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Published on Mar 14, 2010
Thanks to fellow LeTip member for sharing. Need help creating driving reasons for customers to do business with you? Visit www.mysaleshero.net or call (732) 417-0680.
Mark H Daniels, My Sales Hero gives presentation to local Middlesex County LeTip Chapter about how a sales coach, consultant and copywriter can help increase effectiveness of elevator speeches, ads, sales letters, web pages and content copy by sharing a secret... It's hard to resist PUPS: promise, picture proof; unique, useful, ultra-specific, urgent, problem, and solution.
In this five-minute video excerpt you learn what the acronym PUPS means and why it's important to help shorten sales cycles, increase leads, nurture prospects, discover opportunities and create customers more efficiently; see several tactile and auditory neuro-linguistic programming (NLP) sales and copywriting techniques; learn the value of repetition without being repetitive; and get an idea of how to set pace.