 Hey everybody, what's going on? It's your man, Kory. Welcome to The Digital Dash where I'll be giving you guys tips on how to market your songs and get those numbers booming. Now, if you're new to the channel and you don't know who I am, I'm a digital marketer. I specialize in helping artists like yourself get their songs heard through platforms like Spotify, like Instagram, like YouTube, and a bunch of others. Now, what I want to talk to you guys about today is the genes behind J. Cole and these Dreamville recording sessions. Now, if you've been living under a rock, he pretty much set up a 10-day recording camp here in Atlanta where he invited out over 100 music artists, producers, music execs, et cetera to work on Revenge of the Dreamers 3, which is set to be a compilation project from him and his Dreamville artists. Now, I was lucky enough to finesse my way into the event and I can say that being on the inside was definitely an experience. There were just a bunch of different artists working together, making music around the clock from sun up to sun down. Like I said, it was a pretty cool thing to see. Now, when I talk about J. Cole being a genius, I'm not talking about solely from an artistic or a musical standpoint. I'm talking about from a marketing standpoint and what this event did in terms of promotion and publicity for the Revenge of the Dreamers compilation project that is set to come. But before we get into all of that, come follow me on Instagram. I made sure to put my app name on the screen. Come talk to me, come engage with me, come give me some video ideas, all of that. Now, with that being said, let's get right into it. Now, reason number one that he's a genius for doing this is that he managed to create a very large organic reach for this event and for the Revenge of the Dreamers compilation album that is set to come. Now, if you notice, there was no other forms of promotion for this Dreamville session. There were no Facebook ads. There were no extensive press articles written about it. It was all word of mouth promotion from the artists themselves that got invited out. And that was the key to the organic reach involving these people who wanted to be deeply rooted in the event. Now, he invited our established stars like ski master Slump God and BJ the Chicago kid. And he even reached down to local Atlanta artists like baby Rose and like young baby take. Now, if you were to go through each of the people that came to this event, every artist, every producer, every engineer, and you just counted up their social media reach alone. He's literally putting his project in front of millions and millions of people and their other fan bases that may not have normally paid attention to J Cole and this project. Another large component of the organic reaches the fact that he gave each artist producer engineer their own personalized flyer that was still branded around the revenge of the dreamers three thing. Now, what this extra touch of personalization does is it gives the artist an extra reason to go hard in promoting the event. And it gives their fans a chance to celebrate when they see that name on their flyer, you know, giving them a sort of we made it moment, making them want to go harder and pushing the event and the project as well. Now, another reason that the dreamville sessions were such a genius marketing idea is the fact that it now puts the compilation in front of new unrelated and unfamiliar fan bases. Now, what do I mean by this? Let's look at some of the artists that got invited up like Wapda 4000, like, you know, Newdy, like K cam or like Reese the flair. Now, I don't know about you guys, but when I think of these artists in their core fan bases, I don't necessarily think that they're the biggest dreamville fans. Like, I can't imagine young Newdy fans listening to Ari Lennox or cause on a daily basis. So now what J Cole has done is he's brought in these people who may not have normally been fans of his artists or even him. And now he's making them pay attention to the revenge of the dreamers compilation and what's going to come following after these sessions. And the third reason that these sessions were such a genius marketing idea is the fact that he has built a large amount of anticipation for this project solely off the fact that we're now waiting to see if our favorite artists made it onto the project. Right? Like, I'm pretty sure that the local artist fans are waiting to see if they made it onto a bigger artist song that could potentially blow them up. And even the much larger artist fans are probably waiting to see if they got a feature from J Cole. Is ski mask going to be on the song with J Cole? I know I'm waiting to see. Now, I know I can't be the only one and eventually this anticipation is going to turn into streams and listens once the project officially comes out because we just have to know, right? Like, we have to know who made it onto the project. And honorable mention, like I literally just thought about this while we were recording. Another reason that this is probably going to work out so well for J Cole is the fact that all these artists who got invited out to the event, whether or not they make it onto the compilation, they're probably still going to support and promote it anyway because they feel so ingratiated and so indebted to J Cole for providing them with such a large opportunity to network and to meet new people that could potentially change their lives. So now they're personally invested in the project, whether or not they make it onto it. And like I said, I'm pretty sure that they're all thankful for the opportunity. Now as always guys, if you feel like you're learning anything today, please like and share this video. Hit those post notifications as well as I wouldn't want you guys to miss anything. Once again, my name is Kory and I'll see you all next time.