 Yeah, so you can see like, it's kind of divided up, you know, I, I account for the, the four main areas in which, which we generate revenue. So one of it is just advertising revenue, right? So there's some sponsorship, right? This would be through the newsletter sponsorship or some, some web advertising on there, but mostly newsletter sponsorship or podcast or YouTube video sponsorship within here. And then with affiliate revenue, we still generate some affiliate revenue from Amazon, Bluehost, you know, ThriveThemes. And then we do affiliate promotions with, with a lot of partners on the email list. That's actually one of the main ways that I generate revenue with the business now. And then of course, there's product revenue selling. I'll pause there. So one thing, I want to focus on one thing. I always tell people if they haven't gotten into online businesses that don't have any marketing traps, start off an affiliate marketing. Like how I started off back in the fuck those eons ago was Clickbank. Yeah. And then my buddy was showing me how much money he's making and I'm like, you know, but based on my past hustling, I get it. So I got to drive people here and I get a clip. I get a percentage. I don't have to worry about the product. I don't have to worry at the back and I don't have to worry about nothing. My job is to just drive traffic there. That's it. And it's like a great, great way for people like no risk. You can go and Clickbank right now or any of these other networks, a million of them, pick a product, go on Facebook. Go on Twitter, make a Facebook group, make whatever LinkedIn group. And you can start putting your referral link and just driving traffic that way than understanding how these funnels work while having no risk to you. Exactly. Yeah, it's a great way. I mean, and one of the things that I kind of advise people do is you can always test something out. Let's say you build an audience around something you've got because traffic is key. If you've got traffic, that's the thing that you need. Like it doesn't product doesn't matter. Marketing doesn't matter. Those things are replaceable and and and you can you can get those things. But traffic is is the primary thing, right? If you've got especially got organic traffic around it, a subject matter. So you got your traffic and then instead of creating your own product, what you can do is you can just go out there and find an affiliate product that that fits that. And if it sells really well, then you can go and create your own product and just replace it. Replace it right in the funnel where where you just put your product at the end instead of the affiliate. Peter Teal's number one rule of business is distribution. It's not the product. Exactly. Yeah, yeah, yeah. Product, you know, it's kind of funny. One of the things that, you know, I teach all my coaching clients and a lot of people don't like it. When I say it, it sounds really weird when I say this, but their marketing and the product are completely separate things and the product doesn't matter. So literally you could you could sell people a box of of dog crap and it doesn't matter. It doesn't affect your sales. Your marketing is the only thing that affects your sales. And I'm not suggesting that you sell people junk or that you create a bad product like you should give people the only thing in the product controls is two things. Refund rate and referral rate. That's it. So you see, I'm saying everything up to that point is all marketing, right? And so, so, you know, I try to separate those two things out of my head because if you if you don't, then you start to think that the fallacy that most most people from my background, right? Software developers, they think if they develop really good software, a really good product, but they will have a good business and it's completely false. The product can be complete crap. The product doesn't matter at all. What matters is the marketing is a distribution like you said. It's like, you have to have traffic and you have to have the marketing yet. Have the ability to sell it. And then hopefully you deliver a good product, which means that people won't refund it and that people will refer it. But ultimately, the product has no influence on the actual sales of the company, which is, and we see this historically, right, from everything from VCRs with the beta format and what ended up happening with VCRs and a lot of the other superior products that ended up getting destroyed in the marketplace because they had inferior advertising. So, all right, so let's see. So I'll move on here. So next one is product revenue. So this is the digital products, right? This is actually selling courses, online courses. And that's the main, was my main revenue source for Simple Programmer. That's kind of that off. Are you selling the courses on? Are you self-hosting? Are you using something like Thinkific? Like how are you delivering this? So right now with Simple Programmer, I'm using WooCommerce. So I'm self-hosting it. Now, I would not recommend going that, right? Originally, the reason why I did that is because I thought I wanted to customize it and I really wanted to have one-click upsells and to be able to customize that whole process. But what I'm finding is it's not worth the hassle. And then even with WooCommerce, what ends up happening is a lot of the plug-ins you use end up having yearly subscriptions anyway. So you're not really getting it for free. So it's probably better to use something like if I were starting up today, I would probably just use something like Teachable or Podia or Kajabi. I'm using Kajabi for Bulldog My Set. Yeah, there's Kajabi, Podia, Teachable, Thinkific, even Clickfront. There's just a shit ton of options. Yeah, yeah, there's no need for you to control that. Just pay whatever the small fee is. In fact, I think what's the one Thrive cart you can pay once, like $600 and you can have access to it for life. So, yeah, yeah, yeah, yeah. So, but yeah, so we got product revenue here. And then part of that is a book. So I sell a book, Complete Software Developer Career Guide. And I sell like the print, the Kindle, the audio version of that. And then there should be a, and then there's royalties. I'm not sure where maybe there wasn't any royalties paid. Let me switch it to like last year is probably what I should have done anyway. But, but yeah, so I mean, you can kind of see how it breaks down. This is probably a better reflection of how things, you know, advertising affiliate revenue actually makes up a bulk of the, or almost a bulk, but I guess product revenue just barely beats it out. But, and then there's royalties, right? So, so that's kind of the four areas that I think of when I think of online business. I think of advertising, affiliate, your own products, and then royalties or licensing. And so for the, one second when you got here, the advertising. Let's go back to, cuz we, let's touch base on the traffic. So, for people listening, so I'm gonna kind of summarize this. Affiliate as a model, so people wondering you drive traffic, you get a commission. Think of you as a salesperson, you get commission. Then we had a product, you create your own product and you sell it. That's 100% commission that you get. Obviously comes with more problems, you need customer support. You have to deal with refunds. Everything's on you, you're running a full-fledged business. Then you have sponsorship, which is like if you have a good list, or if you have traffic, whether it's YouTube traffic, social media traffic, email list. This is how like 99% of even like Bloomberg's and all these other types of media sites make. It's all ad revenue. Think about eyeballs on the site. So going to simple programmer, and most people have this question is like, how do you, how do we grow traffic? Is there strategies that you would recommend for somebody today just starting to pretend you and I are starting out? Like all right, John and Amir are going to create like, I don't know fucking. Crypto for dummies, I don't fucking know, whatever, right? Right. What would you suggest in today's environment? Because I'll tell you what, the stuff that I did back in the data affiliate marketing, it doesn't work today. We used to do summits where we used to interview experts and all the experts had products and courses and the experts had lists. We would team up with people. We would pay money for pay traffic. We would have somebody that interviews everybody and everybody would share the online summit to their list. But it's not really like, it's not like, it doesn't happen from day. It's prerecorded, but you, you create the perception, right? But we used to be able to gather email lists from anywhere between like 50,000 to 150,000 emails within like 45 days. Yeah. That goes crazy. Yeah, that's yeah. Doesn't really happen that today. So, you know, what worked yesterday doesn't work today. And so let's say you and I are starting today, we know the business model. We're going to start off with some affiliate stuff to figure out what products work, what products don't work so we can create our own products. What are some traffic strategies would you suggest for today? So, okay, so I'll start off by saying this. This is, I think this is the key thing to think about. I always tell people this is five years. The minimum that you want to dedicate to being successful of anything of value is five years. So, so even though I'm going to kind of tell you the way that I would say it's like to start quickly, there is no such thing as quickly. Like it's basically like, you know, if you want to be successful, you got to commit some to five years. It's not just business, right? I mean, you want to build a good physique. You want to get good with women. You want to, you know, whatever it is, you know, get good investing real estate, whatever it's five years. So, so with that, with that, that groundwork laid, I would say that what you really want to do is very, be very specific. So, the thing that I always coach people on now today is try to be, figure out something, pick a niche, so thinly sliced that you could be number one best in the world, right? That's really the key because there's so much noise out there, right? It's not like it was, right? The thing is, and even with online courses, right, that you've got like Udemy's and stuff, like it's driving the prices down. Like you can find anything out there. And so, you have to really be the expert where people are going to. In order to, in order to build any kind of traffic, because how many people now can do a Gary V style releasing massive amounts of content, right? My old strategy used to be be prolific as hell. That was like, and that one, because no one was producing the volume of content that I was producing at that time. And if you were prolific as hell, people would figure out who you were and you would get known. But now you have to be really, really targeted like a sniper and you have to figure out exactly who's your audience and how can you be so, so specific that when they come to your site or whatever you're advising them on or, you know, whoever your audience is, that you're the number one best in the world at that thinly sliced hop. And you can always expand out from there, you know, a good example of this is Amazon, right? The everything store in that book, it talks about the Amazon story. And one thing that Bezos did is that he started off just selling books. That's it. And then everyone's like, you need to sell more than books. He's like, no, no, no. First we're going to just sell books. And become like number one there. And then he expanded out to like CDs and music and video games. And then, you know, concentric circles out. So it's the same thing is pick one really, really specific niche and target that. And then it doesn't matter if you do YouTube or podcasts or blog posts or Instagram or I suppose even TikTok, you know, depending on what your what fits your niche, better, where is your audience at? But pick one of those platforms and you just focus on that platform. So you're basically specializing in a specific audience segment, like niching down there and then on a specific platform. And then you're going to be really prolific on that platform and create really good quality content. And that's it's still going to take time. I'm still going to tell you that it's going to take you, you know, maybe two years to get to the traction point. That's what I usually say. And the traction point is when you actually start to feel like you're doing something up to that time. Like you're going to be producing content and you're going to be like, no one's watching my YouTube videos. Right. And I know this because I have so many coaching clients, right? I coach a bunch of coaching clients where they want exactly what you're asking. And we I start YouTube videos with our YouTube channels with them. And I watch them, you know, and I'm like, keep going, keep going. And it's like six months down the road. They've got a thousand subscribers on the road. They've got two thousand subscribers, you know, but a year and a half down the road. All of a sudden they got 20,000 subscribers and then two years on the road, they've got 30 and that's and that's where they start to get that. Then they're like, OK, it's actually working, but it takes that long in order to to to get to that point. So but the faster or the more niche down you are and the more specific you can be, the faster that you'll gain that growth. Right.