 So we had the SID display week and hello, so who are you? Yeah, I'm Sangang I'm from Halation Photonics in China. So Right here with the Halation Photonics and hi, so who are you? Yeah, I'm Alan from Halation Photonics So what is this? It's a special zero-power LCD e-paper like this black Zero power LCD. Yes. Is it by stable LCD? Yes by stable black and white LCD pure LCD low cost no ink no ink at all So and you have all these here and you can show how do you change? So it's perfect for shelf labels. Yes, very cheap solution for shelf labels So how's the contrast compared to ink a little bit lower? Like you can show this one. How's it lower? Why is it lower? Because this is a naturally LCD is a different structure and different Way for doing this place. So the black is not as black. Yeah, black is not that black But the white is close to the ink of white. Yeah, and so Madden you say low cost shelf labels Cost is very important for this market, right? That's the reason you'll see so many papers You have to compete with the papers plus labors. So in this case, I think LCD can has their Annotation and You can change again. So you have big size like this and it's connected. How is connection here? You can change the whole store in one click. Yeah, just one click automatically But is this a really real product or is just a prototype? No, it's a product in you use in in where in many supermarkets in Which country in China? Germany Germany So how's the price price hoth compare with the ink? Similar size What is the problem other than the contrast you have other problem Well, we are having road map to improve the contrast. It's going to be next generation so we are closer closer to ink performance and The refresh rate is a little bit slow little bit slow, but for this application doesn't really matter So can you click again? What happened when you click when it's happening? It's a RF transmission and what happened in the screen. Yeah, the screen Will write off the current image and they show the new image from RF transmission So it writes off it does by layers. Uh-huh, and then it comes this way Yes, how why does it do like this? I just trying to have a form to save some power. It's a Driving mechanism. You do this for a long time or what is a new or? This technology. Yeah, it has been five five years around five years to be working And where are you based in China in Suzhou? Is this where you are? This is where you're based Maybe What is this? this is a relatively new technology for shudders for the shudder diffuser and Use electronic control so a shutter where? Shutter for example for camera you from the camera you want to protect your privacy You don't want like hackers to hack your camera and then you can have a physical shutter or electronic shutter like us So it could be very thin no cost So as a physical it's like physical shutter. It's a pudding front of the camera But it's transparent. Yeah, when it's transparent, it's just like glass Where's the blocking it is the block fully transparent fully transparent like a glass losing some transparency No, no, no, no losing transparency and the very low haze But where how does it work? Can you show or we can switch? I think yeah So you see this is a typical glass we have there. So now it's a transparent state and Can goes to spectrum so it's not everything So whenever you think about you want to use your camera you can open it. Whoa It's just like glass So is this unique nobody else do this? Yes, this is a very unique. It's our IP based technology Let's this turn up. Is this our information about you? Yeah, this is about our factory. I think we have a plant actually in China So what does it say here CB optic CB optic crystal bright optic is a joint venture company with halation and another company In Taiqiu and also Chinese company. It's a public company there. What do we have over here? What is this? static zero power So you can see my fingers Yeah, it's like a static billboard display on the back to yeah Can you make it? Transparency we can We have different levels So you can write them off and then we can I think Switch to an image What is happening now it's a printing for every line by line the printout of the image and Then So by stable Nobody else do this. Nobody else is a very new Our IP based is any chance you can do faster refresh rate or never now this stage because for this application We want to like a by stable power saving So if the fast speed you can just use a conventional LCD or ink or ink is slow. It's not fast ink is Click and yeah faster than us. Yeah, but for video rate, I think you can use conventional CD You're not playing to do e reader not this moment Just shelf label shelf label low cost and the shutters and sour Advertising advertising demos for this digital signage something that yeah in the future we do and can you increase the contrast and Can you increase what's called? Yeah, like the vivid colors or something that more colors what you can do Yeah, I think in the future if we we upgrade the information upgrade the materials We can possibly increase the contrast ratio. It depends on material Properties And are you very famous or your small company or we'll start up a company and we're working for like these guys They all from the same company. Yeah, and What's next next? What's your plan in the future in the future? Well, we will do materials We will do plant for manufacturing. I think this is all new technologies. We have new materials plus self-manufacturing So this is a plan for