 eBay has secretly recently released a new way to promote all of the products that you have on your stores and get more sales. I'm talking about none other than PPC. This is a huge method used by the biggest companies around the world like Amazon, Facebook, Google and more. And now finally eBay has joined the party. In this video I will show you how you can run your own PPC campaigns and how you can optimize them and I'll show you the campaigns that I ran in the last couple of days, what sales I got and how I profited. Quick intro and let's go. Hey everyone, glad that you're all here today. My name is Liran from AutoDS. I'm the content manager and I've also been selling online for the last several years and in this video we are going to talk about eBay PPC. This is a new great way to promote your products. I've been testing it for the last couple of days and it's actually been working pretty well. I'm going to show you guys exactly how you can run your own campaigns and at the end of the day get more sales. One second before we get to it, if you have not done so yet, do not forget to subscribe to our YouTube channel to always stay updated on all of the latest and all of the hottest topics that we have coming out in the world of drop shipping and selling online. Having said that, let's jump straight into the action and see what this PPC is all about. So for those of you who do not know, what is PPC? It stands for pay per click. So this is a way to promote your products or promote your store and simply put your product in front of your right target audience that are interested in buying your product. Now, once again, this is pay per click. So every time someone clicks on our sponsored ad, we're going to pay a fee to the selling channel. In this case, eBay, we're going to pay them a promoted fee. So for those of you who have been drop shipping or who have been selling on eBay for the last few years, you know that eBay has the promoted listings campaigns. This is a different system than the PPC. Let's jump straight into it and I'll show you what I mean. Go to your eBay seller dashboard. This is mine. And what I'm going to do is hover over the marketing and click on advertising dashboard. And here we can see my promoted products. Right now we're looking at the promoted listing standard. This is not what we're looking at. This is not what we want to go over. This is eBay's old way for promoting our listings. I'm still running this promoted listings from my listings, but I'm also checking out the PPC. So I'm doing some A B testing to see what works better. So for those of you who don't know the promoted listing standard is eBay's old way of promoting your listings, which means you are paying eBay only after you make a sale. So on promoted listing standard, you can tell eBay, all right, you can take 1% or 5% or 10% or whatever you want to give them. Tell them this is how much I'm going to pay you eBay from the listings price every time you help me make a sale through promoted listings. So you don't have to pay for clicks, but you do have to pay once your product sells. Now this is different once again from pay per click where you're paying for eBay for every click. But in PPC, eBay will promote your product much, much better. You are bidding against other sellers in the same category in the same niche, and the promotion simply work much better that way. So we're going to click on promoted listing standard. Then we have this little dropdown. We're going to move and click on promoted listings advanced. This is eBay's new PPC system. So I'm going to click on that. And here you can see I only had one campaign, only 105 clicks I was able to make a sale. But let's get into it and show you exactly what we have here. So while we're on the advertising dashboard, we're going to click on create new campaign. And here eBay is asking us what kind of campaign we want to run. So the standard once again is the regular promoted listings campaign where we pay eBay a certain percentage only after we make a sale and the new advanced beta version of the PPC. So this of course is what we're going to choose. We're going to click here on create campaign. So first things first name your campaign. So I'll just call it all items. And what I'm going to do in this campaign is I'm simply going to run PPC on all of the items that I have on my store. Then I will see and start to analyze what's getting clicks, what's getting sales, and start to add more products that are getting sales to my store and add that also to my PPC campaign. So first we're going to start a very broad PPC campaign on all of the products that we have on our stores. So we're going to name our campaign all items. Then we're going to set our daily budget. Now in some cases eBay is going to use all of our daily budget and in other cases it won't. But we do want to set a daily budget what we know that we can spend and we won't mind. So for example, I'm going to start with a $5 a day daily budget and of course I'm going to watch it every day. I'm going to refresh my promoted listings campaigns, the advanced PPC promoted listings and see how it's going. Make sure that I'm not spending too much money without making sales and profit in return. So set your daily budget to whatever is comfortable for you. My recommendation is to go anywhere between $3 to $5 a day, start testing it out and see how it works before putting more money into it. Then you have your start date. So today is November 9th while I'm recording this video. Then you have the end date. I'm going to leave it on continuous for now but you can set an end date just in case you won't be here every day to refresh and see what's going on and you won't want to spend too much without analyzing your ads. Then you have your ad group name. So you can give that a name too. In this case we're going to keep it on all items because there's nothing special in this campaign besides putting all of my listings and giving it a daily budget of $5 and starting to analyze and see what works from there. The next step is to start adding listings to this campaign. So I'm going to click here and add listings and here are the images that I have on my store. Right now eBay is showing me one to 100 of my 1,200 listings. What I'm going to do is scroll down all the way and show more items per page. So I will show 200 items per page and now I'm simply going to add all of these products to my store. So I'm going to click here to both grab all of the items on this page, scroll down all the way and go to page two, rinse and repeat. So grab all of the items here. As you can see up here I have 400 listings selected, 200 on the first page, 200 on the second page and I'm going to continue repeating this process. Now what you have here as you know is the product which is being blurred for a healthy competition. You've got your selling price, well how much you're selling at four, the quantity, how much you have listed. You have your search impressions which is how many times you're listing, this specific listing is being shown on other people's search when they search something for eBay. So they saw your listing, doesn't mean that they clicked on it but it was in front of their screen. So that's how much impressions you're getting for that specific product. Then you have your days on site which is how long this product has been listed on eBay and you're sold. So how many times this unit sold? So as you see here I have a pretty rich selling history and this is page two. So what we're going to do here is once again grab all of the products then we're going to click on add. Now we can see that 400 listings have been added to our ad group. I only stopped after page two but in your case keep going until you fill it all up. Then you can choose your keywords. So these are the keywords that are relevant for the products that you have for the listings that you have in here. eBay is going to give you a whole bunch of suggested keywords which once again it's being blurred for you so you can't see it but up here you can see that eBay gives you up to 1,000 suggested keywords. So if you have enough listings it'll fill it up with all of the relevant keywords that eBay found for the products that you have in this campaign. So in this example I'm going to stick with eBay's 1,000 suggested keywords because they're all logical, they make sense. You can add your own and you can also click on negative to blacklist keywords from being used in this campaign. Then you have select your match type as exact or phrase. So if I click on this dropdown menu you see that I have those two options exact and phrase. What this means is if you go with exact then eBay is only going to show your listing if the keywords, if the customer or if the viewer, the buyer type the exact keywords that you have in the suggested keywords. So it needs to be the same keywords one after the other then your listing will show up to that viewer or you can choose phrase. What this means is you can change the words around a little bit, mix them around and if the buyer, if the viewer types down your keywords not in the same order that you type them it will still show your listing to them. So it really depends on your listings, on the titles, how relevant they are to the product and so forth. You should definitely A, B, test exact and phrase and see which works better for you. I started with a phrase because I wanted to go more broad and I know that they don't have to type the keywords in the same exact form in the same exact way as shown in the suggested keywords but once again you can definitely test around with that and see what works better for you. Then you're going to click on add keywords. This will add all of the 1000 keywords with phrase as the match type. Okay, and then once it's done you'll be able to see the keyword bits down here. So here are the keywords, once again blurred for you but not if you're creating your own campaign. Status is new, the match type is phrase. Then we have the suggested bit. So here eBay is telling us you can either go with suggested or you can have your own fixed rate. These prices is how much we're going to pay eBay for every time someone clicks on our sponsored ad for that specific keyword. So for example, eBay gives you the suggested of 12 cents to 13 cents for the specific keyword and let's move down to something that has a little bit more gap in between them. So this one, for example, this keyword is going for a suggested bit of anywhere between 10 cents per click to 25 cents per click. eBay is telling you, hey, let's meet somewhere in the middle at 17 cents. Even though they're telling you that you're going to pay 17 cents per click and in other cases I've even gotten 50 and 60 and 70 cents per click for items that have a much higher competition on them, it doesn't mean that eBay is going to use all of that for every click that you have. Even if I have 17 cents here, eBay could charge me around nine cents because that is what I was ranking with with my other competitors. That is what we were competing with. There is not too many competitors on this keyword so for eBay, 10 cents was enough to have me sponsored on top of my other competitors who went for five cents or six cents and so forth. So once again, here you can choose a suggested bit. It doesn't mean that eBay will use all of it. They can if the competition is tough and one tip that I can give you is no matter what bid you are giving eBay, once you get a sell, you want to increase your CPC, you want to increase your cost per click and that way you can scale and get more sales but we'll get to that soon. So here you can leave the suggested bid or go with a fixed price. So here you're telling eBay, hey, I don't care what you're telling me about what the suggested bids need to be, I want to pay you up to a fixed rate of let's say 10 cents per click. So here you're telling eBay, no matter what, you can charge me up to 10 cents per click. So now you can see that all of my items have a fixed price of 10 cents per click. This way eBay can charge me only once again up to 10 cents. So if the product has a lot of competition, I'm probably never going to be sponsored. No one is going to see it but if the product doesn't have a lot of competition, doesn't have a lot of auction and bids, then 10 cents will work. So once again, here choose whatever is good for you. Then go ahead and click on lunch. Once you do that, your campaign will be live and people will be able to see your product more and what you're going to do next once your campaign is live, you want to start to analyze it at least one day later and see what's going on. So every day, every morning when you wake up, go to eBay and do this. We're going to head back to the seller dashboard and once again, go to our advertising dashboard. So hover over marketing, click on advertising dashboard, click on promoted listings advanced, which is our PPC campaign. Then scroll down to analyze how it went. So here you have a graph showing you how many impressions you got. So here as you can see, the impressions went higher and higher. Here I stopped the campaign so it went low and to get a more detailed explanation, by the way, you can see other things that are not impressions like clicks and sales. So if I click on clicks, then you will see a graph showing you how many clicks you got every day and sales, how many sales you got every day if you got any. So here I had my sell of $40 and my ad fee was just a dollar and 26 cents. That means that up until this point I paid eBay a dollar and 26 cents in fees and I was able to make a sell worth $40, which in this case I had a profit of around $10. But what's important here is to scroll down to the campaigns here and here you can generate a listing report. So what we're seeing here is the campaign type, which is all items, the status is ended because I already ended this campaign, when I started it, when I ended it, how many listings I had in that campaign, how many impressions I had overall, which means how many times my sponsored ad was shown in front of someone under search results, how many clicks I got from those impressions and how many times my items sold. So here we're only seeing one sell in a week and that is perfectly fine. I will tell you why in a second. Your total sales and your total ad fees. So in this case, I let the campaign run a little bit too long and I pretty much broke even here. I didn't make any profit. I may be lost a dollar or two, but that is not the point. I'm going to show you soon what I did on my second store to start making profit from what I learned in this PPC campaign. So what we're going to do is we're going to generate a listing report. You can also generate a keyword report and a search query report. This means that eBay is going to give us an Excel file showing us all of the keywords or if you go with a listing report then you'll see your product's title. Keyword is you'll see what keywords you ranked on or the search query report, which is what people search for to get to our product. So you have a lot of information that's actually worth a lot of money here way more than what I spent here. So what I did here was I generated a keyword or a search query report, whatever's comfortable for you. You can even go for listings. And what you're going to get is a file that looks like this. So what we have here is the campaign name, which was All Items, the campaign start date, the ad group name. Once again, we named it All Items. And what's important here is the search query, which is what we're seeing here. You guys once again are seeing everything blurred because this is sensitive information for a healthy competition, but you will see whatever you're seeing on your screen. Then you have the impressions, how many clicks you got, CTR, which is click through rating. What is the rating percentage of when someone sees my ad when they actually click on it? So what's the percentage of that? Sold quantity, how much I sold, ad fees, how much I paid for that ad, and sales, how many sales I made in dollars. And if we go to the right, you'll see more information like the conversion rate, the return on ad spend, the average cost per sale and average cost per click. So what I did was I stood on this line right here, this row, and I started a filter. So I clicked here and I clicked on filter. You can also find it in data and filter. This will create a filter. And then this way I will be able to filter from largest to smallest. For example, I wanna see what gave me the most amount of impressions. So I'm going to filter this by largest to smallest. And here I can see how many times my listing showed in other people's search queries, how many times it showed from largest to smallest. So this search query showed up in 336 people's computers when they searched for something. This search query showed up 300 times and so forth. Now the search query once again is what people search for to see our ad in front of them. So this gives you a lot of information of what people are actually searching for on eBay and how you rank over there. Then you've got the impressions and clicks. So this time let's check out the clicks. So I'm going to go from largest to smallest. And here I can see how many times people clicked what they had to search for here on the left side in order to see my listing and actually click on it. Then you've got the CTR, which is once again the click through ratings. So the higher it is, the more people are clicking on your ad. Then you've got the next piece of information, which is very important, how many times your product sold. So you have the sold quantity. And here I was able to sell one unit of this specific product when someone searched for this. So it showed up on 18 people's screens. Three people clicked on it, which gives me a CTR of 16%, which is relatively high, that's good. Three out of 18 people clicked on my ad when they saw it. And one of those people, one of those three clicks actually sold. So three clicks, one sell. That is a very good conversion rate of 33.33%. And a return on ad spend of 72.71. So that is actually really, really great, great results. Average cost per sell cost me only 55 cents and I made 10 bucks profit on that order. My average cost per click is 18 cents. So they clicked three times. That gave me my average cost per sell. Now, when I got this piece of information, I realized something. All of my store, the store that I had 1000 products is a specific niche. So I have pretty much one niche running through all of those 1000 products and only one product out of those 1000 products was out of my niche. It was something that I even forgot that I had it there and that is this product over here. So I realized something from this PPC campaign. One, I should have ended it sooner and I knew that, but I wanted to see what happens if I keep it going. So I should have ended it once I had that one sell when I should have realized that all of my niche, it doesn't fit the PPC campaign. And that's because it goes, it's a niche with specific measurements. And if you're not looking for that specific product in those specific measurements, then you're always going to click on something that was brought that brought you there. But once you click on it, you see that it's not your model type. It's not the measurements that you need. So I'm just wasting a lot of money on clicks. Let me give you an example. Let's say you're selling a lot of iRobot accessories for let's say iRobot Roomba 690 and 980, those specific models. But on your PPC campaign, you ranked for keywords such as robot accessories, which is very, very broad. So everyone who was searching for robot accessories for their specific model type, they will see your ad there, even though they have let's say, I don't know, a Nebot or any other company. So they search for their specific model type. They search on eBay for robot accessories for, I don't know, D-Bot version V87. But they saw your iRobot ad, which is not relevant for the product that they're searching for, but you also wanted to rank for robot cleaning accessories or robot cleaning parts or something like that. So that is something very broad. It's not specific to what you're actually selling and you're wasting a lot of money on people that are clicking on your ad and then seeing that you're selling something for iRobot when they want something for D-Bot. So if you have something specific that you're selling, you need to give it that specific keyword and don't go for something broad where you'll be wasting money on a lot of clicks. However, on the other hand, that one product that's sold for me is not a specific product for a specific model. Let's say that it is a mop and brush kit for cleaning your home. You don't have to have a specific home model or a specific measurement to buy a mop and a broom for cleaning your home. So what you're going to do in this case is you're going to simply import a whole bunch of mops and brooms to your store and put it inside your PPC campaign for home cleaning supplies, house cleaning accessories and rank for those keywords. If someone clicks on it, his click will be relevant because your mop and broom can match his certain house. Once again, his house doesn't have a specific model and what you're selling fits your keyword. So this is what you wanna do and this is what I did over here. I took that one product and I said, wow, I forgot about you. What I'm going to do now is on my second store, I'm going to add at least 20 more products from that specific niche, from that category, more listings that are relevant, that are similar to that variation. So that's exactly what I did and let me show you the results after only one day. Here's the second Excel file that I just exported today. Let me show you the store really quick just to show you that it's the same. Here's my second store on my advertising dashboard. Once again, I'm going to click on promoted listings advanced and I'm going to scroll down a little bit. As you can see, this is of course the campaign that I'm running. I've got 5,000 impressions so far, two items that sold, one from the first campaign and one from the second one that I only started yesterday. So that's one that I'm going to show you now which is optimized since it's a product that I got from my first PPC campaign and here I simply try to multiply my success by adding more products that are similar to that one and creating a campaign specifically for those 20 items. And today I can tell you for sure that I'm going to add at least 50 more if I have the time for that. Where is my VA when I need him? So this is the amount of impressions that I got overall from my two campaigns. This is the campaign that I want to show you. So this is my campaign's name. I gave it a name, I didn't give it a general name like all items, I actually gave it the specific niche. So sorry that it's blurred. The status is active because it's still running as we speak. It started on November 8th, today is November 9th so I just started this campaign yesterday even last night before I went to sleep. It didn't end yet, it's continuous. I'm gonna keep it going for on and on and on and on. I actually had only 11 listings so I wanted to add 20, I only had time for 11. But I know what I'm going to do next. I hope that you guys do too. So I only added 11 listings. For those 11 listings I got 1,033 impressions, 13 clicks and one sold. So that's telling you that something here in this niche with the PPC campaign is working. Total sales, $44. I made, I think about $12 in profit here. And my ad fees so far have been $3.41. So definitely worth it and you can imagine what would happen if I had 100 listings instead of just 11. What I did here in this campaign once again I gave it a daily budget of $5. And when it asked me what listings I wanna add, I simply added those specific item IDs. You can even search for your item. So for example, if they all have something similar in their title, you can make a search and add those specific products inside the campaign. So that's all that I did here and let me show the Excel file. Okay, so what I did was I simply clicked on this dropdown here and I generated a search query report. So we've got the campaign name which once again is blurred for you guys. Sorry about that. The title of course, which you guys cannot see, that's the product's title. You can generate a search query report to see what people searched for. But if what you did was generate a listing report then you'll just see your product's titles, the product's prices, the quantity available. But let's get to the important stuff. Let's create a filter here. Let's sort it by the sold quantity. So here's the product that sold, $45.99. It got 26 impressions. So I showed up in 26 people's screens, one click and that one person that click bought the product. So I paid 14 cents at fees over here for that click. The conversion rate, the sold quantity is 100% because if one person clicked and that one person bought that's a 100% success in the conversion rate. The return on ad spend, of course, the higher, the better, 314.21. I wish this same amount of success to all of the product that you guys are adding to your stores. The average cost per sale, average cost per click and so forth. So what you see here is only 11 listings that I added. These listings have to do with the first PPC campaign that I ran. My whole store once again is one niche but I have another one product that's from another niche that I completely forgot about and that's what got me the sale. I explained why in this video so I hope that it's understandable for you guys. And then what you do is you analyze your ads, you see what worked, you add more products that are similar to the one that worked and you put it in a separate PPC campaign. Of course, guys, it's all about A-B testing so don't just test one thing. Test several things at once. Test several niches at once. Test one campaign with exact phrase and one campaign with a non-exact phrase. It's all about A-B testing, seeing what works and analyzing your ads at least once a day to see what's going on. Learn from your mistakes, learn from what's working well and that way you will always scale and succeed. I hope that this video introducing eBay's PPC campaigns was informational for you guys. I showed you what happened in my stores in the last couple of days and I'm definitely having fun testing this out. So I hope that you guys will turn it into your own success story. Let me know in the comments below if you started your own campaigns and how it's been going so far. Good luck to everyone who's trying it out and if you have not done so yet, this is the time right now to subscribe to our YouTube channel to always stay updated and always learn what's going on, what's new in the world of dropshipping e-commerce and continue scaling your own personal success. Thank you for watching and I'll see you in the future videos.