 Oh, what's up everybody? Once again, it's Brandon man, Sean and in this video right here, we have to bust a myth. People keep asking me about this and people keep saying that they hear otherwise you cannot do this, but it's untrue. People say that you can't be mysterious, particularly people not know who you are and have a fan base that cares about you, a fan base that's lasting. Being mysterious is just all again and again is going to go away if people don't know who your face is. First of all, people can actually not see your face and you still not be mysterious, but to stay on track right now, we're going to use a different example than I typically use and that's my guy Blacky Speaks, one of the dopest channels on YouTube. He's a faceless entity, you know what I mean? You don't know who he is, how he looks, however at the same time he has a strong fan base and I would argue it will last and continue to be more and more impactful. And here's just two quick examples, there's been a lot of things going on in hip hop over the last couple of years, whether it's losing people like XXX or it's a lot of the things that are happening in relation to drugs and rappers overdosing and even leaving to more lives lost. And the thing about that is somebody like Blacky Speaks has actually taken and used his platform in those moments to bring a great perspective, right? To really talk against certain things that are against the grain when we think about general media. He doesn't use his platform for gossip and news sharing in a way a lot of other people do and it's not even anything against those but the power of his platform is what he shares in him being a calming human voice in those moments. He's had plenty of videos where he'll speak against not only overdosing or things like that but drugs and that's just not an argument you're hearing from all YouTube pages or just personalities and the way he's going about it is not in like a clout chasing way. And then when people are passing he's not doing videos just to chase clout again and trendy he doesn't monetize those videos which is something that once again reflects the fact that he's human this is a huge part of the brand and I'll connect that at the end. But he has constantly also used his voice right to support people in depression and showing that he understands it and really wishes people the best in those scenarios. You've seen him comment on people's Twitter pages where there's rappers that might be big and they're going through something and he's just showing support and you can see the rapper support him, right? He's making a human connection a huge part of why people will support him. They can connect with him despite a face, right? A face because he actually shows that he's human. He brings those moments and offers those up to the public. Another thing that he does is he curates. He's curating value not only what he's talking about but really being a plug for a lot of rappers being a plug for a lot of waves that a lot of people might not necessarily know about. Of course he might not be the very first person to hear every single rapper but he's still introducing an audience to certain types of people and certain types of rappers when he does videos on them and even greater than that he's shown a level of quality control where it doesn't look like he's just chasing waves. So he's a voice that you can trust even if you might not necessarily like his style because everybody doesn't necessarily like the same type of music but that's just the way of the world, right? Everybody's not going to like the same thing before a certain audience he's really curating a lot of great content and putting people onto things. And last but not least is really that POV which is back to being human, right? He has a point of view that he's constantly sharing and that's something that personalizes him. In the same way we can personalize toys in a movie like Toy Story and people can connect and feel those connections. Him being a faceless voice does not get affected because he's always connecting through the things that he says offering perspectives to add on to. There's something that happens in hip hop. His fan base is going to go to his page just to see what he said even if they heard five other people comment on it they're going to go to his page because he made a connection and he offered a point of view that is interesting that might either conflict or even agree with people but you know that it's his and it's authentic to him. And this is something that a lot of artists can get value from remembering once again that if you have your own perspective we have a lot of music and things like that that's cool. You can catch a trend but when people really get invested in you is when they understand that you have your own point of view and you exhibit that in your music or whatever type of content that you're posting when you're giving your point of view because at the end of the day it doesn't matter how similar the beat is nobody can offer your thoughts like you can. And these are just a few things that Blackie does incredibly well to connect with this audience despite people not knowing how he looks and of course that's just another reminder that people do not need to see you because there's a lot of people that we see right we know how they look and we still don't connect with them so that idea is something that's really being pushed by I don't know people who don't know what they're talking about or maybe they just don't understand how to make those things happen but consider this there's figures in history that we connect to and have never known we got our ancestors we've connected to have never known there's ideas that people connect to and put their life on the line for ideas there's cartoons where people put you know the cartoon tattoo on their body because they love the cartoon they connect with it so much there's motorcycle brands right there's a lot of brands that are inanimate objects and for some reason that thing has connected with them in some sort of way and offered them an experience that is greater than just a trend a moment in time supernatural entities there's so many different variations and examples that humans have the capacity to connect with things that they cannot see so this argument and this myth that you have to have your face out there to build a fan base and sustain a fan base is not a truth and also once again the idea that your face not being seen actually makes you mysterious is not a thing as well maybe it might create some kind of mystery at first and people might wonder but it might be more of a curiosity where you have somebody like Frank Ocean or or Prince who has a more mystique about him and we know exactly how they look but they still have a mystique Pharrell has a little bit of a mystique you know there's different ways to go about creating mystery not having a face does not make you mysterious and showing your face doesn't mean that you're not mysterious that's just the way it is there's so many other elements if you understand marketing branding and how to go about that strategy to create those things despite a situation but those are other moves that's a whole another video of course I would love to know what you guys think as always but other than that if you liked this video go hit the like button if you like it might as well share it and if you're not subscribed you know what to do hit that subscribe