 From the computer museum in the heart of Silicon Valley extracting the signal from the noise. It's theCUBE covering OpenStack Silicon Valley 2015. Brought to you by Morantis. Now your hosts, John Furrier and Jeff Brick. Okay, welcome back everyone. We are here live in Silicon Valley. This is Silicon Angle Media's theCUBE, our flagship program. We go out to the events and extract the signal from the noise. I'm John Furrier with my co-host Jeff Frick, our next guest is friend and Keevalon Lisa Rinanthi, HP Helion, OpenStack Solutions Marketing Manager at ULIPacker HP. Now HP Enterprise, congratulations. Great to see you. Thank you, great to see you guys. We just saw you last week in Seattle for OpenStack. You went down in the trend, also Vancouver. You guys have a great view of some videos with the view of Harbor in the background. You're in the trenches. I haven't, yes, I was at Trove Day yesterday. I was at the Operator Summit also last week. I think that's four OpenStack shows in two weeks. That's probably enough. But that's OpenStack, right? We've been on the ground running around, but we're getting a lot of stuff done. So you're in the trenches. One of the things I love about working with you and seeing you, because we're always out in the events. You're out doing more. You're at the meetups. You guys are doing a lot of work in the trenches, certainly in a coding standpoint, OpenStack, big contributor here in the foundation. But what's going on in the field? What's going on with developers and customers? What are you hearing? What are some of the things that you're feeling from the market and the customers? And what are you hearing directly? Well, you are correct. I do run the local meetups. I work with a lot of the developers and also people that want to get started in OpenStack. And then on the other side of it, I do work with a lot of customers. And I work with our early doctor forum. You had Tim LaBelle on here earlier with Scottie Miller from DreamWorks, one of our favorite customers, doing great things with OpenStack. This is, I think I said on the panel that I was on in Vancouver, this is going to be the year of successful OpenStack deployments. That was a counter to what one of my colleagues on the panel said about 2015 being the year of failed OpenStack deployments. I said, why don't we think of this as also the year of successful OpenStack deployments? There's some really big ones out there. You've heard tons of customer testimonials. Jonathan was on stage today with a slide showing lots of successful OpenStack deployments. So people are ready. OpenStack is getting more enterprise ready. A question that just came up in our panel before, why would you go with a distro? There was a little, Jesse had a little fun last week on stage with the death of the distro. But he brought it back around and there is a reason you would go with a distro and Scottie just said from DreamWorks, just said just now, show of hands, who was actually going and downloaded OpenStack and installed it and implemented yourself. And I think there might have been one or two operators in the room who raised their hand, but really no one. And he's like, that's why we went with a distro. There's a reason to do that. Distros are solid and we're seeing customers adopting it and doing cool things. So what did Jesse mean by his tweet? He's having fun with you guys. There's a movement for distros or against distros. I'm trying to sort this out. What's going on? Is it, are people for distros, roll your own? What's coming out of that? It kind of makes sense. They'll always be a roll your own. They'll always be the early adopters and a market for that. But if you, let me take clinics, right? 10 years, 12 years down the road. When's the last time anyone's gone to linux.com and downloaded that, right? It's all about Linux distros. And there's a reason for that. And I think that's the consensus. I'm not going to ever put words in Jesse's mouth so you'll have to ask him what he meant. But I think we're all finding out that people are embracing the distro. I don't think it has to be, well there can only be two at the end of the day. I think there's value that different folks are adding. I'm sure you had the Merantix folks on here earlier and you probably asked them the same question. I'll be curious to run your feed later and see what they said. But I think there is a need for it. And I think we all add things to the party and we know our customers better than anyone else knows our customers and we know how to support our customers. And we work with them very closely and we develop our solutions around what they need. So that's why we do it and that's why it's successful for our customers. It's interesting that distro conversation really highlights the fact that it's moving from kind of a science project conversation into a how do I get to production? And how do I make it real? And it's not just down in the weeds of speeds and feeds but I need a solution. I think this is an interesting opportunity, a good way to do my cloud. Let's talk about it and really talk about deployments and applications and use cases and not really down in the weeds in terms of the nuts and bolts and all the bits and pieces and parts and putting them all together. How many times have you heard the words container today? So people are ready to move on. They're ready to do cool things with their infrastructure. They're ready to go up the stack and that PAS layer is coming up more and more in this conference at the summit. I've heard lots of references to containers today and to other technology that's out there that was essential in Kubernetes earlier. We all have our cute little stuffed whale that we took from DockerCon and it sits on our desks that we play with all day long and it inspires us. And I've seen it on a lot of slides today too. So I think people are ready to talk to the application developers to do the fun things with the cloud. What are you going to build? What are you going to do with your cloud? How is it going to help you? What fun apps are you going to build? I think that's definitely where the conversation is going. So on HP's new enterprise, share some color for the folks watching. Obviously we heard about the big split, printers, enterprise. We were in Boston this past month for the HP Big Data event and there was a really good vibe there. You felt, people felt, I don't want to say unshackled if you will. All the noise in the market, the press reports, there's some great stuff going on with customers. We've talked to many of them, DreamWorks being one. What's going on and the cloud is one of those areas that's got momentum, it's emerging. What's your take on that? It's super exciting. That change to me is always exciting. It brings a new level of energy into a corporation. I think our customers are excited. We'd like to think that we can laser focus and support our customers better. We'll focus our resources. I think it's fun. There's a lot of excitement around it. New branding comes in, brings a whole bunch of new energy. The green is coming. It's green, yeah. There's great stuff coming out of HP Labs. I'm sure you've probably talked to Martin Fink or maybe saw some of the stuff we had there. We have to get Martin Fink on theCUBE. You do, you do. So what's going on about Martin Fink? Well, you know. He's got to come on theCUBE, sit in the hot seat. Absolutely. And that stuff he was showcasing at Discover, really super exciting. So just come to Palo Alto and come to the lab and come and take a look at it. Bring your cameras. You're probably, absolutely, you got to check it out. So it's fun. It's a fun time. It's exciting. I love the energy. I think our customers can feel that and Discover in London is going to be off the top. We're looking forward to that. Bring theCUBE there. But we're getting back to OpenStack in the cloud because you guys are a big contributor on the governance side as well. Help set up the whole foundation. Been there from the beginning. What's going on now? We heard from the keynotes today there's some stability and winners. Winners, the niche players. Virtualization is a winning trend. Compute is solid. And then everything else is moving fast. It's some projects that are big, some are not big. So what are you hearing? Is emerging into the winning category? Obviously the compute is solid. What's winning in OpenStack? What's trending in terms of projects and typical deployments? Well I think we heard some customers say it's integrating, obviously scale is going to be winning. Scale and security are things that are huge, huge, huge focus and you see a lot of the projects focusing on those and they think we're making a lot of progress there. High availability is huge for our customers. Obviously integrating paths layers and containers. That is, if we're allowed to say that again for the fifth time in this interview. Absolutely trending. We need some containers for the table. I know, I should have brought my whale. So I think those are trends. But I think what, and Monty will probably say the exact same thing to you in a few minutes when he comes on here. We don't want to be talking about OpenStack anymore. We want to be talking about these other exciting things and have OpenStack just be the thing. And just not be the forefront of the conversation but just be the everywhere, like Linux and like the other technologies that have come before it and just been so prevalent and so successful. That's where we would love to be next year. Can we stop talking about OpenStack? So I think we've done a good job to lay the groundwork on the foundation in order to make that happen. And I think everything else that'll be built on top of OpenStack, it'll just be that sort of, you know, fabulous technology underneath that we're not talking about anymore. So talk about your book. Share your book and we, you got a new edition. Show the, hold it up. Second edition. Fat camera. OpenStack, breaking the barrier entries. What did you find in the book? Obviously it's a primer for people getting in the business. What's the key thesis that you explored in this revision? What's going on? What are the barriers that people are breaking through and give us the update? The number one reason I wrote the book again is because I think we had something like 13 and a half thousand downloads of the last version and maybe 12,000 of those people came up to me and said, you're going to do it again, right? Because it turns out there's still nothing really out there like this. That entry level, you know, I wrote it for business customers or wrote it for enterprise customers so that they can understand OpenStack. You know, it's not an install guide or it's not supposed to be, people have used it for that, but it's not in the weeds. There's plenty of things around there about that. It's talking to the enterprise about, you know, why OpenStack? Why would you want to even go there? And why did we invest so much in OpenStack? So that's all in there. We updated a little bit for Kilo and, you know, I have a lot of PTLs at my disposal that I get to pick their brains on things. So, you know, we kind of talked briefly about a few of the various projects and then also HP Helion OpenStack specifically and what problems that can solve and what values that adds to OpenStack. And it turns out that's important for customers. And I think people do get so in the weeds that they just jump down past that level when they start writing books and technical white papers. It's technical enough, but it's really to be on that layer to have enterprises feel comfortable that this technology is solid. It's real. It's, you know, got a lot of support. It's got a ton of momentum and it's a really good time to get on board. Right, right. But what has been the biggest barrier when people are making this decision in your discovery at the enterprise level? What's still holding them back? It seems like there would be a lot of ways that they could experiment with it, that they could do the trial. It's funny, your comment about this could be the year that somebody said, you know, of OpenStack failures. Is OpenStack failures really success hidden as failures and just at the early stages? That means that people are trying things. And hopefully learning. And I think the biggest barrier is probably maybe the lack of OpenStack knowledge and expertise within the companies. So you do have professional services companies out there. You have companies that have made a living on going and helping implement OpenStack and we as well. But I think that's a really tough one. And there's still a finite number of people that really have this expertise. And we play musical chairs a lot and go from companies to company. But we really need to get those numbers up so that we can get those OpenStack implementations to be very successful. You know, we can solve the problems of scalability and security and we can build great software that'll be stable. But we really need that OpenStack expertise in there to make sure that this continues to be, you know, successful inside the corporations once it gets in there. That's kind of why I think people are- Well, just seeing that your PS comment is, you know, you always like a center in those companies. You know, there's some young smart partner who sees an opportunity to build their own brand, build a new business inside those companies around a new technology. Have we seen that really within Accenture or some of the large independence? I know you guys have your own services, ARM, clearly IBM, a lot of people have their own services but looking at, say, the Accenture's of the world and have we seen- Yeah. We don't see them sponsored here but maybe they just haven't really raised their head yet. I do feel like there's been a big push to get more OpenStack expertise in those types of corporations because that's what is going into their customers' sights. Right, right. So they need to be able to support that and to build that because you can't just, you know, make another phone call and bring in another team of people. Right, right, and they can sniff it out, right? And they know, wow, this is something I'm going to bet my career on. You know, I'm not doing SAP implementations. That's already been done. You know, I've done, I'm not doing Salesforce implementations, those have already done. Wow, here's something new and different that I can build my career, build a nice business and make partner on. Yeah. The Pricewaterhouse has, you know, they have in-house expertise around there. We've been partnering with them around our cloud solutions for quite some time. Of course, our services organizations. So it doesn't have to be just the specific OpenStack companies out there that have it. And more people are learning it. If you look at the threads, that's a, you see those questions all the time. You know, where can I get more information? How can I learn? People are trying to build out that. But it's taking a little bit longer than I'd like to see. Yeah. So talk about the, what's going on from a marketing standpoint. Bobby Patrickson is still in there driving things organization. Give us an update on what you guys are doing in marketing, how the cloud groups organize. Can you just share some color into where that's all going? We've got a big hybrid campaign going on right now that you may have seen. And so big marketing push around, around hybrid cloud. Bobby's great. He totally gets the, you know, the open source, the ground up side of things as well as top down. So, you know, I still have a lot of support for the meetups and for, you know, going out there and supporting the new technologies and being at DockerCon and different places. So we can kind of always be on the cutting edge. But you know, our customers are still big enterprise customers. And so we have some exciting, we still do the Wall Street Journal ads and the big, the big ads. And Bobby spends a lot of time in New York. So we have a lot of big marketing campaigns going on. Hybrid data is the big one right now. And we'll have a lot of cool stuff at Discover that we'll unveil that we'll look forward to sharing with you. Okay, final question we're going to break. What's the big walk away for the past year? Looking back now, what do you walk away with the past year in OpenStack? What's the big epiphany? What revelations can you share to the audience? I think this community, you know, I'm so community oriented. And I've been running this user community here in the Bay Area for a couple of years now. And it's the way it's grown and the energy around it and the excitement and the collaboration, the collaboration, the diversity. You just saw me on the diversity panel last week, which was a lot of fun. And there's a really big push in OpenStack to diversify. And it's working too, it seems to be working. Yeah, and you know, I'm here, right? And so that's a good thing. And I've really loved helping this community grow and just globally and the excitement that we're finding worldwide has been fantastic. And that's just proof point for this that we're going to be a success going forward. All right, Lisa Marie, thanks for joining on theCUBE and good luck with the next book sale, book tour. You're on the book tour now theCUBE. It's great to see you. And I'm going to sign this for you guys as soon as we're done here. Thanks for having me. Lisa Marie here inside theCUBE from HP, Helian Cloud here at OpenStack, live at Silicon Valley, we're all the action. Again, the community's robust, it's growing, it's energetic and it's just going to go home to the level. Super exciting. We're bringing you live coverage from theCUBE here in Silicon Valley. We'll be right back after this short break.