 Artist, what is the best way to roll out a song in 2023? I think to get that answer, you should listen to the fans. This is what this fan is saying right here. She says, I am so for indie artists and I get the need for organic marketing, but it only took me a week to go from headbopping to scrolling and the song isn't even out yet. Now, what is she saying? I heard a teaser, all right? And I was bopping my head as shit go hard. I love it. And then next thing you know, all right? Within a week, I'm used to this. I've heard it multiple times. I kind of forgot I'm not as interested and the song isn't even out yet. Now, bro, that's a week. Like, that's not that long dog. Like she's saying it, but I guess she kind of says it only took a week, but man, you kind of, I don't know, I respect it. I respect it, right? Because she also acknowledges she understands that artists need this, right? Now we'll get to why this is important. I'ma still stream it, she says. I'ma still stream it though, because I was vibing with it and hope she gets paid. So that's the part that helps. That's the fan, that's the fan. See, you gotta respect this chick. You gotta respect this chick. She understands that you need to do promo. So she's partaking in your promo and listening so you can build up in that experience. She actually likes the music and she's still gonna stream it even though she's less interested but she also just gave you this game. Yo, I'm less interested. I need you to move this thing along, right? Now, what does this mean at the end of the day? Where are we when it comes to music marketing rollouts because of the TikTok client? We've said this for years. Everybody's been saying this is no surprise in terms of the shorter and shorter attention span that people have been getting, right? It sucks, but it is what it is. All we can do is deal with it, not try to change it when we're working on our own individual projects. So you cannot spend forever doing a rollout. You can't. Barely spending two weeks. Barely spending two weeks and you better have a lot of people rocking with you. Now, there's a couple of ways that we can approach this to navigate it but the base advice and thought that you should be thinking now is eliminate pre-rollouts. Go that hard with it. Sacrifice any pre-rollout, only create, I mean, only rely on my creativity post-rollout. Spend all my energy there. And I've been saying this for years just from the standpoint of like, if you don't got a lot of money, attention is expensive. It's hard to get attention. So you might as well have that thing out so they can find it as soon as it's out versus people looking for it and it's not out. And now they don't see your next post when it finally comes out and they just forgot about it, right? Or now I gotta run another ad to remind them that it's out after I ran a first ad to tell them it was coming out and I really didn't have money to do that. So I'm probably only gonna have enough money to let everybody know, right? That has always been a bad strategy for the artist on a budget, right? Yeah, yeah. Now, with that being said though, you add this element of the low attention span, the shorter and shorter attention span and the competitive market of always being saturated with music left and right. Like she said, rest a week later. I'm done with this thing. And we've seen it, we've seen it. Yeah, I was saying. Some examples that hurt, you know what I mean? Songs that should have been came out but they took a while, right? And fans have turned, they got angry. And Sam mentioned, it's funny, Sam mentioned some artist that I had never heard of until two days prior when I was talking to artists. I thought the artist was Australian because I was talking to some Australian people. I was talking to a fashion, his manager. But apparently they're not, but it's happening to them right now. People are mad because she is not dropping the song fast enough. Do you remember the name of that artist? No, I don't remember. I remember the story when I had never heard of it. May, I feel like May was part of her name or something like that. Like M-E-R or something like that? I don't know. No, it's not getting all that. I'm gonna lead you astray. Anyway, it's happening with the artist right now. It happened with Sam Smith last year. All right? Sam Smith on the level that Sam Smith is was taking a minute to drop a track and people were like, yo, bro, I'm not rocking with it anymore. As a matter of fact, we had some comments for him. I'll try to pull him up. Let me take a quick second to say, if you're an artist trying to blow your music up or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff. And we've now made the way we've branded multiple artists and helped them go viral completely free step-by-step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply. It's completely free. But the thing is, we're not gonna let everybody in forever. So, the faster you apply, the better your chance of getting accepted. Brandmannetwork.com, check it out, back to the video. All right, so here's some of these comments on Sam Smith's post, one of his promos. I'm not even excited anymore. I'm just annoyed. I'm already over the song and it ain't even out yet. In the same way, your promo can go viral and Goodwill for your song can go viral, Badwill can go viral just as fast. So, keep this in mind. How could you do us like this? We've been waiting. Another comment. The extension better be so it can be changed. No, so it can change to actually be about a mechanic. Okay, that's an inside joke related to the actual song and everything. That's different, but he did get his album extended, which made people upset even more. This is the song. Release now. Excuse me, you originally said the 12th and the 15th. Now the 22nd, people are getting angry. We've seen that happen before. I will be pretty upset if this is the only good part of the song. And that is another part. People kind of get that suspense and anxiety, like, yo, I keep hearing this part. Why do I only keep hearing this part? Is the rest of it not good? That's a real thing that people wonder, right? And another one says, no, see, I get it. But at this point, I've heard it too many times to care about the actual drop. Fans are telling you this. Listen to the feedback, bro. It's right there, so don't put yourself at risk. And here's a few ways to think about this and navigate this whole situation. So number one, if you are dropping a song, all right, and you wanna do promo, you can start by just say, hey, I'm only gonna do post promo. That's the easiest way out, all right? Option number two, you could be a big star. Now, if you're a big star, why is this relevant? Big stars who are already in an infrastructure, like a label system, they have resources to push beyond TikTok. So there might be this massive groundswell on TikTok. That's angry that you haven't put it out. But still, there's so many people that are not on TikTok that they have reach and access to that they can just lean over there and rely on that, push on the radio, Instagram, and all these other places where the bad will hasn't really gained yet. And then TikTok has time to catch up, right? You know, like, all right, babe, like I know you're not talking to me right now, but I'm gonna be downstairs, you know what I mean? Like, they can do that to you. So there's that, but the problem is a young artist or aspiring artist or let's just say artist without the leverage of a label and TikTok is your momentum, that is the biggest momentum that you're gonna get. There's nothing greater than that and you don't have the resources and amount of people incentivized to try to push you over the hump anyway to actually get over that hump. Like, you actually are gonna negatively impact your brand, not just that song, probably your brand or your opportunity to move like that again. All right, so there's that. So be a big star is the third way. Now, here's the ways that if you wanna do some pre-release, you can do a longer pre-release, but you have to be a little bit more creative and you referenced this before, Jacory. So doing song rollouts or project rollouts that aren't about the song or the project, more specifically don't have the song or project music in it, right? So if you look at the Drake 21 Savage campaign, right? Oh, it's the Vanity Fair, like these fake covers and we're doing all this stuff that's not actually the song itself. So they don't actually get tired of the song. They build hype that something's coming out, but they never hear the thing to truly judge the thing and feel direct suspense about that. All right, it's gonna buy you more time. It's never gonna buy you forever, but it's definitely gonna buy you more time. But you know, there's been projects where we never heard of music and like, bro, it's been five years. Like Dr. Joy still ain't dropped. I can't remember what he hasn't dropped. It's been so damn long. See, I guess, yeah, exactly what the next chronic. But like, seriously, you can do these creative things promoting a song related to a song or just saying I'm coming out with something or depending on where your audience is, your base is. You can create things around it that allude to the story, right? Short skits, whatever that don't play the music itself which will extend the pre-release and then maybe you do it one time leading into it, right? Or a couple of times, but the song needs to come out fast after that happens. The last thing is very simple to something I use which is that best part of the song that you know you're gonna push for real, for real, don't tease that part. Tease another part of the song. So then they gotta mix up and then they catch a little surprise and even if they do get tired or judge something it's based not on the best part of the song so they're still a gem. And once you start doing the promo, it's like, yo, this is crazy, this is new, this is fresh and now I wanna hear the rest of it and how they connected that other part they play with this amazing part that I love so much, right? Those help navigate the situation and y'all can play those five different solutions back but it's difficult and teasing today as beautiful as it is to tease and then be able to release a song after you see some hype built for it, you need to be able to do it in a timely manner. Don't be in a situation where the song's not finished at all, right? Also, just be in a situation when, where you already know what to do when it drops. Right? So I'm gonna do this that in the third I'll have this budget, right? That I wanna apply to the song if something does happen. You always need to have like that at the back of your head whenever something drops or you tease something it could go at any time and you need to have some sense of what you should be able to do if that happens, right? One thing you can do is do the fake tease when really you know it's coming out anyway but you act like it's not coming out or you were just teasing it organically. Oh my gosh, y'all really like it. Three days later it's out. We've seen that. I forgot you pointed that out about somebody recently too. It was like, I don't know, TikTok. It was. Yeah, it kind of just debunked his old shit but I guess we're not gonna do it out here this episode or did we do it on the episode and put it out? I can't remember. I don't think I put it up. All right, cool. It's one of the ones we tried. Dang, dang. Saved. Saved. Okay. Well, those are just a few things when it comes to the pre-release, how you think about it today. If you wanna navigate the pre-release and then of course there's an entire post-release strategy playbook that we might go even deeper into on another episode. You wanna do more of a point-by-point episode and cover a whole segment on that or do you just wanna throw like a two-sentence statement on them right quick and be done? My point the whole segment could be fall. You can do that? Yeah, that could be hard. So just wait on that. See, there goes the T's. That's how you do it, which I ain't get no tips, you know? I ain't get no tips. Oh, man. Well, all right, so moving on though.