 Welcome to the AI for Good Global Summit. I'm now going to be talking to Erica Martins and Dr. Johnny Drain in front of me about AI and food ethics. So I'm going to be talking to you first. You're with Studio of Martins. Tell me about this. Erica and I are working on a project, a platform that we're building called Gaia. And what we're really interested in is the ethics of AI as they apply to food systems. Food systems are complex. AI can help distill some of that complexity and make food systems better, more circular, more regenerative, better for the planet, better for its people. But we need to make sure we're having conversations around the ethics and the biases within the data sets and Erica and I are on a mission to nurture that conversation. It's really interesting because we haven't heard much about that in terms of food. We can't do without it, right? So we need. And what are the kind of ethical issues that are at stake? Exactly. Erica and I started talking about these issues about three years ago because we felt no one else was talking about them. When we look at the amazing ideas in the conference center today, we see a lot of technology and it's brilliant, made for or by people who often are white, they're men, they're old, they're from developed countries, and they're familiar with urban areas rather than rural areas. They're also human and there's lots of brilliant technology and we're not knocking that, but when we think about food systems, there's lots of other important voices that aren't those things that we need to make sure are represented in any of the technology we use to improve food systems. And the last point is quite interesting about human. When we think about food systems, we're reliance on animals, on forests, on networks of fungi that nourish the root structures. And we want to make sure that there is not just human-centered design or human-centered AI, but that we account for and incorporate, include all of these non-human, important agents that support the food system and the worst ability to feed itself. So as you've been talking around the conference about this, what's the feedback? Feedback's good. The feedback is largely that people are not thinking about this, but when we explain to them what we're doing and why we want to do it, they say, ah, yes, that's really important. How can we help? And that's what Gaia is. It's a platform we're building in its early stages where we're gathering support, nurturing the conversation, looking for money also to support our work. Fantastic. We're interesting. Thanks very much. Thanks. So picking up on our conversation on food, ethics, and AI, I'm now joined by Erika Muthins, also from Studio Muthins. We're an interesting subject your colleague was talking about. So why is this important? So I think it's really important when we talk about the future of AI that we are creating guidelines, that we are also bringing in diverse interdisciplinary team in these discussions, that we have creatives, that we have people from the food industry, technologies, and ethics to really build these guidelines because these are really setting the basis of our future to come. And when we talk about food system, it's a very complex system. And we need to bring transparency to the consumer for everyone to actually make better decisions. I really believe that everyone wants to make the right choice and not only for yourself, but also for the planet. So that's why we are really looking into how we can create a more Earth-centered design principle and not really looking from a human-centered design perspective, but really bringing in kind of a different holistic mindset to these discussions. And with a specific issue of hunger, how can you help there? So hunger is, you know, if you kind of look at it, there are actually enough food being produced in the world today. But it's actually the problem of the distribution. So we truly believe that AI can help, you know, optimizing these food systems and also the distribution. Give me an example of how. So, you know, if you look at the whole food supply chain, it's a very complex kind of opaque system. And if we can really optimize it and kind of augment and see all these different, you know, what's being wasted in the whole food supply chain, I think that can really help companies, but also individuals to better understand where their food is coming from, who is producing it, what are the ethics behind it, and how we can make, you know, informed-based decisions out of this. Great, Erika Muthins, thank you very much for your time on that. We'll be talking about this, I'm sure, a lot more in the future. Thank you very much. And we'll have much more on AI for Goods Global Summit coming up right here.