 Hey, how's it going guys? Hope you're doing great. So today I want to talk about supply and demand in a business So if you guys to courses on economics or business classes in your college level or in high school level You'll pretty much know a concept called supply and demand. What is the supply and demand? So if there's a demand in the market for a product and the supply is very low Then the price or the value of the product will go high But if there's no demand of a product But there's immersive supply of the same product and the value of the product or the price of the product will go Super low a really good example if you take a Bitcoin in 2010 the price of a Bitcoin was very low because there wasn't any demand in the market, but in 2017 There was a high demand of Bitcoin people were buying Bitcoin crazy The supply was very limited. So the price of the Bitcoin went super high. Now, how can we implement this into our app businesses? if we look at supply and demand graph We can see that there's there's there's a point right here where it all matters and To give you a really good example how we can implement this let's go to the Google Play Store and we can see that If you see angry birds type of games or any kind of games that's you know being played The demand for this kind of games are very low right now People have either played this game or they don't want to play this kind of games anymore now There are a couple of companies like Voodoo What they're doing their games is that they're creating a demand for their game. They're creating I'm saying this again. They're creating There is no demand for this kind of games in the market, but they're creating the demand for the market now how they're creating their Spending millions of dollars on Facebook ads to create the demand, but can they sustain their business? But is this business a long-term? No, that's because if you look at catch-up scheme right now Their download rate is going super down like Like literally down because there is and not any more demand people are not typing catch-up games here and Downloading their games So their demand is varying so you might ask how can we as an independent developer? We can make money, but that's a good question. So to find the demand for what kind of games people want We need to go to the Google Google.com Sorry guys, it takes a little bit time to load okay, so as as I discussed in my book before that what kind of Games you need to create we need to find what kind of keywords or what kind of games or apps people are actually searching for So to do that get search volume and results podcast. So let's say we want to create a game That parents search for the kids who are nine to twelve year old or who are six to eight year old So we have like tons of those now. What kind of games can we find? Let's say we want to we want to find those customers Let's say we want to create something like make up girls Make-up games Now we can click on the historical metrics So as you can see average monthly searches for make-up games for girls is hundred thousand to one million people that means 100,000 to a million people are searching for this kind of games Not Horizon not Mr. Gunn not stacked. They're not searching for any kind of things games They're searching for this kind of games now What happens if we type Make-up games for girls We can see this game, which is on the first rank and let's see it's wow It has thirty eight thousand five hundred eighty eight reviews More than five million people downloaded this game See this is this is the very good example of the game interest or the game I go to the app business And this is also ages six to twelve This is what I'm trying to tell you guys You need to know whether you're creating for your customers You can just create some bullshit game and expect it like to grow you need to know. What's your market? What's what kind of people are actually playing your game and what kind of people are gonna play your game? Now the question is can you make this game with a bill box? Yes, you can you don't have to create something like Something like this where you can you know create just like Makeup the girl no you can literally create anything you can like create a tap-tap game with bill box Which has makeup features? I mean it just a matter of what you're creating and you have to know what you are actually creating and there's actually a Lot of games about girls makeup So this is what what I'm telling you first know what you want to create See if there's a demand for that kind of creation in the market and check who's the best players in the market Can you bid this thing? Yes, you can at least you can get a thousand to two thousand downloads a day You don't have to get like this kind of thing If you do it will be really better, but if you don't you're still gonna make quite good amount of money So I hope you learned something from this video I'll post more videos about extra optimization subscribe to my channel and if you want to buy my ebook which I wrote for my three years of experience I have Over a million downloads from only one app and how I got into this app business. I wrote everything in details in this book You can find it here. It's called the Orlando solution website if you go here And click on Here all the way down You will see there's a product which is Google Play Like at marketing so I discussed about it's like $20 which is almost as price as a as a pizza from Domino's which is really cheap and You can see pretty much the proof that I get how you can manage this and I urge you to read what I wrote It's not like something you're gonna download and put this up and you're gonna get boom like a million dollars No, it doesn't work that way. You have to be consistent. What do you do? And I posted like some free You know after optimization tricks and trips hope I can see you guys around. Thank you so much