 The first topic is a beautiful topic today by none other than our guy, Piff Marty. Now, how many times did you post a piece of content and promote your song in that content? How many times? All right? Because I know sometimes y'all say, yo, I don't know how many times I should post. I've been posting too much. Well, we have a great first hand experience to share with y'all from Piff Marty and we have some other case studies for y'all. Check this out. Post your videos. I cannot stress that enough. It will literally change your life. A lot of y'all know me for this video. That went viral in 2021, but I posted that video three times before that happened. First time I posted on Instagram, it capped at like 15,000 views, but I'm like, nah, that's not enough. This is mad important. Let me put it on TikTok. Put it on TikTok. It got like 90,000 views. I'm like, all right, bet. Cool. Now people are recognizing it, but something told me, nah, post it again, 4.5 million views on TikTok. 4.5 million views on Instagram completely changed my life. If you believe that you're sitting on gold, keep promoting it. Keep posting it. Sometimes it's the algorithm. Sometimes it's just the way culture is set up at the time that you posted. There's so many factors that go into why a video doesn't do well, but if you know that that video is fired, post it again. If I didn't post that video again, I would not be here. Great advice. Great advice. Great advice. Great advice. Now, before we even get into deep diving or adding any additional perspective, let's just go to our examples. All right. Now, our client, Simone Thalisse, you remember, there's a beautiful example of this, and we covered it on the agency page, right? Now, let's just read it headline or headline. This artist changed one thing and blew up her TikTok. This past month, Simone Thalisse started promoting her song Intentions by dropping TikToks based around her music video. After gathering thousands of views, she decided to change one detail that became vital to her blowing up on TikTok. Can you guess what it could be? Now, if you look at this post, right, this is her video, POV, you just found your favorite underground R&B artist and that got about a thousand views. She changed that headline and she changed it to, did she just create the crazy bitch anthem of the summer and did 672,000 views? Big difference. Yeah. Big difference. Now, because we were there for this, I'm going to say, look, we see this 672,000 views, but she actually did more variations than just these two, right? She posted at least something like 40 and 50 times before it was maybe 10 times before that one clicked, and then she posted like 20 more times after, and then she probably posted like 20 more times before. And then they went viral in some other ways. Yeah. She had a couple of my newly viral moments. This was the biggest one, but I mean, she had other ones that maybe hit like 20, 30 K, you know what I'm saying? 50 K, you know, like an 8K, 5K here or there. And I actually think she's still using that clip. Like I think every now and again, she'll throw it back on there with a different headline on it just to kind of fish up, you know, see what happens. That's the beautiful thing about this, man. Like, I think people get so caught up thinking like, yo, should I post this again? Are people going to get tired of seeing this song or whatever it is? But if you've only gotten a thousand views, you know, people ain't really seen it like that. Right? And like Pip said, if you believe in this, then keep pushing, keep pushing 10 times before she got to this headline. She continued to experiment with the headline and she also used this one. When she found out this work, she posed this exact clip a couple more times. I remember seeing that, but she also say, oh, shoot, if that one headline change can make that big of a difference, then maybe I should go crazy and figure out another headline and see if we can get something bigger. But literally we're talking about 1000 to 672,000 views. Now, another honorable mention, Gibson. Now you don't know Gibson. Gibson hit me up in like the DMs, but he saw that post, right? And when he saw that post, he went and did the exact same thing. Okay. Right? He went and changed his headline. Now I'm going to read off the growth that he saw between different headlines and formats. This video that I'm playing right now did 394 views. You see it has 33 likes. Now he switched it up and did 28K views. He switched it up again and did 9K views, switched it up again and did 63,000 views. All right. Then he did 70,000 views and then he did 63,000 views again. But again, this might not be hundreds of thousands. However, when you talk about he only got 394 on that first one. Yeah. All right. He gotten tens of thousands of views, just changing the format a little bit because he didn't really change. Well, no, he did add a headline. Let's go to the current version, the current highest version. No, that actually isn't the highest version. I don't think. No, it might be, but this one did very well. Obviously, you throw the gunner situation in there. The young thug. Charleston white. Charleston white. This is actually really beautiful because it ties in to what? What Piff Marty said. Culture. Culture. Exactly. Things change up a little bit. Now a moment happens where your song is relevant. The name of this song is like snitching, or no snitching, by the way, and he marketed as like a snitching anthem or something, whatever. So now you have a moment in culture where, oh, the gunner snitch on thug, Charleston white. Like you said, obviously he had all these snitch videos. That makes a big difference. So maybe culture isn't ready for your song. Hopefully culture didn't pass, but even if something passed, there's probably another moment that'll come. Let alone the algorithm and other different nuances. Let me take a quick second to say if you're an artist trying to blow your music up, or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you, and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff, and we've now made the way we've branded multiple artists and helped them go viral completely free step by step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply. It's completely free, but the thing is, we're not going to let everybody in forever. The faster you apply, the better your chance of getting accepted. Brandmannetwork.com, check it out. Back to the video. Man, how many times should you repost? Should you repost? If your song is that song, you really feel like this is one, and it didn't really do what you thought. It might not be over, for real. Post again. The culture one is interesting too, because that's such a hard thing to quantify, and it's such a hard thing to get clients to understand, because I don't know if you remember, we had this one campaign like two years ago, and it was not exactly this, but it was an influencer campaign. Influencer campaigns were testing out different headlines, we were using the same clip. And I remember we had the guy, he had a line in the song, it was like something about like, you were raps before I hang with more snakes and some shit, and when the line came out, it was when the world was crucifying, six, nine for the whole snitch thing. Yes, I know exactly who you're talking about, and I remember that moment. Yeah, and that shit went viral because everybody assumed he was talking about six, nine, and then it wasn't right. And then the art text, who on the move on it, maybe like two weeks later, he's like, I got the budget to keep it going. And we use that same headline, but in that two weeks, six, nine kind of would start going his apology to it, right? He started doing some anthics to win people back over, and the cultural landscape has shifted now. Whereas like the last post, there were thousands of people like agreeing with him and fucking winning for, you know what I'm saying? This and six, nine, the ties completely changed, and everybody comments, I was thinking, hey, you know what I'm saying? Blah, blah, he wish he could be six, nine. It was like, it was so interesting to see. It was like, man, bro, just in the two week time span, everyone's opinion on the whole situation just flipped, and it's having his negative impact on the campaign. And I've even talked to artists in like our boot camp before where, you know, some will come in and say things like, hey, you know, you guys use this, I don't know, cover challenge as an example, but it's not working for me. And then I was like, well, yeah, when we made that, you know, takes out love covers, and then you came in a time where they're sick of it, not sound like necessarily now they're sick of it, but like culture and interest change, right? And like, it's very possible that you see something, you hop on it. And by the time you put it out, we're tired of it as consumer based, and then vice versa, you see something put it out and it hits right as we're starting to care about it, right? And then you kind of like latch on to the moment. So I like that he mentioned culture because that's always the hardest one to quantify. It is that perfect example. Also on what you said was 2020, everybody was dancing on TikTok. Yep. 2021 and beyond. We tired of that. Exactly. But no more dances unless that's really going to hit or the song really going to hit and also the thing I always always argue with artists about with the repulsion thing is one, you spend all this time and effort into it to post it once and to get like a hundred views, right? Couple hundred views when in reality, you have nothing to lose by trying to get it to do better. There are some platforms, right? Like an Instagram or YouTube where that worry of repulsing something I think is legit because the platform typically is like a one take platform, right? But if you're creative enough, you can you can rework it in different ways to get it back out there. But something like TikTok specifically, but nobody cares because most of your people are probably coming from the YouTube for you page. So these are people that are just seeing you for the very first time. They don't even know that you posted this clip 20 times over and they go to your page and you wanted that point because you interested them enough to get them to even care to go check it out. Right. So it's like you really have nothing to lose. You put six hours into a piece of content to post it once and get a hundred views. You know what I'm saying? Like crazy, but when it's like, hey, like Simone, hey, man, I spent all this time, energy on this music video. I don't know how much money she spent, but you know, let's say $3,000. Right. Yeah. And so it's like, man, I could have posted three clips from this music video, you know what I'm saying? And, you know, that been the worth there. But I posted this shit hella times and got a bigger return on my investment that I would have initially gotten with my original strategy. Right. And that to me makes so much sense for artists, a majority of artists that aren't like popping. Right. It's like, maybe a big artist couldn't get away with this, but everyone below like a six or 100 percent.