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Published on Jun 30, 2015
What keeps you trapped in red oceans as you sail towards new market space? Be sure to check your mental models that can undermine market creating strategies. http://buff.ly/1HjjUyh Here authors of Blue Ocean Strategy globally preeminent management thinkers Chan Kim and Renée Mauborgne share the six most salient red ocean traps that keep you entrenched in red oceans. Do you find yourself in crowded, highly competitive markets with shrinking profit margins? Do you want to break out of the red ocean of competition? If you do, you are like most companies that want to leave the existing market space and set out to make market-creating strategies to capture blue oceans. But despite the will to create new markets, many companies struggle to create blue oceans of uncontested market space.
What keeps managers from creating new markets? One of the reasons is red ocean traps – managers’ existing mental models – ingrained assumptions and theories about the way the business world works. These mental models undermine executives’ attempts to create uncontested market spaces and keep companies anchored in existing red oceans of competition. Do you want to know what the red ocean traps are? Read our blog post here https://www.blueoceanstrategy.com/blo.... Read more about the red ocean traps in the expanded edition of the Blue Ocean Strategy book http://buff.ly/1HjjUyh
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