 One of the exciting things about SiliconANGLE Media, Wikibon, and theCUBE is all the events we go to and all the content that we share for free. And that has changed certainly the dynamics of events, but it actually helps people. And I wanted to get some thoughts. I've heard things like theCUBE is everywhere and so many people come up to me and say, thanks for that content in real time in the moment, felt great, it's fresh, and it's great data. But Dave, you're close to a lot of our clients and end users, you're out in the field every day. What are you hearing? Success metrics and proof points, social proof, real proof value, ROI, anything that you can share about what SiliconANGLE, Wikibon, and theCUBE has delivered for folks. Well, I love this discussion, John, because I'll give you a few examples. One is, I can't tell you how many times people come up to me and say, I just joined company X and what put me over was when I watched theCUBE interviews with the executives and their customers and I saw the passion and it really sold me on that company. You guys do a great job of exploring, it's not just canned questions, it's a free form and it really helped me decide on what my next job was going to be. So I love that example. I think the other one is practitioners or what we call doers coming on theCUBE and sharing what they're doing, how they're innovating. The one that strikes me and John, I'm sure you remember is Allen Nance, who's the CIO of infrastructure at Phillips. Huge, global, multi-billion dollar company talking about how there we're cutting the cord and going completely to the cloud, requiring all their vendors to go to the cloud. This was several years ago when that was a pretty radical move and then after theCUBE, we collaborated with Allen because he was part of our network, we wrote, we shared videos, we were out on social together, really helping advance his vision and sharing his knowledge with other companies. And I think the third is the tech athletes that we have on, in addition to the practitioners like Allen, it's the technologists that are leading innovation in the industry and I'll give you a couple of examples there. The first time we ever did Hadoop World, the vast majority of the people out there didn't know what Hadoop was. We had people like Mike Olson on and Doug Cudding who were helping us sort of educate the marketplace. Recently, John, you and I at HPE Discover with Dr. Tom IOT is such a hot thing. We did a sort of little tutorial on IOT. Recently at Spark, you guys did Spark Summit West, we did Spark Summit East. So many examples of helping people not only get educated but understand how to apply technology to create a business capability. Yeah, Jeff, I want to ask you a question because you deal a lot of the events and certainly you work with a lot of the sponsors as well that come in and have collaborated with this new sponsorship model where they want to support theCUBE almost like an open source project if you will. So they get to support our needs, to get to the events. We can do all that great original content and independent reporting. But they get benefits out of that. Can you share, Jeff, the, I know you've done a great job with your team of getting the content out on the network fast. It's one of those things that you've been working hard on. You've been delivering amazing results. Content hits the network instantly. Certainly, CUBE cards with the photos. You mentioned CUBE gems. But the sponsors who work with us, what's the benefits to them that you can share that you've seen? There's a number of them. Obviously, just at its most basic core, they get great content. They get content that they can't get anywhere else. One of my favorite stories to follow up on what Dave talked about is we had a customer on one time and I was not on the set and I was talking to kind of the customer handler at the count. And she said, yeah, I'm the one who makes our customers do unnatural acts. I was like, what are you talking about? She goes, the little vignettes that we shoot for the keynotes that go in between the keynotes are a nightmare for the customers. They can't get the script right. They stumble. We shoot them over and over. It's an absolute nightmare. At the same time we had her customer on the CUBE, she was grinning from ear to ear and having just a fantastic experience. So the customer testimonials that we get out of the CUBE, I really think are second to none and it's something I'm really proud of and I really like to share and really some of my most favorite moments on the CUBE are talking to people and learning things from these doers that we never knew. I mean, we were at EMC World a couple of years ago and I was joking. We went from Sheboygan to the Vatican. We had a guy from Johnsonville Brats in Wisconsin talking about using technology and transforming their company. All the way to a guy from the Vatican who's responsible for digitizing and storing all these assets that were in possession from the Vatican. At the same show, we talked to a guy that ran parking garages and parking garage technology which if you think in San Francisco and New York City is a huge business. So again, we get these really fantastic stories from their customers which I think are second to none. They get the assets, they get much better coverage inside the show itself consistently at any show or app. The CUBE Twitter handle which is really used as the voice of the CUBE and social media will always be in the top five if not higher because again, we're not sharing come to my booth, come win an iPad. I guess people are probably giving away drones now. It's really the top people saying great compelling things that the audience is interested in. So I think really that's just the tip of the iceberg. And again, just purely for the asset value if you were to hire somebody to go film, make a white paper, do a customer testimonial. It costs a lot of money and because of the magic of the CUBE, the magic of the format, the magic of the way we treat people and also the informed nature of our hosts, we just get stuff that nobody else gets, John. It's fun magic to see. Certainly that real time in the moment assets and digital assets that hit the network have a lot of benefits. Super exciting, Jeff. Congratulations, keep up the good work. Peter Burris, you've been tracking digital, certainly the dynamic of these new digital assets as Jeff was saying is in the moment these things are happening. A new force is existing out there with control. The brands are no longer in control. You're seeing a shift with crowdsourcing, with the connected consumer, whatever term you want to use. A new source of relevance, a new dynamic is putting big brands on their heels. He advertises the brand marketers, folks that traditionally used to market at events is changing. How is the digital assets in the moment, in real time changing the dynamic between consumer, the ultimate end customer and the brand? Well, the most important point, John, is that if the digital asset is produced in a form that someone can apply it to their challenge, they'll use it. We've seen that over and over. The social graph of how commerce works, of how people are exploring options, how people are taking action is rewiring as a consequence of digital technologies. But context remains very important. Ultimately, people choose to enter relationships based on what they're trying to do. And if digital assets make it possible for two or more individuals or businesses to be able to say, that's what I want to do, it facilitates the creation of a relationship that then can have significant commercial value. And so by doing a better job of capturing this content, that's in the moment producing it so that it is easily distributed, so that the range of folks who can use it is infinite. And then making it possible for it to be embedded in how work gets done, that's the special sauce. That's the magic. A new way to engage, a new way to distribute content, a new way to create content. Dave, super exciting. Any final thoughts on your end around this new way and benefits to brands and people who work with us? Any final thoughts? Well, John, having worked with you now since early 2010, it's been really a pleasure to grow a team with you, to create new capabilities. And now I'm really excited about bringing those together in a platform that can help advance this whole digital revolution. And I'm really excited about SiliconANGLE Media's role in that, of combining great content with really easy to use software and platforms and communities. So it's really been a pleasure. And I'm looking forward to the next 10 years. We've had great growth, Dave, nice, slow and steady, profitable, and more importantly, seven years. And we've had really no churn in terms of our customer and sponsor base. I want to thank them and anyone who's been on theCUBE, thousands of people we've personally interviewed continues to keep the train rolling. I'm super, super excited to continue that. And again, the magic of communities is if you do good work, the cream will rise to the top. If you extract the signal from the noise, great things will happen. Certainly we're betting the business on that. Again, radical new way to do things, both the technology platform, the technology model, the business model, and ultimately giving back. And it's going to be great with a new community, vibrant community. And we're so super excited. Thanks for everything. And Peter, welcome aboard.