 When you have big budgets, you have a luxury to not have to get that creative. It's not a luxury, it's a blind spot. You're right. Yeah, and that's why I love recessions in general. A hot take. It always moves up blinds. Yeah, what I love about it is it's like there's like water in a fish tank and you can't see anything and then you remove the water. It's like there's like all the rocks. All your heirs are just, you're staring at them. And a recession does that.