 We have our last speaker for the night, not the least but yes, one way. Okay, can I start? Can everyone hear me from the back? Okay, perfect. So okay, good evening everyone, this is one way. And like okay, I didn't know this was a coding session. So I actually work as a public relations practitioner. I have my own company, we work in a blockchain media which is why I wanted to come here and present. So like, the last time we have this sharing session, my colleague over there, Wayne, she actually presented. So I told her that, I also want to present. Ya, that's why I'm here today lah. Okay, so yeah, so I want to present like three reasons why all developers should develop public relations speaking skills. Which is perfect, you know, because just now King Ming, can we give him a round of applause again? Okay, it really takes courage I feel for a developer to really go and push himself out of the comfort zone to go and talk and share in conferences. Like in spirit of sharing and thought leadership. I think it takes courage. So like, okay, how many of you know that Michael is getting married tomorrow? Can we give Michael a big round of applause? Okay, I will share my own love story lah. Okay, so how I got involved in like... I mean if I also think about like, what kind of wife, what kind of like, what kind of character is she? No, I'm just kidding, I'm just kidding. You have to share a bit. Is she also a developer? Like, what's the profile? Lucie, okay, only PR people can do this. Okay. Ya, so what industry is she working in? Retail sales, she's a manager in retail outlet somewhere. Okay, so in sales and retail, like involved in marketing. So like, I think the profile is pretty similar. I'm involved with PR and he's like a developer. So I want to tell the story because what happens is that so like, let me share about our second date together. So because my background was from NUS Economics, so I did Honest. So he thought I know MATLAB. Ya, so during our date lah, we go shopping together. Then after that, he said some like C++ stuff and MATLAB stuff lah. Okay, let's let's make a guess. Who want to make a guess what we talk about? Anyone want to guess? It's about C++ and MATLAB. So he was telling me some script lah. Some like, I'm very black perplex today because this script got something wrong. Okay, then you guess what I think. Anyone want to make a guess what I think? No lah, date mah! Second date, second date. So, make a guess. No. No lah, in fact, I was like... I was nodding, I was nodding, and I was being very understanding. Then inside my head, I was thinking, oh my god, this boy is so cute. I don't know what I thought, okay. So this is the context framing, what most people outside the coding scene, they probably don't care, they probably don't know and probably if you are good looking, they think you are cute. Ya, so this is the context. So, the thing is that you want people, if you... this is very serious because I think coding is getting more and more important. Like, if I have kids, when I have kids in the future, they will probably have to learn coding in Finland, like land of coders. So, it is very important to personally I feel that as developers, right, it is very important to get a work out there, get a work out there as well, to the public. Because for K-Made, what I love about his sharing just now, is that, how do you get yourself out there, put yourself in front of developers? So my thought is, how do you put yourself out there in front of people who don't give a shit about your code. But they know the importance of your code. Your code is important. It's very important for a tech. It's very important to change the world. So you need to learn how to talk to people like me. So Nikko is my boyfriend. So, he has this page. It's like his online resume. So, he has all these, these are the set of languages, then the highlighted ones are things that he knows. So, I think I actually know 1 or 2. It's like, very bad. So, the thing is that, most people don't even know what I know, which is 1 or 2. Maybe they know 0. So, to think of ways to communicate with them, the public. Okay, so let's go back. Take a step back. Like, our first speaker start with definition, the ontological aspects of discussion. So, definition of public relations is a strategic communication process that builds mutually beneficial relationships between organisations and their publics. So, in summary, it's a strategy. So, like, just now what Kamie mention, why you want to put yourself out there. You want to, instead of let, instead of letting you apply for a job, you apply to a lot of organisations, right? Why not let your boss approach you instead of you approaching many, many bosses? So, this is strategy. It's just being smart. So, we will see how it works out. So, the reason 1 is influence. I guess like, sited down here, everyone develop, everyone is very passionate about their quote. So, if you want to get your project out there, if you feel very, very strongly about something, especially when it can change the world, it can influence business communities especially. It looks like business community you work with business people. They only talk about money. They're just like, well, that's it. But it's something very real. So, if we want to get our word out there, that says that, hey, if the better tag you can sort of make more money. Okay. It's their language. But if you want to influence people, you have to speak their language. So, one method of doing so is storytelling. Like, okay. I know I keep referring back to King Ling Thao. Because I feel that it's a common language that I mean, I love his sharing because he speaks the common language of a lot of developers. So, one of the point he mentioned just now was that share your personal project because it's personal if unique to yourself. So, it's also like storytelling. Storytelling, every human being, right? You can brain-hag into their brains and their actually minds and souls as well. True storytelling. 50 years ago, there was this guy called Joseph Campbell. He wrote a book which is now regarded by a lot of copywriters as a bible, copywriting bible. It's called The Hero with a Thousand Faces. So, what he says is that in effective storytelling, there's always a hero's journey. Ya. So, this is... Sorry? What was that? I don't know about that. I'm sorry. I'm going to check that. So, the hero's journey it has a pattern. So, there are 10 stages to the hero's journey. You can skip some of the stages. But generally, just remember that your audience like to be hero. Your audience like to help you. So, if you can frame your story in that aspect, then people will remember your story. People will want to help you and people will approach you. And then, second one is innovation. Effective PR build strong inter-community relationships which leads to greater innovation. So, as developers, you don't only want to interact with fellow developers. You also want to interact with marketing people, capital people, entrepreneurs. You want to interact with people from all over different disciplines, different skill sets. This is how you get your best ideas because it's like cross-pollination of ideas is what happens in start-ups. They want like let's say they want scenes that are very off-divers background so that you will get a lot of innovation including designers also. So, basically if you have effective PR true like talking or true being very aware of how you present yourself that would actually lead to greater innovation. So, it's something you want to consider. The third one is talk leadership. Okay, referring back to your tradition again. Just now he has like outline like three steps. Like first you have your like you write you plan with the end in mind which is a talk then you write blog post and then the blog post can serve as the script to your public speaking. So, this is actually called talk leadership which actually perhaps in developer's language is also akin to the open-source movement. Instead that open-source movement is like maybe you all can share with me I'm also very curious like why would you want to contribute to open-source movement anyone want to share with me? So, are you solving your problem solving other people's problem? Okay, is that is that a general consensus for open-source movement just to find out? Okay, so there are two perspective here is to solve your own problem and hopefully help others. The other is solve other people's problem and help others. So, this is also like to link it back to open-source, right? Talk leadership is the same. So, when you write content, right? Like what he does he's actually solving like the pain point of other people or of himself. So, whenever you write a blog post or you want to write a content make sure it helps someone else. Make sure you pay it forward. So, let's say I write something about that solve someone else's pain like how to I just realised that I just found out that you know maybe you have different set of problems but it's fine. Okay, so let's say how do I get this code to be used by a lot of other people. So, if you can write a blog post that actually solves this problem it will actually help a lot of other people as well. And some developers maybe they don't really have the monetization ability. So, if you can write a blog post that solves this problem then maybe you'll help other people as well. So, the thing is that once you help other people people will keep coming back to your blog. People will be like I can't make me the next talk. Things like that. So, all these contribute to talk leadership like once you think about a certain niche in your field then the top of mind person will be like yourself if you are a talk leader if you are putting yourself out there of your comfort zone to write a lot of blog posts and like to do our videos and think that really benefit people. And actually very interestingly like nowadays YouTube from the SEO perspective YouTube if you do a lot of YouTube videos it actually will help your ranking a lot because like they have I mean YouTube and Google then people Google certain keywords and then like YouTube top search come out. So, talk leadership is something that developers can consider and my personal wish is that okay, sometimes you want to write very niche technical topics go ahead and do it but sometimes write things for the public who don't know quote at all like myself because like sometimes speaking from personal perspective from the blockchain industry a lot of things I really don't know initially when I started I didn't even know what was GitHub it was so bad then I started to go to technical conferences tech conferences IT conferences FinTech conference then I went to ask a lot of stupid questions and then people began with me and I think the one trait about developers that I really appreciate is that they tend to be very patient and very kind so they'll explain everything to me so I'm also learning and hopefully like maybe next year I can make a development talk I'm going to learn coding so like because my boyfriend is like very sick of me not knowing quote so like he's teaching me also so this is but me more like your experts and make some talk about to the public that would be good okay thank you any question so the wall is thank you so all the four speakers will still be around so if we need to talk to them and ask them some questions you can definitely do that after this so let's get back to my slides if I can get my slides