 Cultural engineering is the art of matching our values with our behavior. You can have a value for instance of creativity and innovation in your organization but if you don't create systems that then support and back up risk-taking and courage and thinking outside the box and failure then what you have actually is a culture of fear masquerading as a culture of creativity and risk-taking. James Clear in his book Atomic Habits said we don't rise to our highest goals but we fall to the level of our most broken systems in other words we don't rise to our inspiring goals we tend to fall in default to the imprisonment and the gravitational downward pull of our most broken systems or our behaviors.