 There's a lot of myths around both bulking and cutting. One of the things that I thought was going to be the norm when I got into the space was like just this brilliance around nutrition and exercise programming. And it was not true. A lot of these guys and girls that were just not dieting properly for a show. Like they, they extreme bulked and they extreme cut. And there was a much easier and better approach to the whole process. And yet they couldn't figure out why each time they went into a cut for a show, it got harder and harder and they can never bring a better version of themselves to stage. It's the extreme dieting and bulking that is causing them to hit these hard plateau. My point is that these people cut and bulk for a living and then you have the average person who is trying to emulate what these people have learned how to perfect. But the truth is a lot of them have not figured that truly out.