 Let's start practicing. Hold on, we haven't really spoken about how we're going to measure our ROI. At return on investment? Only that. Our ROI is easy, what? Easy. Our ROI is to generate leads. Yeah, but it's about much more than that. How do we know what to improve on for next time? Okay, let's chat about it. Well, this is one of the most important parts of organising a webinar, so I think we need to get it right. Okay, but what do we need to measure? Well, we definitely want to look at our overall marketing plan and figure out what worked and what didn't. So, we need to report on our EOR and our CTR to truly understand our ROI. OMG. WTF? Hey, that's way too many acronyms, and what's ER got to do with this? EOR, our email open rate and CTR, our click-through rate. Now, if they're low, then maybe we need to tweak our topic. And if our conversions are lower, maybe we need to tweak our content. Plus, we know what our average registrations versus attendance rates are, so we can use that as a benchmark as well. Sort of like my stats on RSVP. Michael, that's way TMI. Hello, well. No. B-A-D. Bill, let's get B2B. Sorry. Back to biz. Now, I think you're getting a bit liberal with your acronyms. Maybe. But what about this exit survey we're doing? What can we do with that? Well, there's no point doing an evaluation if we're not going to do anything with it. Now, I'm nervous. What are they going to say about me? Anything they want. Any suggestions or improvements, we've got to follow up on. D-U-N, done. Now, about our leads generated. We know we need to generate about 20 qualified leads to convert five and break even. Yeah, but what about our other webinars? The ones we're planning to do to add customer value? Well, they're about retention and satisfaction. So, if we measure our satisfaction ratings across webinars, we can use that. Got it? Well, from my understanding, we simply measure our ROI with our EOR and CTR. Keep the CFO happy and share the LUV with our CEO without giving TMI on my RSVP. Are you okay? Michael, that's way OTT. Let's get webinar.