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Published on May 9, 2013
"OTTAVIO MISSONI" Tribute History 1993 - 2003 by Fashion Channel
The Missoni Company was founded in 1953 by Ottavio Missoni and his wife Rosita Jelmini, in their wedding day. Since then, success and recognition have marked their history. The brand is synonymous of aesthetic and creator of new textile techniques, the Missoni signature style is leader in the world in particular in the knitwear sector. Thanks to their creativity and innovative spirit this brand has revolutionized fashion with a very strong and unmistakable vibrant sense of color. With Missoni, the knitwear becomes fashionable and applied art. The Missoni love story starts with a meeting in London during the Olympic Games of '48, when Ottavio (Tai) Missoni, already at that time Italian champion on 400mt, knows Rosita Jelmini. The 1967 saw their debut on the catwalks of Pitti Palace in Florence, anticipating the nude look which at the time was not understood and therefore denigrated by buyers, while journalists described the collection as "eccentric and whimsical". In 1970 Bloomingdale's New York has opened a Missoni corner. The success is now international and The New York Times wrote about Missoni "makes the best knitwear in the world and, according to some, the fashion world's most beautiful". Since then, the historic Maison will be awarded numerous prizes. To ensure the future of the name there are also nine grandchildren, to secure that the strong connotation family and the profoundly artistic craft, typical of the tradition of the company, will continue to shine towards a future and inevitable happy ending. The amazing Ottavio Missoni died on may 9 2013, at 92 years old, at his Sumirago house near Varese, in Italy. All the world regret his great figure! But the true love story of Missoni will live forever in all the fashion hearts.
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