I recently saw this really timely video by dr. Dre and awesome youtuber on this platform about clean beauty She is a licensed dermatologist and had a lot of really great things to say about all the problems with clean beauty So definitely check it out link below the high cost of Goop and many other health and wellness companies like it Perpetuates the elitist idea that health products are exclusively for the elite and wealthy So I must ask Goop why? Funny enough. I recorded this video before the Goop Netflix trailer came out So just really weird timing on that But I guess that's an even bigger reason why a video like this is so important and needed and why Goop must be stopped Super dramatic to get started on this in-depth kind of analysis of Goop and the company I thought I would start by going into the about section of the Goop website itself to see what Goop has to say about their company What's Goop making every choice count? We believe that the little things count the good food is the foundation of love and wellness that the mind-body spirit is Intricably linked inextricably Linked and we have more control over how we express our health than we currently understand We believe in making every choice count We also believe in buying fewer things that are better Which is why we make and curate incredible products across beauty fashion wellness at home The funny thing is those few things are probably more costly than a million other Things and other stores and companies our history Launched in 2008 out of Gwyneth Paltrow's kitchen as a homespun weekly newsletter Just you know very humble beginnings, you know from a multi-millionaire Gwyneth Paltrow Gwyneth Paltrow or as they say GP Created Goop to organize her unbiased travel recommendations health-centric health-centric recipes and Shopping discoveries for friends and also a place to get her own questions about health fitness and the site answered It has always been a place for GP to introduce some of the incredible Experts who have mentored her throughout her life and a place where readers can find suggestions about where to shop eat and stay from a trusted friend Not from an anonymous crowdsourced recommended recommendation engine so They're making it sound as if what if Paltrow is a super trusted figure But my question would be what makes her so trusted and her advice opinions and products such a trusted Thing, you know, she's not a scientist. She's not a doctor Are they trying to spread like distrust in those other sources? So they try to say that Gwyneth Paltrow is the one source for all of your health questions because that's a little bit shady and Definitely wrong. I don't know what if Paltrow or GP even really has a basis in which to be giving advice Besides the fact that she's genetically gifted and has made occurrences in a few movies You know the first I heard of Gwyneth Paltrow was that she was married to the lead singer of Coldplay So, you know, not someone I would automatically think if I have any health and wellness Questions I gotta go to her I feel like I'm coming across a little bit harsh in this clip all I'm trying to say is yes I respect Gwyneth Paltrow as an actress and in her career You know, obviously, I don't only remember her as being a married woman to some other dude I do like her role in seven but in terms of getting medical advice or even just wellness advice from her I don't know if she has really anything to merit that Authority and I would really question that personally what they say that their values are is we take a serious What Goop says their values are is we take a curious unbiased open-minded and service-centric approach to the work we do we test the water so that you don't have to We will never recommend something that we don't love and think worthy of your time and wallet We value your trust above all things and then it goes into all their different faucets of you know Retail that they sell on their site beauty food Style travel and wellness. So I think that the Word that bugs me the most that they use throughout there about us page is unbiased That is simply not factual the fact that they are selling certain products on their site And they're obviously biased towards those products and to stay any otherwise is just offensive to the consumer's Intelligence it seems like Goop is trying to come across as the number one source of unbiased information on clean Products clean beauty, you know wellness and health products when in fact they're selling stuff on their site So, you know that just intrinsically means that they're biased with their opinion Just gonna say that So now let's go into a product examination of the things on the Goop website To my surprise Goop recently or maybe just to the lack of my knowledge came out with a clothing line Which is a little bit bizarre because I thought that Goop was really just all health and wellness And I don't really understand how clothing fits into that Maybe it's just me but the clothing is God Awfully expensive. I literally could not find a single clothing piece on the Goop website That was under $200. I do not understand this America explain They're very simple clothing pieces So I really can't imagine them costing that much to make like I know that companies always use this excuse of like the Ingredients are quality ingredients the you know pieces and the fabric is just quality well sourced But if you just look at the numbers no matter how well sourced and ethically sourced You know a fabric or product is it still should not be costing that much to make I really can't imagine that Gwyneth Paltrow is that poor of a business woman that she's Sourcing you know fabrics that cost a hundred dollars for a single clothing piece The only explanation in my head is that she's increasing the price for a huge profit margin Simply because she knows she can't I did some more research and there are definitely some factors that will cost certain garments to cost more Quality you know design fit all those different factors really ethically sourcing your products It will cost more to produce less and obviously when you're producing less Quantity of garments that in itself costs more because of economies of scale But will it cost more to the level of charging? $500 for one skirt as Gwyneth Paltrow's Goop Charges none. I don't know. I highly do not believe that so anyways Hopefully that clears up some answers looking into a goop. Goop Goop Looking into goop beauty products. I notice that how do I say there's a lot of buzzwords that goop beauty products use that are Very trendy today, but when you actually go deep into the ingredients There's some things that make me a little bit uncertain about putting those products on my face, especially Like I said, I've had acne prone skin my whole life and really really sensitive skin and Goop beauty products literally have fragrance and a bunch of essential oils in them two things that Break out your mind skin like crazy and are just known to cause extreme sensitivity and sensitive skin dermatologists recommend avoiding fragrance and there's a general consensus that Essential oils can cause extreme skin sensitivity So the fact that when a paltrow is creating these unbiased products that are likely to cause skin sensitivity Just because essential oils are kind of a trending Subject right now is a little bit concerning most unbiased sources can have a general consensus that fragrance is bad in skin care I'm gonna go over some bizarre products on the goop website Just off of my phone right here. Just so you can kind of see how Weird a lot of this stuff gets so there's the G talks detoxifying super powder, which is sold at $60 or $55 with a subscription And it's a daily shot of detoxifying nutrients a botanical extracts that benefits both the skin and the body You know, it seems like a pretty standard Powder supplement that you put into water that has vitamin C and the reserve at all But honestly, I just think of the vitamin C packets that you can buy for like $5 that you put in your drink If you're getting sick like I currently am and it just really does not seem like it's that much of a Revolutionizing product to justify the $60 price that you have to pay for it. I'm trying to see how much Comes in it like how many packets is it one packet for $60 or What is it it comes with 30 packets? So that's like a month's worth of packets if you're having one every day daily, so that's $2 a day If you think about it that way if you're really like head over heels about this supplement It's not crazy $2 a day, but can most people afford that on a regular basis? No It's like a gym membership or a yoga membership You know, which is probably more beneficial than a packet of powder So the interesting thing about Goop is it's a blog as well as a shop and From what I know about Google searches and SEO, which is search engine optimization Which is what a lot of companies use to be able to rank higher in searches if someone's looking up something Having a blog and a store seems like a lot more work and you would think like oh someone does that for the passion of it But really all it means is that someone's ranking higher on their SEO searches by putting in You know these long blogs with a ton of keywords on them Really that just means that their store ranks higher when someone goes to suit search, you know beauty health and wellness So Goop will come up more often in search searches and therefore Their store will come up and they'll be able to sell more. So really it's just a business play this whole blog thing I don't think it I Honestly, don't think it reaches any further than that. I'll pop up on the screen some really bizarre Products that I happen to find on the Goop website Let's get into the Goop gotta love these supplements for $90. What the heck is worth $90? I'd especially love this one high school jeans if you really want to turn back time because apparently Goop is a magician so Yeah, I've got all of these really expensive Supplements toilet paper for $34 a shower head for $275 some of this stuff is just insanely expensive. I don't know if anyone can justify it Like what is this for athletic movements? And of course, there's a whip on here Some of this stuff was just pretty pretty Graphics so I couldn't put it up on here But you get the gist with the leather blindfold and gold handcuffs What I'm kind of talking about gotta love these ashwagandha supplements at $47 a recovery boot system That's the entire cost of my month front And of course vampire Republic psychic vampire repellent makes a lot of sense Once again a $500 weighted blanket Manuka honey for $150 stuff You know just really good essentials for the household that everyone needs in their life and of course you gotta have those essential oils Yeah, just some of this stuff. I really don't get who on earth is buying this who is buying this So why has Goop gotten away with selling their products for such high prices for what they really are? But Gwyneth Paltrow did was not only create a brand but create a cult following you can see within these Goop events It's just crazy how many people show up and really drink the Kool-Aid by Creating a blog and creating an intense following Gwyneth Paltrow was able to gain trust in the consumer for the products that she eventually sold once again When you hear them talking about unbiased and when this you know opinion that you can trust in Really what what the Goop blog has done successfully is gain this trust in the consumer if people trust you They're more likely to buy what you're selling. I don't think this is a good thing because Goop has something to gain from your trust They're a business and gaining your trust means they are now able to sell anything to you and convince you It's worth your coins and good for you simply because you trust in what they have to say Reality is nutrition and wellness are very hard things to study Everybody is so different and long-term effects of one product supplement or lifestyle change can be very hard to study Since there are so many factors pertaining to health Goop sells a lot of products that are described as are you Vedic products? Which is an ancient health practice in India. I studied a lot when I was doing my yoga teacher training course They also sell Chinese medicine products Both of these are cultural practices That thousands to millions swear by and are part of their culture and something their ancestry practiced as well But using those buzzwords to sell your crazy expensive products does more harm than good in my opinion Not only to the consumers, but to that culture itself. It's a little bit offensive. Let's be real Gotta love those white girls at it with cultural appropriation once again going unchecked Goop is showing other companies that it's acceptable to charge such in high amount for health products and people will still buy them This perpetuates the cycle of health foods and products being sold at high-end prices that only the wealthy can afford You look at the cost of coke versus kombucha Organic versus inorganic and even you know body soaps There's a toxic body soap versus a non-toxic body soap and even though the non-toxic body soap You know with less ingredients literally has less ingredients Somehow it's they're selling it at a higher price once again No matter how high quality or ethically sourced the ingredients are it doesn't cost more to make something with less ingredients Companies charge this price simply because they can and people will still buy it another interesting thing about Goop is that there are no reviews on their website that I could find from real everyday Goop customers and When I did a Google search it was really hard for me to find what I would call an unbiased review on Goop itself and their products Of course, there's a few Buzzfeed videos which are fun to watch and entertaining But in terms of real everyday consumers who is actually buying this product who's using it I couldn't really find much on it The only unbiased review I could find was an article by the New York Times titled a doctor gives one of Paltrow's group Group a doctor gives one of Paltrow's Goop an examination and here are some takeaways from this article Regarding the jade egg. That's what it's called the jade egg Dr. Gunter an Obstetrician and gynecologist said it's the biggest load of garbage on the site since vaginal steaming which I don't know What that is but that sounds interesting Even in itself and when talking about cleansing the body with goat milk as a hedge against parasites She said I just write it off as crazy except some people are going to false advice and waste a lot of money And herein lies the real evil of Goop. You could say that what they're doing is harmless You could say so what some rich person that's dumb enough to buy into this stuff decides to buy something They kind of brought that on themselves, right? But Goop customers could be seriously harmed by the health advice Goop gives and Goop customers are probably people like me And maybe like you who just really want to take care of themselves They can live a long and healthy life and be there for their loved ones watch their children grow up Avoid major health problems something that we can all relate to in life Dr. Jen Gunter has an incredible article on her blog titled dear Gwyneth Paltrow. We're not a Thing with you. We're correcting you XOXO science. I'll link the article down below But in it she discusses some of the most outrageous claims Gwyneth Gwyneth and Goop have made This includes saying wearing bras will give you breast cancer Which I'm pretty sure if you have boobs that to fill a bra You are probably more likely to get breast cancer But you know correlation means causation right Gwyneth says that she's not toxic But talks about incorporating alcohol and Botox into her lifestyle, which are two known Scientifically proven toxins. Dr. Gunter also notes how Goop uses fear-mongering phrases to cause readers to fear the toxicity of the products They use and toss them out and switch for Goop instead Once again, it's creating this trust so that you know your consumers and readers trust you And want to buy your products instead of other competing products, which is you know a smart business model But kind of evil, you know The thing is the word toxin itself is used so liberally on the Goop website with no real definition or scientific backing Reading misinformation causes real people harm. They stop trusting what their doctors are saying and they try Alternative alternative like it I say that and they try alternative products instead of seeking Professional help at the very least a lot of people are wasting their money And at the very most a lot of people could be harmed or damaged by this misinformation This whole situation How do we thinking about a story my mom used to tell me my mom's a gerontologist, which is the study of aging and Told me about a small island in Greece with the highest population of healthy elderly people When studying this island it was found that the residents do eat more veggies And they cook with a lot of olive oil, but they also drink very frequently and party quite a bit They're very social people with lots of social gatherings and a lot of the elderly people take care of the younger on this island But it's still unknown what exactly is the biggest cause of their health So the biggest takeaway for that is that health and wellness is a broad spectrum And it's more than what you eat or put in your body and on your skin and anyone trying to convince you Otherwise is probably trying to sell you something. Anyways, I hope you guys enjoyed this video on Goop It's a super interesting topic for me and one that I could probably talk about forever Subscribe for more business videos and like this thumbs up if you want to see more in-depth analyses on different types of businesses And their business practices some unethical some maybe just super interesting and hopefully we are forwarding the consumer-minded individuals and have a great rest of your day