 Welcome back to hashtag wine the morning. That is the generic name of this particular program and it's Interpretation Tuesday every single Tuesday at Michelle Lashira is where you can find me across all my social media platform And you can reach out to us on our social media handles. That is why 254 channel. Thank you very much Bye for that particular interview on online marketing. So let's go to Facebook page we have a question for you We're asking how much do you spend on grooming yourselves? That is on salon Baba spa and is it worth it? Make sure you send in all of your thoughts about that and Let's just dive in on the whole Situation and the topic of the day is all about you definitely by now, you know it's all about beauty and Personal care and understanding that the beauty industry has been one of the first rising industry from 2014 to 2018 On only gap of four years. It's hard reason for 26 billion to listen to this a hundred billion So it's the first rising industry that keeps on growing every single year and with me is none other than in Jerry Yishaw who is a trained coach in Cosmetology and also the managing director of Trendy spa and Baba Baba in Tawhalla. Thank you very much for coming through. Thank you for having me So I don't know we are talking and you mentioned you had so many other hearts that you were so like to take you to take these opportunity and properly Mention everything that's Yishaw does. Oh wow a jack of all trades. I Do so many things. I'm an entrepreneur. I can sell anything But I choose to major on beauty. That's where my heart is more Anything beauty goes by me This is one of the best industries that Africa and Just narrowing it down to Kenya. Yeah, she's fast growing. Yes Yes, and now it's over a hundred billion and it still goes on and on so what's made You get into this business. Well, I was Once upon a time as a person Then since I was young I loved myself so much Then I realized that I cannot keep someone's rules in terms of how I look Because I want to wear the hair I want. I want to have the nail polish the color I choose You know, and then I decided to just know one thing or two About beauty plus when I was in college, I did performing arts there was these People who used to come from the Netherlands and they taught us how to do full body massage and all that so putting all that together I Decided to just do beauty Not really decided but passion drove me towards that direction. Okay. Yes, and speaking is it sounds so Enthusiastic and passionately talking about the whole process of coming up with something that it's still a nut because beauty is all Not coming up and just showcasing who you are through whatever you Just have to be so how did the trend is far? Come to life. Oh, how did you get to work with this? Well, I was I Was employed before I only got employed once or twice But my last job was very demanding like I'd go home so late Wake up so early and one thing led to another then I thought to myself Why not have my own business so that I can control time time in terms of What am I go home because I need to see my children and all that? Alright, so how does it feel? Because you've been to the the both worlds of employment and now having a financial I would like to call it financial freedom and also time freedom So how did you get to the point where like you in control of your time I say How is the two walls like if you do a comparison when you're employed? It is very easy. It's a You know, it's liquid. It's flowing like water because they don't care Whether the bills are paid or you need to do is to report on time and all that But then misconception a lot of people have is that when you start your own business Then you have all this time for yourself Trust me since I started my own business I go home much later than I used to I have to be you know More at work really have off days and all that because I have to manage my employees I have to manage, you know the business So I can't say that these much freedom of time so there's some very huge Misconception people have yes that if you're once boss that you get most of the freedom But yes, you you think you become the head like you're the one to think about Every decision the company has to take when you want to branch because now when you start when I started my first branch Now you get inspired by the old first branch. You need to upgrade Then you realize the space you have is small you need to upgrade to another Biggest space in all that which means more employees more of your time and all that Yes, I'm speaking about more spacious spaces that is on trending as far so Let's talk about the kind of services that the spa offers Well, we offer also all beauty services apart from plastic services We have plastic beauty that is you know what you want to do to tattoo your lipstick But these other things when it comes to nail technology Hairdressing massages facials and all any other body care needs we do Okay. Yeah, all right. So we talked earlier on a new mentoring young people were coming into the beauty space And one of the things that I would like to find out what kind of what kind of management style do you have in your in your own in your own company Are you You know like that cop who's always in there look a lot looking out all the people if they're people are actually doing things on The right way or do you prefer just making sure that Even after the your work is actually putting the work you will like to like counter check the thing first of all How a mentor young people is when they come to work It is very unfortunate that in kenya the beauty Beauty and cosmetology schools that we have around they are giving us raw products Okay All these people who are graduating from most of these beauty schools When you employ them, it's like a half baked products So you have to train that person from from hygiene To everything to handle themselves. So, uh, what I do to mentor them is like I need these people to be able to manage themselves Because most of them we pay them on commission So they need to understand that they're their own bosses They control their income if you're not working probably you're not making money so, um I'm not the kind of a boss who is so bossy moving around and policing things around Yeah, because I train my employees to be their own managers You mentioned something about Having employees you have to like train you have to actually do the training again even after from uh institutions That means they're not like a hub incubation hubs whereby after they just come from these particular institutions and they get to be Trained in a situation whereby they gain more experience before they are ready for the market work market They do go for internship. Okay, but I wonder how they do the internships Okay, so that is where the question is before they graduate They have to go for an internship and then they go back and graduate but still It's not up to the standard That employees would expect and that's why you're seeing people who are opening new branches. They're poaching They're poaching employees because They're really not sure about Where they're going to get, you know Much and more qualified Employees to work in their company. So you find those who are coming up with new branches The only solution they have is to poach Yeah, okay, so what would you give what would be your advice for someone who is looking forward to get into this kind of industry That probably he or she is pursuing a course and or looking for an internship Or how can they even reach out to you? Because I'm listening to you and I feel like you have nuggets of wisdom. They can actually acquire from Well, they can reach me through my facebook page trendispa or My instagram page trendispa utawala and what I can tell people who are now starting up Now maybe those who are graduating right now They need to get serious with their work Beauty is paying and paying well. So when you get an opportunity to work Stop messing around and just you know playing around like treating your work like it's you know It's not it does not matter Beauty matters because even you right now you didn't do your makeup. You needed to do your nails So beauty pays and everyone who's graduating they should take it seriously just like the way surgeons take your work Do you feel like it's an industry where people don't take it with loss of seriousness? Yes, they just take it lightly Yes, not not our clients. The clients really take it so seriously, but unfortunately the employees They don't take it with that much required seriousness. So what are some of the challenges of To unlock the beauty market The potential that is still there Right now I would say that the government is kind of overtaxing everything So when you're going to buy your products every date is hiked every date is hiked and the sellers They have all these reasons or it's the port it's worth the government the licenses and all that I think And when all that is hiked up It is very hard When you're giving service to hike prizes to your clients Yeah, so that's one challenge another is now that one of having half baked People who are coming to Look for work. All right. Yeah. So for the longest period of time, uh, I know you don't deal with cosmetics, right? but the global uh international sorry the international Media market they have put a storyline about Certain image of particular kind of section of women being beautiful and they've sold out The products through the skin whitening and the whole process of it. Have you ever Have a client Who has come with the notion like I am looking forward to probably change how I look or my skin color Just because there's that notion of what beauty beauty looks like every day Every day women have women have endless insecurities They will see this woman. They want to look like that. They will see, you know So every time they come but I don't judge them and I don't also stop them So if you want to let in your skin That's up to you. I don't judge them. Whatever makes you feel comfortable or whatever, you know boost yourself as team You know, it's your personal choice Yeah, but trending spa doesn't offer such a cosmetic but we can refer people Yeah, we refer people if we know people who do those things we refer them to those Yeah, so and uh the trending trending spa There's also the section for the gentleman in terms of grooming and everything that goes about it So, uh for the many years The gentlemen have not taken up the aspect of grooming that seriously But they know the the whole situation is changing. Yes with the day kids coming in. So there's a new Era of men who actually care how they look and how they want to be perceived in terms of their looks So what is your take on? What are the some of the clients that you get to at your spa and you feel like My spa really my clientele is okay. We we have we serve all you know all ages, but I can tell you for a fact no one want to look old Everyone nowadays want to see as young as they can be As young as they can look so you'll find that there's so many men spending in barbershops nowadays on their looks Yeah, so right now like you to take this opportunity for guys back at home So that we just just like let's check out. Oh, wow there it is instagram. This is your own instagram page My instagram page Yeah, okay, so it's trendy As far as our line instagram. What about facebook? Trendy spa. Oh trendy spa. Yes. Okay. There is nice braids and lines. Yeah, okay so Are we allowed to mention the rating cards on? How you rate your your services people should just come to you and you and you just Tell them how everything and every service cost I think I should just follow them. Yes, baby. Yeah Okay, we see there, uh, to Russia actually the celebrity she's there. Uh, so, uh, these are jelly Yeah, gel nails. Okay. Yeah Okay, so people can actually the ladies can come with their own design and you can uh, yes Actually, I'm a guru when it comes to nails. All right, so whatever whatever guru. Yes. Well, that's a nice So whatever Nail artwork you desire Tonight, I think it's another thing that you're uh ladies Whatever you are If you have any design that you want you to come to live on your nails All you have to do is reach out to you also do wedding No, you also do weddings. Yeah, we also do weddings. We have a full package of weddings like if you want, um uh, including the the p.s. System the mc is the um The decor anything How long have you been into business? I have been in business I have I have been in business for the last three years three years Wow, this is a law for three years. Yes, love the growth has been amazing. Oh, and the reception from your clients Yes, how are the referrals? Overwhelming overwhelming. Yes. All right. So pedicure and manicure all that And attend the spa utawala. Yeah, okay Oh, oh, you guys do fox locks. Yeah, we do for locks. Oh, we do for locks. We do fake dreadlocks We do dreadlocks. All right. All right. There's a time I wanted fake dreadlocks, but What I got as a result It was something you should come. I should come. Yes So there it is guys. So Trendy spa utawala is the place to be for the gentlemen get groomed up Uh, they have a space for you guys. Oh nice praise Little angels. They also get uh an opportunity to be all made up. Yeah. Okay guys. So make sure you follow Uh, trendy spa utawala on the instagram page and uh facebook. They'll be trendy spa Trendy spa. Okay. Trendy spa facebook. Okay instagram trendy spa utawala. All right We have two branches one branch is at the kimsons plaza The other one is at capitol. Okay. Yes. All right. So, uh, guys, that's all we had for you on matters about beauty and personal care make sure you keep on the conversation going that is on Social accounts that is facebook Y244 channel instagram the same Y244 channel the hashtag to use is entrepreneurship tuesday at michael Ashira is where you can find me across all my social media platforms. So make sure you don't touch that doll Good music coming your way and uh till our time frame, which is exactly 10 a.m