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Published on Sep 12, 2013
This Part I of IV series on "Top 15 Viral Video Engagers: #3 Putdowns" is provided to students of Dr. Jim Barry as examples of how "mocked peculiarities" can boost social video attention and engagement. The viral YouTube videos show how background mockeries, illusory superiority, maladroitness and quirkiness can generate above results on YouTube views, likability and comments. Our thanks to the sponsors for recasting these commercials as YouTube videos.