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Published on May 26, 2010
This USA TODAY campaign is primarily targeted to their advertising and circulation partners. The tagline is "What America Wants" and the creative showcases how the USA TODAY brand is uniquely relevant to American people, in a way that no other media company can truly match. The campaign will run throughout most of 2010 with the heaviest flights in the Spring and in the Fall.
I supply one of the background voices for :30 TV commercial. My voice can be heard about :15 sec into the commercial.
The campaign creative was developed by The Farm [http://thefarm.com] advertising agency based in Roanoke, Va., and media planning and buying was executed by Brand Cottage [http://brandcottage.com] based in New Cannan, Conn.