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Sainsbury's Justin King and other business CEO'S, promote Sustainability within businesses!

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Published on Dec 16, 2010

Accounting For Sustainability is a Prince's Charities initiative, which promotes measuring the environmental impact of all activities within businesses.

In this video, Theo Paphitis is encouraged to become a 'business eco warrior' by Deborah Meaden, and then goes on a quest to promote Accounting For Sustainability! Justin King (Sainsbury's CEO) and others take part.

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