 They say images, everything in politics. Labour's clearly looking for a fresh one. They don't know whether they're nice, or whether they're tough, or they're naughty, or whether they're funky, or they're retro, they're out. They've got no idea. Revelling and exposing Labour's secret survey of supporters, asking just what it should look like. How about being more futuristic? Hmm, not so sure this line-up's convincing. What about coming across as more reliable and honest? Guilty or not guilty. Well, there's a few skeletons in the closet to overcome there. How about being more non-confrontational? Those baby boomers over there! Yeah, right. What about being a tad more cheeky? That's an option too. No trouble there. , not trying to be a bit funky, hey we said funky not dancing to a funky mountain. why not just keep it simple and be funny .