 Hi, this is Fiona from M-Door and let me introduce my partner Jido from the Prime Book. So we have cooperated for a new model, a Prime model. This is really cool. Hi. Hi. So please introduce yourself. Sure. So I am Chitran Shu, commonly called as Chitu. And I am the founder of this company. What we have done is we have built an Android-based operating system with complete desktop experience. This is a new kind of a laptop for education, especially for all the developing nation. Let me quickly give you a brief about the education market. Globally, there are 1.5 billion students and out of these 1.5 billion students, 750 million students have not even seen a PC. They don't have a laptop. They don't have a laptop. And if you are a student without a laptop, then what are you doing? Exactly. Exactly. And especially after COVID. You know, this market has really accelerated because every student now wants a laptop and you cannot imagine a student without internet connectivity. So what is the CPU here? It's ARM, right? Yes. It's an ARM-based CPU. Which one? MT-8788. So it's a good media tech? Exactly. Which has built-in 4G connectivity. The reason we chose this CPU was specially for developing nations and country like India, Wi-Fi penetration is really low. There is around 5% Wi-Fi penetration in Indian homes. But 4G is everywhere. Exactly. And it's very cheap. Exactly. Everybody has 4G? Exactly. So data has become so cheap in all these developing nations that having an internet connectivity through this 4G SIM slot is a must-have. So it's like reliant. So these guys, right? They provide a good service? Exactly. Maybe you partner with them? Yes. We are trying. Reliance and Airtel. You already have some meetings? Yes. Yes. With Airtel we are trying. All right. But there's not only India. There's many other countries. Exactly. So you want to do one platform for everybody? Exactly. In Africa? Yes. So our target countries with this is starting with India, Africa market, South America market, Vietnam, Indonesia. So our theory is the reason we build this laptop on ARM, our theory is that for a student all the education is Android first and a better form factor is a laptop. So we provided the best of both worlds for a student, benefits of Android app ecosystem and productivity of a laptop. So you have like the desktop style. Exactly. Potentially a full desktop browser? Yes. This has a complete desktop browser. Let me connect it to an internet. This is Chrome? Yes. This is our own browser. Prime browser. So this operating system is Prime OS and this is our own browser. And if you go, sorry, screen, then you get a full experience like Chrome for desktop. Exactly. You don't have to change the desktop settings. All right. Every website it opens, it opens in a desktop version, not the mobile version. So these kind of minute changes we have done in the browser or in the OS to provide the user a complete desktop experience. Let me quickly show you. So for a desktop experience, the must have is the multi-window framework. So any application that you open opens in a multi-window form factor so that the end user is able to do multitasking on an Android machine. Nice. You can use all the office applications. You can use YouTube. And even Microsoft provide all the office for free, no? Exactly. There's no need to pay for office supervision. Yes. And you get, of course, all the Google Apps. Yes. You get all the Google Apps, you get Docs, Sheets, Slides, everything you get in this. Potentially you get all the 10 million Android Apps. Exactly. All of them? All of them. So this is the kind of functionality we have added in our operating system so that you are able to use all existing smartphone apps in a desktop experience. So let me quickly show you. And if you want, you connect the USB mouse. Yes. So you have full-size USB. Yes. Two USB ports. One mini HDMI. DC in. We are also coming up with Type-C. Type-C? Yes. Audio jack. And microSD. MicroSD and SIM card slot. Nice. Yeah. Battery will be okay? Yeah, battery is amazing. So what we have launched in India right now, which is the Primebook hardware, gives battery up to 8 hours. So actually it is an optimization of price and performance. So you keeping the OS as the base, you just can't increase everything. So our core thought was around optimizing price and performance. One thing I was filming about 15 years ago was a one laptop per child platform. Yes. And they were targeting $100 laptop for the developing world. They had a special display to have longer battery life. Did you see any advancements recently? Right. Can you choose a display that doesn't use too much power? Yes. Yes. Specifically, so power is one thing. Now, since as we are talking 10 years before, now power is not the problem. The problem is getting right performance. So with display, if you can see this display, this is an IPS display. Nice. And in a laptop, if you see, the viewing angles are amazing. And what is the resolution? This is HD. So 720. 720p. Which is perfect for this size. What is the size? Exactly. This is 11.6 inches. Nice. So how long have you been working on this? So on the OS we have been working since 2018. We are pretty famous globally. Prime OS has been downloaded 3 million times in 140 countries. Now we have recently launched this complete laptop solution for students. When did people download this? So there is a version of Prime OS which is Prime OS X86. So it's running on the Intel stuff? It can. But it does not give the best compatibility. And what was also Android? It's Android X86. So Prime OS, there is one version, but it does not give 100% compatibility. Android is really, for ARM. For ARM. Yeah. It's optimized for ARM architecture. Exactly. I mean you can run it on Intel, but it's a different thing. True. So that was just a free version for us to test our user base. And you still get 3 million downloads. Exactly. That's the point. In 140 countries. All organic. So these 3 million downloads, not driven by marketing. They were all organic downloads. This one question people always ask is when you go in here. Yeah. And you click and you go down here. Yeah. Are you going to update? Yes. So what's the version of everything? This is right now based on Android 11. And we are soon upgrading to Android 13. This will come in July this year. Because Android is fully open source. Exactly. So you can just take it. Right. And MediaTek has good hardware. MediaTek, M.Dor, they provide good kernel and hardware support. My question is also, you really had to make your own browser for having desktop experience because Google don't provide for Android. Right. They only provide the mobile browser. Exactly. So you have to go tick mark, you know, go to desktop website. You do that in the settings side. Too much work. Yeah. On top of it. Yeah. This is default desktop. On top of it. This Prime OS, since it is targeted to students, this Prime Book, it also comes with M.D.M. Mobile device management. That is parental controls. Nice. That is worth, is another reason we introduced our own browser. Because now parents or institute can remotely manage and monitor the devices used by students. So from their smartphone, they just go whitelist the websites that they want the students to use. And it depends on the price and configuration stuff. Right. M.Dor is really good at making nice keyboards. Yes is. Yeah. Amazing. The best part of this keyboard is if you look at it, it is end to end. So there is no blank space that has been left, you know, to provide the user a better experience on the keyboard. Nice, big keys, full size. Exactly. And use, if you see. Cheeklet. Yeah. And if you see, we have also added customized Android button. Instead of ESC that you find on Windows, you find a back similar to Android. And screenshot button. Zoom in, zoom out. I'll quickly show you how that works. So for example, this here, let me see if it supports. So here, I just, just like Android. So our main agenda of working on it is how we build features to give our desktop experience on Android ecosystem. That is what we work. So zoom in, zoom out. If something Google should have done 10 years ago, they're waiting. Maybe. In the future, we'll be more and more, hopefully, desktop optimized Android. Android. Yes, yes. Because what we want to have is 4K, I want to have a 4K 60 video editor. Exactly, exactly. Right now, I guess I would have to download an Android app. Right. And I don't even know if they have as good as they have on the M1 MacBook. Right. Because it's a whole ecosystem happening with the optimized ARM desktop experience. True, true. Which I hope is coming now. Yeah, so that's what we are driven since the app ecosystem of Android is so huge. We wanted to add a productivity layer to it. The Android initially is only being used right now if you see for consuming content. Smartphone, you consume content. Tablet, you consume content. TV, you consume content. But now we are driving this ecosystem to create something. That is a laptop. So students editing, sound editing, video editing, Photoshop, doing their assignments, homework, classroom projects. So all this, you can do on a laptop, not on a tablet. One thing I wonder is because, let's say in India, there's maybe one billion Android phones. Yeah. And I wonder how many of them have Type-C display outputs? Type-C display output, I'm assuming now everyone is having. It's starting on the smartphones? Yes, yes. So it's not only on Samsung and Huawei, there's some other brands starting to do that? I don't, I can't comment much about the display output. Type-C charging everyone has. But the display output is a question because if you have that on the phone, maybe you partner with a smartphone company, that when they output to display, there's a Prime OS. Yes, yes. Similar to DeX. Yeah. Similar to DeX. Did you work on that idea? We are, so if I tell you about our company's journey, this is how we started, came back to this. So we, at that point of time, Type-C in 2018, Type-C display output was not there. Right? So we started with that thought only, that we will give users a dumb shell and users can connect their smartphone as a CPU. Right? And this comes. Maybe there's a partnership. I don't know if it's M-Door. M-Door, I don't know if M-Door does smartphone. Do you do smartphone? No, we don't do smartphone. Smartphone. We are focused on the laptop and 2-in-1, and the gaming book and the tablet. Tablet. Yes. So for example, maybe there's another partner that has a smartphone. Right. But that could have compatible... Right, definitely. Definitely. So you do laptop and smartphones? Smartphones, yes. Solutions and maybe that's the way going forward. Definitely, definitely. And potentially, even the Primebook could have an input. Exactly. And become just a display for your phone. Exactly. That's what I was telling you. This is how we actually started. In 2018, we wanted Primebook to be a dumb shell only and when you connect your smartphone, that smartphone acts like a CPU. But what we learned is there was not much hardware ecosystem around it. So we instantly went on to developing a complete solution. One more additional thing with this. This has voice over LTE also. So students can also make calls. The normal LTE calls. Is it... If you have a smartphone in India, is it easy to get an extra SIM for laptop? Yeah. Or would you just buy another one? It's possible to maybe the SIM provider makes a special deal if it's only for your second device. Right. So maybe you get a second SIM for maybe cheaper. Yeah, that's a great option. We haven't explored this yet. We are on this journey but we are talking with data providers, the SIM providers and hopefully we are bundling, we will be able to bundle. The eSIM? Yeah, eSIM can also be there. It's supported. Yeah. So maybe it's actually could be like an eSIM. Right, right. So if you buy a phone, you click somewhere and contract and you pay, I don't know how much rupees, a little bit more. Yeah. So it's active on your laptop also. Yeah. Could be a possibility. Definitely. Yeah. Cool. All right. So do you have a lot of partners already talking to you? Yes, yes, yes. So there are two parts of the business that we do. In India we directly sell the laptops, the complete prime book to schools, college, coaching centers, trying to provide it to government also. And outside India, we are open to partnership by licensing Prime OS, similar to a Dell Windows kind of a relationship. So any brand outside India wants to get into this category of Android laptop can license our OS. Maybe it's a good price. It's less than Microsoft? Yes, yes, yes. So you're not trying to be Microsoft licensed? No, no, no. That's not the right. And what they get is the support because maybe you're going to update. Yes. So Prime OS can be updated by OTA, the cloud update, similar to how your smartphone and tablet does. Nice. Yeah. So our actually agenda right now coming to this exhibition and partnering with Amdore is so that a lot of brands can see this new category of laptop. And take up this new category and launch their own Android laptop in their own country. So that's our agenda to come to this exhibition. Maybe Amdore even works with India to assemble in India? Assembling? Or they only do it in China? No, no. It's assembling. We have our own partners in India. So assembling ecosystem is really amazing in India. So this program can be done? Yes, yes. We already do that. And if that's a requirement, you have it ready? Exactly. Cool. And maybe in the future will be different designs? Yes, yes. So we are coming up with 2-in-1. So when you connect it, it's a desktop experience. When you remove it, it's a tablet. So we are coming up with 2-in-1. We are also coming up with the 14.1 inch model and a yoga book. All right. Yeah. Cool. And do you have a website? Yeah, yeah. Do you actually order it? Yes, yes, yes. They can go to www.primebook.in. P-R-I-M-E-B-W-O-K.in. And right now it is available on Flipkart in India. And you can direct... Good price, hopefully. Yes, yes. Yeah. So approximately the price on Flipkart in India is around $160-$170. All right. Yeah, in India. If there's some education department or somebody comes and makes a big order... That's always there. You know, with the volumes, we are also able to support better prices. Amdor is also able to support better prices. So the whole ecosystem benefits with volumes. So the price can be lowered down really well.